The study aimed to identify the extent of Jordanian costumers' satisfaction with electrical appliances' after-sale services offered by both LG and Samsung companies. The researcher used the analytic descriptive approach for data collection from the primary resources through developing a questionnaire for the purposes of this study. The sample of the study included 400 clients for L.G and Samsung companies. The results of the study indicate a relationship be-tween after-sale services offered by both companies and consumers' satisfaction. In addition, there was a relationship between quality guarantee certificate offered by LG and Samsung companies for electrical appliances and consumers' satisfaction. In light of the results, the study recommended with the necessity of the existence of a specialized team within the com-pany to offer maintenance services, offering financial compensations in case there is a technical error with any product or substituting the product.

The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation. The samples involved a total of 209 culinary industries under the auspices of the agency of cooperative and SME services. By using a simple linear regression analysis with SPSS and AMOS v. 23 we understand that innovativeness had the ability to mediate the influence between market orientation and marketing performance. Likewise, market orientation has a positive influence on performance. The implication of this research is that entrepreneurs can improve their innovation capabilities to improve the SME performance. This study recommends that government policies should encourage innovation in SMEs and encourage SME managers to pay more attention and manage innovations to improve their operational performance.

The aim of this study was to explore the degree of employee performance in light of visual management in Jeddah National Hospital and to identify if there were any statistical differences among respondents’ estimations of their performance in terms of their work experience and training. The population of the study consisted of 820 employees, from which a sample, comprised 350 randomly chosen employees. Data were collected using a valid and reliable questionnaire and analyzed using IBM SPSS. The results underlined that the total degree of employee performance considering visual management was moderate. Particularly, employee performance on all dimensions; rules and regulations of visual management, as well as change, improvement and innovation, and work continuous follow-up, were moderate. Further, the results highlighted statistically significant differences between respondents due to work experience in favor of employees who have 15 years of experience or more and those who have 10 to less than 15 years of experience in favor of the former group. Additional differences were detected between employees with 10 to less than 15 years and those with less than 5 years of experience in favor of the group with 10 to less than 15 years. On the other hand, there were no statistically significant differences between respondents due to training courses.

Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment friendly products. Reviewing the issue of customer behavior, this study aims to review the correlation among green advertising, green brand image and customer green awareness on environment friendly products and their impacts to purchase intention. The study was conducted through a survey among 102 customers of Supermarket in Bandung City who have experience on friendly products. Data from the customers were obtained through a questionnaire, tabulated and processed by path analysis using SmartPLS. In order to emphasize research result, the research hypothesis test was conducted. Research finding explains that green advertising was assessed to be important by the customer and it can improve the customers’ green awareness. On the other hand, it is stated that there was an impact of green awareness on improving customer purchasing intention on the environmentally friendly product. This study is useful for the supermarket in Indonesia particularly in understanding customer behavior to the environmentally friendly product. So, the implementation of the marketing strategy is more precise. Besides, this study can be an input for the Indonesian Government in implementing a regulation associated with the global warming issue through research on environmental friendly product.

This study was designed to analyze the influence of agricultural land acquisition on people's livelihoods in the Urbanization context in Vietnam. The findings show that agricultural land acquisition due to urbanization opens up new job opportunities for households at the same time, households also have opportunities to expand and change their livelihood strategies through new investment activities. However, the acquisition of agricultural land also causes negative influences on households, some workers who fail to meet the job requirements may remain unemployment, which means it negatively affects the households’ income. The results of the examination are considered as the basis for the research team to propose recommendations to contribute incomes for people.

There are many studies on the effectiveness by employing management systems and this paper tries to point out the critical components that embodied the obstacles on system deployment on the context of the emerging markets in Viet Nam. The study is conducted as an exploratory research project which uses a quantitative approach to gain insight and information of the businesses in question. The data was collected via a survey questionnaire derived from experts and focus groups. The findings of this study indicated the significant role of organizational factors such as employee participation and communication, demonstrating they were critical mediators in the given context. Upon completion of the research, we advanced the study of these factors that directly and indirectly affect the success of PMS implementation throughout the empirical approach on Vietnamese firms.

The objective of this paper is to assess the factors affecting job satisfaction of lawyers in Vietnam. The study also assesses the effect of job satisfaction on job engagement and the effectiveness of lawyers in Vietnam. Finally, the research examines the intermediary role of Job Cohesion and examines the role of Age's regulatory role in the relationship between Payment, Promotion and Job satisfaction. The results of data analysis using SPSS and Smart PLS software on 863 lawyers show that of the two factors affecting Job satisfaction were not statistically significant; Job Cohesion only had an additional intermediary role, not a full intermediary role on the relationship between Job satisfaction and Job Performance. Finally, Age had a statistically significant regulatory role on the relationship between Payment, Promotion and Job satisfaction. Finally, the author proposes guidelines that help improve the efficiency and job satisfaction of lawyers in Vietnam.

Image destination is one of the most important factors to attract and retain tourists. An enticing destination image promotes the tourist's experience and creates satisfaction that encourages tourists to return. The purpose of this study is to assess the impact of destination image and the factors that constitute the destination image on tourist satisfaction at a tourist destination. Cronbach's Alpha test methods, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used in the study. Primary database was used as a result of the survey involving 500 tourists at the mountainous destinations in Thanh Hoa province. The results of the study demonstrated that destination images positively impact tourists’ satisfaction. Based on the study results in the article, we proposed some key solutions to strengthen propaganda and promotion for relevant destinations; to improve the quality of tourism infrastructure; to create and diversify tourism products; to enhance security measures for greater safety and further improvement of tourist satisfaction.

Current study aimed at examining the influence of customer-focused service management on spreading service culture inside the organization. In order to test the eligibility of such hypotheses quantitative survey was distributed on (278) workers within fast food restaurants in Amman- Jordan. The sample contained marketing managers and sales representatives from the chose international chain fast-food restaurants. Results of study indicated that there is an influence of customer-focused service management on service culture that is attributed to leadership and people working in the organization, it was meant leadership and due to its close connection to employees can help in spreading awareness regarding service quality and people themselves should have the in-depth awareness of the importance of quality in general and service quality in particular. Study recommended that service culture shouldn't be spread among frontline employees only, it should surpass to the leaders, middle management, higher management and CEO, and Understanding customer expectations has to rhyme with organizational mission and vision; employees must have full understanding of their organization's mission and vision before starting to understand service culture.

The economic downturn, with a weakening oil market, resulted in the growth of divergent businesses that led to competition between destination-branded hotels and non-hotel-based firms in the fitness sector in the United Arab Emirates. Since hotel-based fitness firms have targeted both residents and tourists, the declining customer inflows have alarmed non-hotel-based fitness firms, leading to explore the market and appraise their service qualities, particularly given that their customers have experienced unexpected reductions in their discretionary spending habits. This paper analyzes factors in customers’ perception of service quality and its relation to customer satisfaction and retention. A sample of 186 member-customers was randomly selected from all non-hotel-based fitness firms functioning in Abu Dhabi. The primary data were collected through surveys and interviews. Respondents prioritized price, quality, hygiene and safety as major factors when assessing service quality. Although a high service quality index score and customer satisfaction indicated the drive for customer retention, the steady-state matrix apparent in the second year in a Markov analysis suggests that firms focus on improvising their marketing mix to increase customers’ spending time in fitness centers and maximize customers’ satisfaction with the main purpose of their visit, their own wellbeing and stress reduction. This study fills a research gap and helps fitness firms understand the importance of appraising customers’ perceptions of service quality in a downswing market, and of devising niche strategies to gain competitive advantage.