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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Structural framework of digital transformation enablers towards enhancing the social media marketing Pages 327-328 Right click to download the paper Download PDF

Authors: Sania Khan

DOI: 10.5267/j.msl.2020.9.037

Keywords: Digitalization, Social Media Marketing, Digital Marketing, Digital Transformation, Interpretive Structural Modeling, Delphi Technique

Abstract:
Most of the organizations today look forward to streamlining their business with the rapid needs of the society. However, they do not consider the holistic view of various digital driving factors. The paper aimed to develop a structural framework using the enablers of Digital Transformation (DT) by applying qualitative and rational approaches to develop a conceptual model of DT adoption for various industries. The assimilated approach of Delphi and Interpretive Structural Modelling demonstrated the qualitative data-driven theoretical structure by identifying fourteen enablers of DT and developed a logical model in nine levels. The driving and dependency powers of each enabler were portrayed in MIC MAC analysis. The government regulation and market pressure found as key drivers with strong driving and low dependency powers occupying the lowest level which influences customer demand, behavior and expectations and process, performance improvement of the business. The model demonstrates a deep understanding of global firms to leverage various dimensions while taking transformation decisions in their business process and gain a competitive edge. Further, any organization that looks for adopting digital transformation can consider these factors or models in deciding the implementation process. It recommends researchers to validate the model or may prioritize the factors and sub-factors for multi-criterion based decision making process for unique findings.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1645 | Reviews: 0

 
2.

Investigating the technical and scale efficiency of cement companies in Saudi Arabia Pages 339-346 Right click to download the paper Download PDF

Authors: Mohammad Naushad

DOI: 10.5267/j.msl.2020.9.036

Keywords: Technical efficiency, Performance, DEA, Cement companies, Saudi Arabia

Abstract:
Cement & material sector is instrumental in infrastructural development of any economy. The same holds about Saudi cement sector which has contributed substantially to the economic and construc-tion boom in Kingdom of Saudi Arabia (KSA). The cement sector of KSA holds the highest place among other GCC countries. Though, during the last couple of years, the sector seems to be grap-pled with capacity and weighted down due to certain reasons. Nevertheless, almost all of the cement companies in KSA are underplaying their actual capacities. Still, plenty of untapped growth oppor-tunities for cement sector are available in KSA and other GCC countries. Henceforth, considering the growth potential and taking cue from the current scenario of KSA cement sector, the current study endeavors to measure the efficiency of listed cement companies in KSA. The study endeavors to be engrossed in identifying a set of companies which plays on efficiency frontier. Therefore, the technical efficiency performance of fourteen listed cement companies in KSA was measured using Data Envelopment Analysis (DEA) methodology. Two basic models of DEA methodology (i.e. CRS & VRS) were used to estimate the pure and technical efficiency of identified DMUs over a pe-riod of four years from 2016 to 2019. The study reveals that over a period of four years and on an average efficiency scale, only 23% of the firms were purely technically efficient on a CRS scale, while 46% of the firms were technically efficient. Only 23% of the firms were scale and technically efficient. Though, companies in the sector have a vast potential to outperform on efficiency front. Yet, the overall efficiency level among Saudi cement companies are remained depressing. Moreo-ver, the study has noticed that the companies which are inefficient did not have a considerable dis-tance from the efficiency frontier. The study also provided significant insights on the input factors causing inefficiency and suggestion to achieve the total technical efficiency. Furthermore, the effi-ciency analysis also provided benchmarking firms, which are efficient under several criteria for oth-ers to imitate their best practices for becoming a significant player on efficiency frontier.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1478 | Reviews: 0

 
3.

The role of quality of work life in Jordanian hotel industry Pages 347-356 Right click to download the paper Download PDF

Authors: Bandar Ersan Alowna, Fuad Abdallah Al-fakehb, Asad Aburummanc

DOI: 10.5267/j.msl.2020.9.035

Keywords: Job Satisfaction, Quality of work life, Hotel, Jordan

Abstract:
Success key elements are crucial for the improvement and preservation of competitiveness in the ho-tel sector. Hotels thus need efficient employees with best possible quality of work life to remain competitive. This paper investigated the impact of organisational structure (OS) and leadership style (LS) on quality of work life (QWL) among five-star hotels employees in Jordan with job satisfac-tion (JS) as mediator. Questionnaires were distributed among 430 five-star hotel employees to ob-tain the study data. The levels of relationships among the constructs (OS, LS, JS, and QWL) were analysed using partial least squares structural equation modelling (PL-SEM). The results showed a positive relationship of JS and OS with QWL, while JS showed a partial mediating role on the rela-tionship among LS, OS and QWL. Similar studies should be carried out on other sectors in Jordan and in other settings using different perspectives.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 2353 | Reviews: 0

 
4.

