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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Does the consumer awareness protect the exploitation? A Quantitative study in FMCG sector Pages 43-52 Right click to download the paper Download PDF

Authors: S. Vijayanand, S. Ravi

DOI: 10.5267/j.msl.2023.7.002

Keywords: Advertisement, Consumer Awareness, Consumerism, Fast Moving Consumer Goods, Customer Satisfaction, Exploitation

Abstract:
Consumer awareness is one where the buyer could take the right decision in purchasing all types of product. Marketers in view of earning profit, neglect the interest of the consumers and this leads to exploitation of the buyers. To investigate the current scenario, this study focused on the consumer awareness in the urban and rural area towards the Fast Moving Consumer Goods (FMCG) along with the exploitation if any that existed in the market. For this purpose, 557 consumers who were using FMCG products residing in the western region of Tamilnadu were selected through cluster sampling followed by simple random sampling. To meet out the objectives, various statistical tools through SPSS 21 were applied and the result revealed that all the constructs like communication, price, labeling, promotion and unfair trade practices, if any remarkably influencing the consumer awareness. Also, labeling has a noteworthy mediating role between consumer awareness and satisfaction. But there existed a direct negative effect of consumer awareness on the satisfaction. It is suggested that marketers need to focus to fulfill all the rights of the consumers as detailed in the consumerism.
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Journal: MSL | Year: 2024 | Volume: 14 | Issue: 1 | Views: 1131 | Reviews: 0

 
2.

Optimizing inventory management in food processing: A conceptual model linking supply chain costs and complexity to sales, quality, and customer satisfaction Pages 55-66 Right click to download the paper Download PDF

Authors: Mst. Nasima Bagum, Poritosh Kumer Paul, Choudhury Abul Anam Rashed, Md. Mehedi Hasan Kibria, Rafid Ahmed Chowdhury

DOI: 10.5267/j.uscm.2025.1.001

Keywords: Inventory management, Cost, Supply complexity, Customer satisfaction, Sales, Quality

Abstract:
In food processing factories, especially when dealing with perishable items, managing inventory is crucial as it impacts sales, quality, and customer satisfaction. However, inventory management is often complicated by the costs and intricacies of the supply chain. This research aims to create a conceptual model that connects the costs and complexities of the supply chain with satisfaction, sales, and quality through optimized inventory management. The study involves a case analysis of thirteen food processing factories, using a structured questionnaire for data collection. To validate the proposed framework, PLS-SEM was employed. The framework addressed five key research questions, and the results confirmed that inventory management is essential for maintaining quality, sales, and satisfaction, and that supply chain costs and complexity influence inventory management.

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Journal: USCM | Year: 2026 | Volume: 14 | Issue: 1 | Views: 202 | Reviews: 0

 
3.

The impact of customer relationship management antecedents and consumer protection legislation on customer satisfaction: An empirical study on Jordanian firms Pages 473-486 Right click to download the paper Download PDF

Authors: Raed Masadeh, Lina H. Warrad, Mohmmad Husien Almajali, Mohamed F. Ghazwi, Mohammad Nasser Alradi, Hakam H. Alajarmeh, Ramayah Thurasamy, Dmaithan Almajal

DOI: 10.5267/j.uscm.2024.9.003

Keywords: Trust, Privacy, Service quality, Customer satisfaction, Jordan

Abstract:
This quantitative study examined the relationships between privacy, trust and level of service quality, and customer satisfaction. Jordanian firm employees involved in CRM technology were the study samples. Data from 620 completed questionnaires were analyzed utilizing AMOS software version 23. The study hypotheses were tested through Structural Equation Modelling (SEM). The causal relationships among the study’s main variables were examined as well. Results showed a positive impact of trust, privacy, and level of service quality on customer satisfaction. Managers and practitioners could pursue this study results in their CRM systems implementation. Additionally, the relations between privacy, trust and level of service quality, and customer satisfaction could be examined further as these relations in CRM systems have not been adequately examined, especially in emergent industries of developing countries.
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Journal: USCM | Year: 2025 | Volume: 13 | Issue: 3 | Views: 233 | Reviews: 0

 
4.

Total quality management tools and techniques for improving service quality and client satisfaction in the healthcare environment: A qualitative systematic review Pages 118-123 Right click to download the paper Download PDF

Authors: Dana Grossu-Leibovica, Henrijs Kalkis

DOI: 10.5267/j.msl.2022.12.003

Keywords: Total Quality Management, Efficiency, Service quality, Customer satisfaction

Abstract:
This study aims to analyse the total quality management tools for improving service quality and client satisfaction in healthcare settings through a systematic qualitative review. Data was collected through the web of sciences (WOS), Scopus, EBSCO, PubMed, and Medline. Initially, we found 573 articles from all the sources, but after eliminating the non-relevant articles, only 24 usable articles were finalized. Furthermore, 12 articles were purely related to TQM, service quality, and client satisfaction. This study concludes that TQM practices and tools improve service quality and client satisfaction in healthcare organizations. This study provides excellent managerial and practical insights. Managers should implement the TQM tools to improve service quality and client satisfaction. This way, customer satisfaction is enhanced, and patient satisfaction is improved, leading to high operational and overall performance. This study also reveals a need for further studies to clarify the role of TQM tools on service quality and patient satisfaction.
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Journal: MSL | Year: 2023 | Volume: 13 | Issue: 2 | Views: 4263 | Reviews: 0

 
5.

