How to cite this paper
Riswanto, A., Rasto, R., Hendrayati, H., Saparudin, M., Abidin, A & Eka, A. (2020). The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country.Management Science Letters , 10(9), 1947-1952.
Refrences
Alrubaiee, L. (2013). An investigation on the relationship between new service development, market orientation and mar-keting performance. European Journal of Business and Management, 5(5), 1-26.
Anderson, R. C., & Reeb, D. M. (2003). Founding‐family ownership and firm performance: evidence from the S&P 500. The Journal of Finance, 58(3), 1301-1328.
Ayuba, B., & Kazeem, O. A. (2015). The role of marketing research on the performance of business organiza-tions. European Journal of Business and Management, 7(6), 148-157.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Cascio, R. P. (2011). Marketing innovation and firm performance research model, research hypotheses, and managerial implications. University of Central Florida.
Czinkota, M., & Ronkainen, I. (Eds.). (2011). The future of global business: a reader. Routledge.
Douma, S., George, R., & Kabir, R. (2006). Foreign and domestic ownership, business groups, and firm performance: Evi-dence from a large emerging market. Strategic Management Journal, 27(7), 637-657.
Flynn, B. B., Schroeder, R. G., & Sakakibara, S. (1995). The impact of quality management practices on performance and competitive advantage. Decision Sciences, 26(5), 659-691.
Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). What counts versus what can be counted: The com-plex interplay of market orientation and marketing performance measurement. Journal of Marketing, 80(3), 60-78.
Hallak, R., Assaker, G., O’Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing and Consumer Services, 40, 229-240.
Handoyo, A. S. (2015). The effect of marketing innovation, market orientation, and social capital on competitive ad-vantage and marketing performance: A study in MSMEs of embroidery Central Java Province. Journal of Economics, Business, & Accountancy Ventura, 18(3), 351-366.
Hayes, A. F. (2013). Mediation, moderation, and conditional process analysis. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach edn. New York: Guilford Publications, 1-20.
Jennings, P., & Beaver, G. (1997). The performance and competitive advantage of small firms: a management perspec-tive. International Small Business Journal, 15(2), 63-75.
Julian, C. C. (2010). The market orientation-marketing performance relationship–the empirical link in international joint ventures. International Journal of Trade and Global Markets, 3(4), 414.
Kirca, A. H., Bearden, W. O., & Roth, K. (2011). Implementation of market orientation in the subsidiaries of global com-panies: The role of institutional factors. Journal of the Academy of Marketing Science, 39(5), 683-699.
Martin, S. L., & Javalgi, R. R. G. (2016). Entrepreneurial orientation, marketing capabilities and performance: the moder-ating role of competitive intensity on Latin American International new ventures. Journal of Business Research, 69(6), 2040-2051.
Martínez, J. I., Stöhr, B. S., & Quiroga, B. F. (2007). Family ownership and firm performance: Evidence from public com-panies in Chile. Family Business Review, 20(2), 83-94.
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375.
Moore, M., & Fairhurst, A. (2003). Marketing capabilities and firm performance in fashion retailing. Journal of Fashion Marketing and Management: An International Journal 7(4), 386–397.
Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271-289.
Morgan, N. A., Zou, S., Vorhies, D. W., & Katsikeas, C. S. (2003). Experiential and informational knowledge, architectur-al marketing capabilities, and the adaptive performance of export ventures: A cross‐national study. Decision Scienc-es, 34(2), 287-321.
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages. Journal of the Academy of Marketing Science, 39(2), 252-269.
Omodafe, U.P., & Nwaizugbo, I. C. (2017). Innovative Marketing and Performance of Selected SMES in Delta State Nige-ria. International Journal of Small Business and Entrepreneurship Research, 5(3), 1–18.
Ozigbo, N. C. (2016). The Sustenance of Dynamics Capabilities for Improving Firm Performance : a Study of Selected Furniture Industry in Abuja , Nigeria. International Journal of Advanced Studies in Business Strategies and Manage-ment 4(2), 47–57.
Pituch, K. A., & Stevens, J. P. (2016). Applied Multivariate Statistics for the Social Sciences Analyses with SAS and IBM’s SPSS. (16th ed.). New York: Routledge
Prasetya, D. I. (2002). Lingkungan Eksternal, Faktor Internal dan Orientasi Pasar Pengaruhnya terhadap Kinerja Pemasa-ran. Jurnal Sains Pemasaran Indonesia, 1(3), 219–240.
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation mod-els. Behavior Research Methods, Instruments, and Computers, 36(4), 717–731
Pudjiarti, E.S., & Suharnomo, S. (2018). Does institutional intervention play a role in small business clustering? An em-pirical evidence from Semarang, Indonesia. Quality Access to Success, 19(163).