The effect of uniqueness and student's experience in improving university image: Empirical study at private universities in Indonesia Pages 357-364 Right click to download the paper Download PDF

Authors: Asep Muhamad Ramdana, Agus Rahayua, Lili Adi Wibowoa, Puspo Dewi Dirgantaria

DOI: 10.5267/j.msl.2020.9.034

Keywords: Uniqueness of Higher Education, Student Experience, University Image

Abstract:
The purpose of this research is to develop a conceptual model to explain the relationship between the uniqueness of higher education, student experience and university image. Structural Equation Modeling (SEM) is an analytical technique used to test the model. Data collection is conducted on 268 active students from 49 private universities in Java West. Research findings report the uniqueness of tertiary institutions influences student experience; uniqueness of tertiary institutions influences the image of the University. Moreover, experience of students influences the image of the University.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1561 | Reviews: 0

 
5.

Analysis of decision support system on situational leadership styles on work motivation and employee performance Pages 365-372 Right click to download the paper Download PDF

Authors: Eni Wuryani, Achmad Fathoni Rodlib, Sri Sutarsib, Nuning Nurna Dewib, Donny Arifb

DOI: 10.5267/j.msl.2020.9.033

Keywords: Decision support system, Situational leadership, Motivation, Employee Performance

Abstract:
This study aims to obtain the results of employee performance appraisal through a decision support system (DSS) on situational leadership with work motivation as a connecting variable to employee performance. The use of this type of quantitative research with the number of respondents with a saturated sample technique will make this research more relevant and objective in showing the re-sults. Data analysis using smart PLS 3.0 which resulted in the finding that the decision support sys-tem (DSS) in situational leadership had not been able to contribute to improve employee perfor-mance. It can be concluded that the role of technology in semi structured decision making must be based on sufficient data to help improve employee motivation and performance. In fact, leadership is still used to make unstructured decisions without paying attention to the data stored in the perfor-mance system. Performance indicators are not well-paid attention so that the value generated from this study shows negative results.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 24716 | Reviews: 0

 
6.

Cultural and individual characteristics in adopting computer-supported collaborative learning during covid-19 outbreak: Willingness or obligatory to accept technology? Pages 373-378 Right click to download the paper Download PDF

Authors: Fatimah Fatimah, Sarbaini Ismi Rajiani Sarbaini Ismi Rajiani, Ersis Warmansyah Abbas Ersis Warmansyah Abbas

DOI: 10.5267/j.msl.2020.9.032

Keywords: Personality, Cultural value, Collaborative learning, Technology management

Abstract:
With the prevalence of Covid 19, collaborative learning (CL) with the guide of advanced digital learning innovation has become progressively dominant in an assortment of instructional settings making the role of the lecturer more demanding in managing the classroom. In any case, notwith-standing a solid hypothetical and exploration premise, CL has been scrutinized for being excessively applied to all learning circumstances and student types but largely ignored management aspects that lecturers lack guidance and support in dealing with learner behavior. This study investigates the im-pacts of extroversion/ introversion character qualities and collectivism/individualism convictions on students’ collaborative learning preferences. The empirical data consisting of 170 valid datasets were collected from undergraduate students after attending computer-supported collaborative learn-ing of Edmodo and Google Meet. The relationship among construct was assessed with Structural Equation Modeling (SEM). The assessment of information demonstrated that student perceptions of computer-supported collaborative learning have a positive association with students' personality and cultural beliefs. This finding brings the implication that although collaborative learning through a digital platform is compulsory during the pandemic, extroversion/introversion on students' attitudes and students' cultural beliefs should be considered to ensure the effectiveness of instructions.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 4027 | Reviews: 0

 
7.

Efficiency evaluation of a socially responsible enterprise Pages 391-400 Right click to download the paper Download PDF

Authors: Dymytrii Grytsyshena, Olga Rudenkob, Valerii Nonika, Larysa Sergiienkoa, Olena Baryshnikovac

DOI: 10.5267/j.msl.2020.9.030

Keywords: Social responsibility, Efficiency, Enterprises, Model

Abstract:
The article aims to develop a model for efficiency evaluation of a socially responsible enterprise. It is established that social responsibility is now effectively implemented at enterprises to increase their competitiveness level, ensure the efficiency of business processes and improve the quality of prod-ucts or services. A model for efficiency evaluation of a socially responsible enterprise is proposed. An expert evaluation was conducted, which consisted of importance evaluation of the stakeholders’ inquiries and efficiency evaluation of socially responsible activities is conducted by the business en-tity. It is proposed to calculate the stakeholders’ interests’ priority level by using the document “The stakeholders' interests’ priority level evaluation”, which allows obtaining full compliance with GRI and ISO 26000 standards. It is established that it is obligatory to adjust the weight part of the enter-prise calculated efficiency indicator, given by experts, to their priority level. It was also found that the activity of the enterprise was inefficient.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1530 | Reviews: 0

 
8.

