Agrotourism is increasingly being promoted as an alternative form of tourism to support equitable development and destination sustainability, but the psychological mechanisms that shape tourist loyalty have yet to be fully explored. This study uses the Stimulus–Organism–Response (SOR) framework to examine the effect of destination image and self-congruity on revisiting intention through emotional attachment at The Sila's Agrotourism in Bali. Data was collected from 220 tourists and analysed using PLS-SEM on SmartPLS 4 and PLS-Predict. The results show that destination image and self-congruity have a positive and significant effect on emotional attachment and revisit intention, with self-congruity being a stronger predictor. Emotional attachment also increases revisit intention and partially mediates the influence of both stimuli, especially on the self-congruity pathway. The model explains the variation in revisit intention substantively and has adequate predictive relevance. This study expands the application of SOR to agrotourism by emphasising the relative roles of functional cognition and symbolic cognition in forming emotional attachment and loyalty, and provides implications for managers to strengthen destination attributes, positioning, and experience design that trigger repeat visits.

The interest in tourism destination loyalty has increased in recent times. Although the recent literature has shown that a tourist’s loyalty to a destination is the direct result of quality service and the type of experiences, the correlation between service quality and customer loyalty has yet to be thoroughly researched within the tourist-destination context. Since these destinations are constantly changing, it requires further analysis and research. The purpose of this paper is to investigate the relationship between service quality performance and destination loyalty, as well as the mediation impact of destination image in Saudi Arabia for local tourist destination perspectives in Albaha region, while considering the attitudes towards service quality within three, four- and five-star hotels. The partial least square to structural equation modelling was used (PLS-SEM) to examine 298 local tourists from Saudi Arabia who took part in a survey. The results show a positive relationship between service quality performance and destination image, as well as a positive relationship between service quality performance and loyalty. The results also confirm that destination image mediated the relationship between service quality performance and destination loyalty. The results of this study contribute to knowledge by informing service managers in tourism sector about the perspectives of local tourists towards destination image and loyalty.

The purpose of this study was to examine the effect of electronic word of mouth and destination image on revisit intention through the mediating variable of destination trust. Questionnaires were distributed to 120 millennial tourists who had visited Gembira Loka Zoo in Yogyakarta for the first time. The analysis used structural equation modeling and showed that electronic word of mouth and destination image had both direct and indirect effects on the revisit intention of the tourists.

Image destination is one of the most important factors to attract and retain tourists. An enticing destination image promotes the tourist's experience and creates satisfaction that encourages tourists to return. The purpose of this study is to assess the impact of destination image and the factors that constitute the destination image on tourist satisfaction at a tourist destination. Cronbach's Alpha test methods, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used in the study. Primary database was used as a result of the survey involving 500 tourists at the mountainous destinations in Thanh Hoa province. The results of the study demonstrated that destination images positively impact tourists’ satisfaction. Based on the study results in the article, we proposed some key solutions to strengthen propaganda and promotion for relevant destinations; to improve the quality of tourism infrastructure; to create and diversify tourism products; to enhance security measures for greater safety and further improvement of tourist satisfaction.

The tourism sector has developed over the years as one of the main contributors to the nation’s socio-economy. However, tourism has also said to be the cause of the depletion of the natural environment especially the marine ecosystem due to the irresponsible behavior of tourists. There is a growing interest in understanding the impact of tourism towards the sustainability of a particular ecotourism destination, thus this study aims to examine the drivers of tourists’ intention to behave in an environmentally responsible manner specifically in marine parks. This study utilizes the responsible environmental behavior model with the addition of consumption values theory and destination image in hope to provide a more comprehensive explanation. A researcher-administered face-to-face survey was conducted among 103 tourists and analysed using partial least squares technique. The results empirically revealed that environmental knowledge and destination image significantly influenced the tourists’ intention to behave in an environmentally responsible manner. Thus, in fostering a more responsible behavior among tourists, more emphasis can be placed on enhancing their knowledge while capitalizing on the destination’s image.

