Pharmaceutical distribution companies or also known as Pharmaceutical Drug Wholesalers (PBF) play a significant role in the distribution of pharmaceutical products in Indonesia. Without the role of PBF, the drug will not reach the patients from the manufacturer. The PBF appointed by the manufacturer to distribute the product, has operational performance targets that must be achieved. However, like other businesses, PBF operational performance is also affected by external factors, such as the COVID-19 pandemic, government regulations and competition intensity. The impact of internal factors such as limited company resources is also investigated in this research. This research tries to explore the impact of external factors, those are: the pandemic of COVID-19, government regulations, competition intensity and internal factors that are the company's limited resources to PBF operational performance. Sales strategy is also used as mediating variables from external and internal factors to operational performance, thus operational control as moderating variable from sales strategy to operational performance respectively. Data collection was obtained by questionnaires and interviews with 44 PBF operational leaders in Bali, Indonesia. Data analyzing using SmartPLS 3.0. The COVID-19 pandemic, government regulations, competition intensity and company’s limited resources have a negative impact on the company's operational performance. Sales strategy serves as a mediating variable from external and internal factors to operational performance. Operational control plays a significant role in moderating sales strategy and the performance of operational. The theoretical implication of this research is to enhance The Contingency Theory, which claims that the business environment, strategy, and control are three major contingency elements that are linked. The findings of this study also strengthen the concept of Transaction Cost Theory, which states that the relationship between the parties in a transaction is associated with rights and obligations that are poured into a very detailed agreement. The operational performance required by the principal to PBF is also included in the agreement and PBF should strive to achieve that operational performance.

Several administrative areas in Bali are not ready for an effective spatial regulation for the tourism industry resulting in large-scale land conversion, including changes in productive agricultural land for tourism and other industrial needs. These changes allow environmental damage that threatens the performance and sustainability of tourism in Bali. The purpose of this study was to investigate the seven factors of ecotourism success, and their impacts on quality tourism experiences and sustainable tourism. The research was conducted in Bali by taking 200 samples from four village samples. The analysis used was Structure Equation Modeling (SEM) assisted by the Partial List Square (PLS) application. The results show that the research model yielded feasible Goodness of Fit. The results also show that ecotourism as a source of income was unable to support economic and infrastructure development. Community involvement had no significant impact on conservation efforts. Conservation had no impact on ecotourism performance. Services did not have any an impact on tourism performance. Thus, ecotourism as a source of income, community involvement, conservation and services as successful factors in improving ecotourism performance are strategic management priorities to build quality tourism experiences and sustainable tourism.

The purpose of this study is to explain the role of international networks in mediating the effect of internet technology capabilities and international entrepreneurship orientation on export performance. The population of this research is creative industry SMEs that have been exporting for at least the last 3 years in Bali. The size of the sample used was 170 managers of creative industry SMEs exporters with a purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results show that the internet technology capabilities have a positive and significant effect on export performance. International entrepreneurship orientation also has a positive and significant impact on export performance. Furthermore, the internet technology capabilities have a positive and significant impact on international networking; international entrepreneurship orientation also has a positive and significant impact on international networking; and international networking affects export performance. In addition, international networking is able to mediate the effect of internet technology capabilities and international entrepreneurship orientation on export performance. Therefore, it is important for SMEs of creative industry exporters in Bali to develop their internet technology capabilities and improve their international entrepreneurial orientation in order to be able to build wider international networks and have an impact on increasing export performance.

Changing consumer purchasing decision behavior is not easy. Consumers are now classified as intelligent consumers who are supported by the development of information and technology. Especially the decision to purchase products that are not widely known in the community, particularly environmentally friendly products or natural products (green products). One of the environmentally friendly products that attract public attention lately is Loloh cemcem brand from Penglipuran Village Bangli. The objectives of this study are a) to explain the effect of hedonic value, brand personality appeal, and attitude towards behavioral intention, and to explain the role of brand personality appeal as a mediator of the relationship between the hedonic value towards attitude and behavioral intention. The study is conducted in all districts in Bali from September 2018 to June 2019. The analysis technique used is path analysis. The research findings show that all variables have positive and significant effects on behavioral intention. However, brand personality appeal only acts as a mediating variable in part of the relationship between hedonic value towards attitude and the relationship between hedonic value towards behavioral intention. It means that there are other variables that play as mediator which are not examined in this study. The results of the analysis are expected to be used as a consideration by the producers of Loloh cemcem of Penglipuran Village Bangli so that they will be able to deal with further competition and the study results can be used as an alter-native strategy to implement a green business. In addition, the study results can be used by the government as an input in making policies that encourage the rapid growth of the Balinese local wisdom industry.

The study aimed to perform a further analysis of the society’s awareness towards the natural environment, especially the awareness of having a healthy life, which leads them to have an awareness to use a natural-based product (environmentally friendly product). Furthermore, this awareness acts as a guidance for them to become consumers who care about their environment and also the material logistics management of each company to build a good customer relationship management with their customer. Along with this phenomenon, however, several reasons regarding the increase of environmentally friendly product consumption are unknown. This study focused on antecedents generating green purchase behavior, namely, social influence, green attitude, green value, and green trust. The approach applied in the study was a purposive sampling method with the 450 respondents in all over Bali. The finding showed that the social influence did not significantly impact the green purchase behavior. On the other hand, green attitude, green value, and green trust brought a positive and significant impact toward green purchase behavior. Social influence, green attitude, and green value influenced positively and significantly toward green trust. Green trust played a role as the relationship mediator of social influence, green attitude, and green value on green purchase behavior. The study was limited as it belonged to cross-sectional and longitudinal study, and it needed a lengthy period to validate the finding. It only accommodated the consumer’s green purchase behavior in Bali. Hence, it cannot be generalized; however, it can be developed in another area. Moreover, the practical implication for the producers of the environmentally friendly product is that they can be more attentive to certain variables that generate the green purchase behavior. The authenticity of the study is that the social influence does not influence the green purchase behavior toward the society in Bali. Furthermore, this study supports the Theory of Reasoned Action (TRA) particularly in marketing the green product. The study is a more completed model development of the green purchase behavior. Furthermore, the variable in this study is worth considering in developing the environmentally friendly product.