Pudjiarti, E., & Darmanto, S. (2020). Interactive control capability, effective organizational learning and firm perfor-mance: An empirical study of milling and metal industry in Tegal. Management Science Letters, 10(3), 575-584.
Putri, A. K. (2016). The Effect of Market Orientation and Competitive Strategy on Marketing Performance. International Journal of Econmics, Commerce and Managemant 4(7), 274–288.
Randolph, K. A., & Myers, L. L. (2013). Basic statistics in multivariate analysis. Oxford University Press.
Rangone, A., Paolone, F., & Felice, I. S. (2000). Assessment Criteria and Perspectives in Italy. Issues, 286, 1–11.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An as-sessment of past research and suggestions for the future. Entrepreneurship: Theory and Practice, 33(3), 761–787.
Rezvani, M., & Fathollahzadeh, Z. (2018). The impact of entrepreneurial marketing on innovative marketing performance in small-and medium-sized companies. Journal of Strategic Marketing, 1-13.
Riswanto, A. (2016a). Poverty: Causes And Troubleshooting Analysis. Jurnal Sosial Humaniora 7(1), 59–72
Riswanto, A. (2016b). The Role of the Entrepreneur in Innovation and in Economic Development. In Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship (Vol. 15, pp. 729–732). Paris, France: Atlan-tis Press.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019). Effect of Market Orientation on Business Performance in MSMEs as Mediating by Dinamic Marketing Capabilities. Calitatea, 20(172), 78-83.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019). Empirical Assessment of the Role of Product Innovation in Dynamic Marketing Capabilities and Company Performance. Quality-Access to Success, 20(173).
Singh, S. (2003). Effects of Transition Economy on the Market Orientation Business Performance Link : The Empirical Evidence from Indian Industrial Firms. Journal of Global Marketing, 16(4), 73–96.
Susilo, D. E. (2018). The Effects of Corporate Social Responsibility on Corporate Value. Arthatama Journal of Business Management and Accounting, 2(1), 1420-1426.
Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using multivariate statistics (Vol. 5). Boston, MA: Pearson.
Vorhies, D. W., Orr, L. M., & Bush, V. D. (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation. Journal of the Academy of Marketing Science, 39(5), 736-756.
Zhang, S., Yang, D., Qiu, S., Bao, X., & Li, J. (2018). Open innovation and firm performance: Evidence from the Chinese mechanical manufacturing industry. Journal of Engineering and Technology Management, 48, 76-86.
Zou, S., Fang, E., & Zhao, S. (2003). The effect of export marketing capabilities on export performance: an investigation of Chinese exporters. Journal of International Marketing, 11(4), 32-55.
Anderson, R. C., & Reeb, D. M. (2003). Founding‐family ownership and firm performance: evidence from the S&P 500. The Journal of Finance, 58(3), 1301-1328.
Ayuba, B., & Kazeem, O. A. (2015). The role of marketing research on the performance of business organiza-tions. European Journal of Business and Management, 7(6), 148-157.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Cascio, R. P. (2011). Marketing innovation and firm performance research model, research hypotheses, and managerial implications. University of Central Florida.
Czinkota, M., & Ronkainen, I. (Eds.). (2011). The future of global business: a reader. Routledge.
Douma, S., George, R., & Kabir, R. (2006). Foreign and domestic ownership, business groups, and firm performance: Evi-dence from a large emerging market. Strategic Management Journal, 27(7), 637-657.
Flynn, B. B., Schroeder, R. G., & Sakakibara, S. (1995). The impact of quality management practices on performance and competitive advantage. Decision Sciences, 26(5), 659-691.
Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). What counts versus what can be counted: The com-plex interplay of market orientation and marketing performance measurement. Journal of Marketing, 80(3), 60-78.
Hallak, R., Assaker, G., O’Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience. Journal of Retailing and Consumer Services, 40, 229-240.
Handoyo, A. S. (2015). The effect of marketing innovation, market orientation, and social capital on competitive ad-vantage and marketing performance: A study in MSMEs of embroidery Central Java Province. Journal of Economics, Business, & Accountancy Ventura, 18(3), 351-366.
Hayes, A. F. (2013). Mediation, moderation, and conditional process analysis. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach edn. New York: Guilford Publications, 1-20.
Jennings, P., & Beaver, G. (1997). The performance and competitive advantage of small firms: a management perspec-tive. International Small Business Journal, 15(2), 63-75.
Julian, C. C. (2010). The market orientation-marketing performance relationship–the empirical link in international joint ventures. International Journal of Trade and Global Markets, 3(4), 414.
Kirca, A. H., Bearden, W. O., & Roth, K. (2011). Implementation of market orientation in the subsidiaries of global com-panies: The role of institutional factors. Journal of the Academy of Marketing Science, 39(5), 683-699.