The effect of customer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction Pages 783-794 Right click to download the paper Download PDF

Authors: Baha Aldeen Mohammad Fraihat, Aseel Mostafa Abozraiq, Ahmad MohD Ababneh, Ahmad Khraiwish, Mohammad Salameh Almasarweh, Yahya saber salah AlGhasawneh

DOI: 10.5267/j.dsl.2023.6.003

Keywords: Business Profitability, CRM, Customer Satisfaction, Jordanian logistics industry

Abstract:
In today's competitive business environment, the implementation of Customer Relationship Management (CRM) strategies is essential for firms to succeed. The purpose of this study is to investigate the relationship between CRM, customer satisfaction, and business profitability in the Jordanian logistics industry. Specifically, the study examines how customer satisfaction mediates the effect of three key CRM on business profitability. To achieve this, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze data collected from 384 employees of logistics firms in Jordan. The results of the study suggest that CRM positively affects customer satisfaction, and that customer satisfaction has a significant mediating effect on the relationship between CRM and business profitability. The findings of this study have important implications for logistics firms seeking to improve their business profitability through the adoption of CRM. By focusing on the three key CRM (Customer Identification, Customer Acquisition, and Customer Analytics), firms can improve their customer satisfaction levels, which, in turn, can lead to improved business profitability. This study adds to the growing body of literature on CRM practices and their impact on business profitability, particularly in the context of the Jordanian logistics industry.
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Journal: DSL | Year: 2023 | Volume: 12 | Issue: 4 | Views: 2253 | Reviews: 0

 
6.

The impact of logistics management on logistics service performance: A study on maritime transportation services in Oman Pages 2113-2122 Right click to download the paper Download PDF

Authors: Raed Awashreh, Abdelsalam Hamid, Badur Elgasim Mohamed, Hussein Al Farsi

DOI: 10.5267/j.uscm.2024.7.004

Keywords: Logistics management, Maritime transportation, Transportation service performance, Service quality, Customer satisfaction

Abstract:
This study aims to investigate the impact of logistic management on maritime transportation Service Performance in Oman. According to the resource-based view theory, firms with an inward organizational focus believe that performance stems from unique resources and capabilities specific to the firm. Based on this premise, successful companies aim to cultivate distinctive capabilities, often of intangible nature, to drive future competitiveness. This descriptive study examines the impact of logistic management on maritime transportation service performance. Based on a non- probability sample of 200 respondents from logistics and maritime transport service companies. The relationship between variables was analyzed using structural calculation modeling. The results showed that five out of the nine hypotheses were all positively and significantly supported (supply to services quality, transportation to cost, transportation to services quality, transportation to time and warehousing to cost). While the relationship between (supply to cost, supply to time, warehousing to service quality, warehousing to time) were not supported. The study focuses on the one maritime service provider in Oman, thus precluding the generalizability of findings to other logistics service or logistics areas.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 4 | Views: 673 | Reviews: 0

 
7.

Service quality and supply chain value on customer loyalty: The role of customer relationship management Pages 955-964 Right click to download the paper Download PDF

Authors: Wilson Rajagukguk, Omas Bulan Samosir, Josia Rajagukguk, Hasiana Emanuela Rajagukguk

DOI: 10.5267/j.uscm.2023.12.012

Keywords: Service Quality, Customer Satisfaction, Supply Chain Value, Customer Loyalty, Customer Relationship Management (CRM)

Abstract:
Intense business competition urges companies to continually enhance their marketing strategies to retain and attract customers. Therefore, a profound understanding of factors influencing customer loyalty becomes crucial. Service quality, customer satisfaction, and supply chain value are considered key factors affecting customer loyalty. However, the relationships between these variables and the role of Customer Relationship Management (CRM) as a mediator need further investigation, especially in the context of Indonesian companies. Hence, this research aims to contribute a deeper understanding of the interconnection between service quality, customer satisfaction, supply chain value, and customer loyalty, as well as to explore the role of CRM as an essential link in this dynamic. The research methodology employed is quantitative, utilizing a Likert scale questionnaire distributed online to managers and employees in the automotive sector listed on the Indonesia Stock Exchange (IDX). Out of 400 distributed questionnaires, 261 were successfully collected, with 14 incomplete responses, resulting in a final sample size of 247. Data collection took place from June to August 2023. In data analysis, the study applied the Structural Equation Modeling (SEM) approach using the SmartPLS analysis tool. The research findings indicate that service quality significantly influences CRM, while it does not have a direct significant impact on customer loyalty. Customer satisfaction significantly affects both CRM and customer loyalty. Supply chain value significantly influences CRM but does not have a direct impact on customer loyalty. Customer Relationship Management proves to mediate the relationships between service quality and customer loyalty, customer satisfaction and customer loyalty, as well as supply chain value and customer loyalty.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 2 | Views: 1223 | Reviews: 0

 
8.