Globalization has made exports an important activity for several companies including the growing Small and Medium Enterprises (SMEs). This is observed in the wood craft SMEs which is one of the main pillars supporting the Balinese economy when the tourism sector experienced a decline during the COVID-19 pandemic. It is important to note that innovation capability is a special asset for SME to increase exports, especially when the products have value and advantages. Therefore, this study analyzed value creation through the adoption of the Service-Dominant Logic (SDL) theory which was manifested in the aesthetic-utilitarian value variable. The study population includes all the 242 woodcraft SMEs in Bali while the samples were selected using the census method and the data obtained were analyzed through the partial least squares technique. The results showed that innovation capability has a positive effect on export performance, aesthetic-utilitarian value, and positional advantage. Moreover, aesthetic-utilitarian value and positional advantage were discovered to have a positive influence on export performance and also partially mediated the relationship between innovation capability and export performance. This implies SMEs need to develop high innovation capabilities to ensure their products are superior to those of their competitors. Furthermore, the value offered also needs to be unique and in line with customer needs.

In addition to implementing the hybrid business strategy, Small Medium Enterprises (SMEs) in Bali also accommodate the values of local wisdom in Bali. One of the values of local wisdom in Bali is called Tri kaya Parisudha (TKP). The aim of this study is to determine the effect of service strategies based on TKP and social media promotion on business value and the impact on SME business performance in SMEs. AMOS-based Structural Equation Modeling (SEM) is the analysis technique used to examine the hypotheses in this study using a sample consists of 105 people. The results show that (1) TKP-based service strategy has a positive and significant effect on business performance; (2) Social media promotion has a positive and significant effect on business performance; (3) TKP-based service strategy has a positive and significant effect on business value; (4) social media promotion has a positive and significant effect on business value; (5) business value has a positive and significant effect on business performance. The theoretical implications from this research is that the application of service strategy based on TKP and social media promotion is a business strategy that is very important to improve the value of the businesses and to improve their performance.

The aim of this research is to explain the influence of promotional strategy on improving the competitive advantage of the Tenun Ikat industry in Bali Indonesia and its impact on the marketing performance. To achieve this purpose, 100 people, who are the owners or managers of the Tenun Ikat SME in Bali Indonesia, were selected as sample and analyzed using the structural equation modelling (SEM). The results show that promotional strategy had a positive and significant influence on competitive advantage and promotional strategy was greatly capable of improving the competitive advantage. Furthermore, competitive advantage has a positive and significant influence on marketing performance achievement. This means that with a higher competitive advantage, there is a greater marketing performance and competitive advantage was able to significantly mediate the effect of promotional strategy on marketing performance. The research implications contribute to the owners / managers of the SME by advising so that they implement promotional strategies. This includes advertisement activities, sales promotion, and well-performed promotion through social media to improve the competitive advantage and increase in marketing performance.

This study aims to examine the role of innovation strategies in mediating Covid-19 perceptions and entrepreneurial orientation on the performance of endek weaving craft business in Bali Province. The theoretical basis used is RBV (Resources Based View) which argues that each company has varying resources with differences in resulting performances. The test was carried out by quantitative analysis using a Structural Equation Model (SEM) based on Partial Least Square (PLS). Data were collected from 139 MSME of endek weaving craftsmen. The results of testing the effect of Covid-19 perceptions and entrepreneurial orientation on business performance were insignificant. Meanwhile, those on innovation strategies and entrepreneurial orientation were positively significant. The results of testing the effect of innovation strategy on business performance and collaboration between the government and the private sector in moderating the innovation strategy on business performance were positively significant and insignificant. The results of testing the effect of innovation strategies mediating Covid-19 perceptions on business performance and mediating entrepreneurial orientation on business performance were positively significant. The study actually confirms that the innovation strategy is a strong mediating variable to bridge the relationships between entrepreneurial orientation variables, Covid-19 perceptions, and business performance. The collaboration between the government and the private sector is also an insignificant moderator to achieve the business performance of MSME actors.

The culinary business sector is the choice of the COVID-19 pandemic; Women entrepreneurs and the informal sector are looking for a foothold in the COVID-19 pandemic, which will lead women to develop creative businesses. This study examines the role of supply chain management in mediating the role of social capital and marketing performance, innovation on marketing performance, and the mediating role of sharing knowledge on marketing performance among women entrepreneurs in Bali. Purposive sampling is used in the sampling technique, with 229 samples used, the Structural Equation Modeling (SEM-PLS) analysis technique with SmartPLS for application processing. The results showed that in order to increase sales, retain customers and reach a high market, good quality products and services owned by the supply chain, from social networking relationships and knowledge sharing, are needed. However, the increase in marketing performance cannot increase even though women entrepreneurs have strong relationships.