Martin, S. L., & Javalgi, R. R. G. (2016). Entrepreneurial orientation, marketing capabilities and performance: the moder-ating role of competitive intensity on Latin American International new ventures. Journal of Business Research, 69(6), 2040-2051.
Martínez, J. I., Stöhr, B. S., & Quiroga, B. F. (2007). Family ownership and firm performance: Evidence from public com-panies in Chile. Family Business Review, 20(2), 83-94.
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375.
Moore, M., & Fairhurst, A. (2003). Marketing capabilities and firm performance in fashion retailing. Journal of Fashion Marketing and Management: An International Journal 7(4), 386–397.
Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271-289.
Morgan, N. A., Zou, S., Vorhies, D. W., & Katsikeas, C. S. (2003). Experiential and informational knowledge, architectur-al marketing capabilities, and the adaptive performance of export ventures: A cross‐national study. Decision Scienc-es, 34(2), 287-321.
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages. Journal of the Academy of Marketing Science, 39(2), 252-269.
Omodafe, U.P., & Nwaizugbo, I. C. (2017). Innovative Marketing and Performance of Selected SMES in Delta State Nige-ria. International Journal of Small Business and Entrepreneurship Research, 5(3), 1–18.
Ozigbo, N. C. (2016). The Sustenance of Dynamics Capabilities for Improving Firm Performance : a Study of Selected Furniture Industry in Abuja , Nigeria. International Journal of Advanced Studies in Business Strategies and Manage-ment 4(2), 47–57.
Pituch, K. A., & Stevens, J. P. (2016). Applied Multivariate Statistics for the Social Sciences Analyses with SAS and IBM’s SPSS. (16th ed.). New York: Routledge
Prasetya, D. I. (2002). Lingkungan Eksternal, Faktor Internal dan Orientasi Pasar Pengaruhnya terhadap Kinerja Pemasa-ran. Jurnal Sains Pemasaran Indonesia, 1(3), 219–240.
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation mod-els. Behavior Research Methods, Instruments, and Computers, 36(4), 717–731
Pudjiarti, E.S., & Suharnomo, S. (2018). Does institutional intervention play a role in small business clustering? An em-pirical evidence from Semarang, Indonesia. Quality Access to Success, 19(163).
Pudjiarti, E., & Darmanto, S. (2020). Interactive control capability, effective organizational learning and firm perfor-mance: An empirical study of milling and metal industry in Tegal. Management Science Letters, 10(3), 575-584.
Putri, A. K. (2016). The Effect of Market Orientation and Competitive Strategy on Marketing Performance. International Journal of Econmics, Commerce and Managemant 4(7), 274–288.
Randolph, K. A., & Myers, L. L. (2013). Basic statistics in multivariate analysis. Oxford University Press.
Rangone, A., Paolone, F., & Felice, I. S. (2000). Assessment Criteria and Perspectives in Italy. Issues, 286, 1–11.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An as-sessment of past research and suggestions for the future. Entrepreneurship: Theory and Practice, 33(3), 761–787.
Rezvani, M., & Fathollahzadeh, Z. (2018). The impact of entrepreneurial marketing on innovative marketing performance in small-and medium-sized companies. Journal of Strategic Marketing, 1-13.
Riswanto, A. (2016a). Poverty: Causes And Troubleshooting Analysis. Jurnal Sosial Humaniora 7(1), 59–72
Riswanto, A. (2016b). The Role of the Entrepreneur in Innovation and in Economic Development. In Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship (Vol. 15, pp. 729–732). Paris, France: Atlan-tis Press.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019). Effect of Market Orientation on Business Performance in MSMEs as Mediating by Dinamic Marketing Capabilities. Calitatea, 20(172), 78-83.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019). Empirical Assessment of the Role of Product Innovation in Dynamic Marketing Capabilities and Company Performance. Quality-Access to Success, 20(173).
Singh, S. (2003). Effects of Transition Economy on the Market Orientation Business Performance Link : The Empirical Evidence from Indian Industrial Firms. Journal of Global Marketing, 16(4), 73–96.
Susilo, D. E. (2018). The Effects of Corporate Social Responsibility on Corporate Value. Arthatama Journal of Business Management and Accounting, 2(1), 1420-1426.
Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using multivariate statistics (Vol. 5). Boston, MA: Pearson.
Vorhies, D. W., Orr, L. M., & Bush, V. D. (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation. Journal of the Academy of Marketing Science, 39(5), 736-756.
Zhang, S., Yang, D., Qiu, S., Bao, X., & Li, J. (2018). Open innovation and firm performance: Evidence from the Chinese mechanical manufacturing industry. Journal of Engineering and Technology Management, 48, 76-86.
Zou, S., Fang, E., & Zhao, S. (2003). The effect of export marketing capabilities on export performance: an investigation of Chinese exporters. Journal of International Marketing, 11(4), 32-55.