Social media influencers have become important motivators in shaping tourist attitudes and behaviors. This study analyzed how exposure to influencer content impacts key outcomes for the destination Jordan. A survey of tourists who visited Jordan in the past 3 years measured their perceptions of influencer credibility, content quality, awareness/interest, trust/engagement, destination image, general tourism behavior, and intentions to revisit. Results of SEM analysis found significant positive effects of influencer marketing on both destination image and visit intentions. Awareness/interest and trust/engagement were most impactful, highlighting influencers' role in sparking early motivation. Content quality additionally predicted visit intentions by informing decisions. Perceived credibility made recommendations more persuasive. Furthermore, usage intensity positively moderated the mediated relationships, amplifying effects among heavy social media users. Findings provide theoretical validation of how influencers act as digital opinion leaders. By enhancing destination image through compelling portrayals, influencers shape audience travel interests and behaviors. Managerial implications suggest destinations should invest in influencer campaigns for reach and inspiration while ensuring content quality. Performance tracking informs optimal platform and demographic targeting. Overall, influencer marketing demonstrated significant persuasive appeal for potential tourists. This quantitative study pioneer’s measurement of influencer marketing's tangible impacts on key tourist metrics. The results empirically substantiate the ability of strategically leverage influencers to motivate visitation and guide decision-making. As practitioners refine partnerships for audience growth and branding, academic research must also advance a nuanced understanding of this emerging phenomenon at the confluence of social media and tourism consumer behavior.

Vietnam is one of the most popular tourist destinations in the Asia-Pacific region and its tourism industry has been growing unprecedentedly over the past few years. However, the Vietnamese tourism industry (VTI) is concerned with the weakness competitive factor. This paper aims to analyze Green Supply Chain Management Practice (GSCM) and its effect on the destination image of Vietnam as the way to improve the completeness. The paper seeks to examine internal environment management (IEM) practices; external environment (EE) and environmental regulation (ER), as possible drivers to GSCM practices and its destination image. The empirical analysis used data from 269 questionnaires which were valid for analysis, through applying the PLS- SEM method. The result of path analysis indicates that the path between internal environmental management and GSCM practice in the VTI was highly significant; internal environmental management (IEM) had a significant impact on the external environment and also had a significant impact on destination image in VTI. The external environment has also maintained a significant impact on the GSCM practices of the VTI and on destination image in VTI. There is also a positive relationship between GSCM and destination image in VTI. As a result, it can be concluded that all hypotheses are supported. This paper concludes with a discussion of the implications of the findings from the study for tourism managers.

Word-of-mouth (WOM) has been recognized as one of the most influential forms of information transmission. Advances in information technology and the emergence of online social networking sites have changed the manner in which data is delivered. This phenomenon has an impact on consumers because readily accessible information can significantly influence consumption-related decisions. The purpose of this paper is to examine the role of e-WOM in mediating the influence of the marketing mix and destination image on the intention of tourists to re-visit destinations. The primary data was derived from 190 tourist respondents and collected by means of questionnaires distributed via Google forms. The resulting data was analyzed using AMOS-SEM, while evaluating the role of e-WOM as a model involving a Sobel test. The results of the analysis indicated that e-WOM plays a highly significant role in piquing individual's' interest in re-visiting tourist sites. Contributory factors such as the marketing mix, destination image, and e-WOM all support this research hypothesis.

The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all industries around the world including tourism. Therefore, the purpose of this study is to learn on how trust can have an impact on the intention to revisit during the Covid-19 pandemic. The study uses 125 respondents from domestic tourists who visited Bali during the Covid-19 pandemic and had come to Bali before the Covid-19 pandemic. The study uses PLS as a statistical analysis. Our survey shows that while destination image influences intention, it does not have any meaningful effect on trust. Also, trust influences on intention, and experience influences positively on both trust and intention. In our survey, while social media marketing influences significantly on intention, it has no meaningful effect on trust.