The cyclic model of use diffusion-adoption on the decision to select mobile network operator Pages 401-410 Right click to download the paper Download PDF

Authors: Widya Granita, Ngadino Surip, Yuli Harwani, Rina Astini

DOI: 10.5267/j.msl.2020.9.029

Keywords: Cyclic, Task Technology Fit, Needs Technology Fit, Usage Behavior, User Evaluation

Abstract:
During the last few years, the growth of mobile data service users has increased, followed by stag-nant usage and even tends to decline. The challenge that mobile telecommunications operators face is increasing revenue in a situation of intense competition in the mature telecommunications industry market. It takes customers systematically, through ordering, behavior based on the suitability of technology that functions to meet user’s needs. Thus, Mobile Network Operator (MNO) provides user satisfaction scores, thereby increasing use and loyalty to the MNO it has chosen. This study aims to cyclically analyze the decision to choose an operator in shaping evaluation use behavior to create loyalty and continued use. In this study, quantitative data was carried out through a survey of 250 respondents and data analysis using Structural Equation Modelling (SEM). The findings in this study are: (1) The decision to choose MNO affects usage behavior and vice versa (2) The decision to choose MNO influences user evaluation and vice versa; (3) Usage behavior influences user eval-uation. The results of this study can enrich the literature with theoretical contributions related to the concept of behavior in organizations, especially the telecommunications industry. Besides, it can as-sist mobile operators in designing usage behavior.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1156 | Reviews: 0

 
9.

The effect of strategic planning on competitive advantages of small and medium enterprises Pages 411-416 Right click to download the paper Download PDF

Authors: Mulyaningsih Mulyaningsih, R. Deni Muhammad Danial R. Deni Muhammad Danial, Kokom Komariah Kokom Komariah, R.Taqwaty Firdausijah R.Taqwaty Firdausijah, Yuyun Yuniarti Yuyun Yuniarti

DOI: 10.5267/j.msl.2020.9.028

Keywords: Strategic planning, Competitive advantage, SMEs, Cost leadership

Abstract:
This research starts from a phenomenon that indicates that the competitive advantage of Small and Medium Enterprises (SMEs) in increasingly fierce business competition has not yet achieved in Sukabumi, Indonesia. This is indicated by the inefficiency of production costs felt by SMEs which are not capable of creating competitive prices and the difficulty of making unique products. The purpose of this study is to determine the magnitude of the influence of dimensional strategic plan-ning on the competitive advantage of SMEs. The results of the analysis and discussion are expected to find a concept regarding SME strategic planning. This study uses a quantitative approach, with an explanatory survey design that explains and describes the level of influence of strategic planning on the competitive advantage of SMEs in Sukabumi Regency, Indonesia. By using data analysis of Structural Equation Modeling (SEM), the results of the study indicate that there is a significant in-fluence of strategic planning on the competitive advantage of SMEs in Sukabumi, Indonesia. Strate-gic planning which consists of three dimensions, namely: the desires of external stakeholder, the company's internal encouragement, and the company's database, significantly influences the compet-itive advantage of SMEs. Of the three dimensions of strategic planning, the dimensions of external stakeholder have the highest influence, while the company's database have the lowest effect. These results practically imply for SMEs to increase the consideration of company database in preparing the SME strategic planning.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 2752 | Reviews: 0

 
10.

Accounting students' perceptions of online learning in the age of industry 4.0 Pages 417-424 Right click to download the paper Download PDF

Authors: Tran Van Tung, Ngo Ngọc Nguyen Thao, Tran Phương Hai

DOI: 10.5267/j.msl.2020.9.027

Keywords: Students' perspectives, Accounting, Online learning, Industry 4.0

Abstract:
This study focused on the factors affecting the quality / outcome of online learning, which would eventually affect accounting students' perceptions of online learning in universities in Ho Chi Minh City in the age of Industry 4.0. The study used convenience-sampling method with sample size of 992 to collect information from accounting students who were taking online classes at Universities in Ho Chi Minh City on an irregular basis; then, the information was tested using Structural Equa-tion Modelling (SEM). The findings confirmed the appropriateness of the research model. All the information collected, analytical methods, and the results showed the direct relationship between service quality, information quality, system quality, IT skills, students' perceptions and students' awareness of Industry 4.0 with quality of online learning system. Based on the findings, accounting students' perceptions of online learning at universities in Ho Chi Minh City can be improved. Uni-versities in Ho Chi Minh City can use this result and other management methods to implement ef-fective online learning programs that are appropriate and effective for students in the Age of Indus-try 4.0.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1584 | Reviews: 0

 
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