Customer relationship management and brand image: Empirical evidence from marine export company in Indonesia Pages 19-28 Right click to download the paper Download PDF

Authors: Lisda Rahmasari, Sofwan Farisyi, Putri Akhsa Nabila, Prasadja Ricardianto, Tri Iriani Eka Wahyuni, Ferdy Trisanto, Moejiono Moejiono, Arief Rahman, Muhammad Taris Hasibuan, Endri Endri

DOI: 10.5267/j.uscm.2023.10.021

Keywords: Brand image, Customer relationship management, Customer satisfaction, Customer loyalty, Freight forwarding, Marine export

Abstract:
This research aimed to analyze the direct and indirect influence of customer relationship management and brand image on customer loyalty in the marine export department of DSV Transport Indonesia through customer satisfaction. Customer Relationship Management in goods delivery was one of the essential variables to improve company service to satisfy its customers and impact their loyalty. Research with a quantitative approach uses the Path Analysis statistical tool. This research used quantitative methods with a sample of 199 companies. The key findings of this research stated that customer relationship management has a negative and insignificant effect on the satisfaction and loyalty of marine export customers of DSV Transport Indonesia. Thus, the changes occurring in the application of Customer Relationship Management in marine exports would not affect the satisfaction and loyalty of marine export customers of DSV Transport Indonesia. Based on the results of this research, it was stated that customer satisfaction was indirectly able to function as a mediator or mediate the indirect influence of Customer Relationship Management and brand image on the customer loyalty to marine exports of DSV Transport Indonesia.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 1 | Views: 1773 | Reviews: 0

 
9.

The role of service quality, facilities, and prices on customer satisfaction in Indonesia aviation in the COVID-19 pandemic Pages 91-100 Right click to download the paper Download PDF

Authors: Johar Samosir, Okin Purba, Prasadja Ricardianto, Dwi Triani, Erman Noor Adi, Ernanto Wibisono, Chatarina Rusmiyati, Trilaksmi Udiati, Andayani Listyawati, Endri Endri

DOI: 10.5267/j.uscm.2023.10.015

Keywords: Service quality, Facilities, Price, Customer Satisfaction, Indonesia Aviation

Abstract:
Lion Air is an airline that has a low-cost carrier concept, which makes Lion Air an airline that has low prices. With these low prices, does it improve customer fulfillment? This study aims to determine the effects of service quality, amenities, and pricing on purchase choices. Associative quantitative research methodologies are used in this kind of study. The sample comprised 210 individuals who had taken a flight on Lion Air during COVID-19 and were at least 17 years old. The analysis technique uses Amos 24 software and SEM (Structural Equation Modelling) analysis. The results showed that service quality has a favorable and considerable impact on customer satisfaction. Facilities have a significant and positive effect on customer satisfaction. Price has a positive and substantial influence on customer satisfaction.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 1 | Views: 1739 | Reviews: 0

 
10.

The moderating role of internal control system on the relationship between service quality of accounting information system and customer satisfaction: a study of some selected customers from commercial banks in Jordan Pages 567-572 Right click to download the paper Download PDF

Authors: Mohammad Haider M. Alibraheem, Ibrahim Mahmoud Siam, Khaleel Al-Daoud, Abdel Rahman M. K. Alkhazaali, Bayan Mohammad Mustafa Freihat, Ahmad Y. A. Bani Ahmad, Khaled Adnan Bataineh, Mohammad Al Zoubi

DOI: 10.5267/j.uscm.2023.8.015

Keywords: Service Quality, AIS, Commercial Banks, Customer Satisfaction, Internal Control System

Abstract:
The purpose of this empirical study is to determine how Jordan's internal control system affects the efficiency of accounting information systems (AIS) services and client satisfaction. The study's goal is to shed light on how important a robust internal control system is for increasing customer satisfaction with AIS services. A quantitative research methodology is used to collect data from a survey of 265 representative customers of Jordanian enterprises (Commercial BANKS). Data is analyzed using second generation analysis technic (SmartPLS) software. In the context of AIS, the findings emphasize the significance of the internal control system in bolstering the link between service quality and customer satisfaction. The research advances our understanding of AIS and has significant ramifications for companies seeking to improve customer satisfaction and service quality. The researcher also offered suggestions for further research.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 1 | Views: 1488 | Reviews: 0

 
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