This paper presents an empirical investigation to determine factors influencing on content marketing in banking industry. The study designs a questionnaire consists of 40 questions in Likert scale and distributes it among 550 randomly selected regular customers of Bank Mellat in city of Tehran, Iran and 400 properly filled questionnaires are collected. Cronbach alphas for all components of the survey are well above desirable level. Using principle component analysis with Varimax rotation, the study has determined six factors influencing the most on content marketing including organization, details, having new ideas, quality, sensitivity and power while the last component contains only two subcomponents and is removed from the study.
This paper presents an empirical investigation to study the effects of brand power experiences on power of brand in food industry. The study deigns a questionnaire in Likert scale consists of 23 questions, distributes it among 208 randomly selected people who purchase foods from three different food chains in city of Tehran, Iran. Using structural equation modeling, the study has examined the effects of six factors influence the most in our survey including Brand loyalty, Physical attributes, pricing factors, functional characteristics, brand association and brand position. The results of our survey indicate that pricing factors and brand position were the most important influential factors followed by functional characteristics and physical attributes. However, the survey does not confirm the effects of brand loyalty and brand association on brand power.
Packaging is an important instrument of commerce and trade in the world, it plays essential role in increasing sales and export and thus it maximizes profits generated in enterprises. Hence, the appropriate packaging for the producer generates necessary incentives for production, partly preserves them against zany opponents, and finally provides the customer with much more variety and choosing the right products. Packaging in fact, is a major contributor to the performance of customer relationship management. This survey determines five packaging factors influencing on export development including communications, infrastructure, awareness, design and technical extraction. Through the implementation of principal component analysis, the effective role of packaging components on exports is measured. Exploratory research model indicates that all five packing components were effective in export development of food industry.
Competitive intelligence is the art of gathering, processing and analyzing the information about the competitors and environment in order to create and sustain the competitive advantage. The application of competitive intelligence in export companies can provide a complete picture of current and future competitive status for managers in addition to obtaining the most appropriate strategic decisions, which could ultimately lead to the improved exports in these companies. This study investigates the role of competitive intelligence for improvement of exports in Iranian industries. Using structural equation modeling, the study has detected six factors including understanding the competitive environment, intelligent response, superior features, customer orientation, managerial skills and competitive advantage.
During the past two decades, there have been tremendous changes on development of information technology (IT). People may do their daily activities using different IT based products such as email, search engines, video conferences, etc. This paper presents an empirical investigation to study the relationship between IT facilities and knowledge management lifecycle components including, knowledge generation, knowledge acquisition, knowledge storage, knowledge transmission and knowledge usage. The study has accomplished among 150 randomly selected people who work for social security organization in city of Esfahan, Iran. Using structural equation modeling, the study has determined that there were positive and meaningful relationship between IT facilities and all components of knowledge management lifecycle.
The recent advances in technology have increased learning channels in industry helping organizations remove the middle level management. This paper presents an empirical investigation to study the role of different factors influencing on learning oriented customers. The study designs a questionnaire and distributes it among 200 randomly selected regular customers of a chain store named Shahrvand located in city of Tehran, Iran. Cronbach alpha is equal to 0.935, which is well above the minimum acceptable level. Using principle component analysis, the study has detected six factors including learning management, strategy, learning tools, learning approaches, human related factors and learning spirit.
This paper investigates the use of Online Shopping as one of electronic marketing techniques as well as the effect of applying this shopping method and marketing on customer loyalty in Iran. The variables are extracted according to the review of literature and studies conducted in the field of shopping through cyberspace. A questionnaire is designed by applying these variables and distributed among a sample of service providers and users after testing its reliability and validity. Performing the statistical tests on the results of investigation led to the identification of effective factors. In addition, another questionnaire is distributed according to the obtained components in order to achieve a structural model for the impact of components on the customer loyalty. The structural equation modeling (SEM) is designed to learn the impact of obtained components on customer loyalty as a basis influencing on the survival of business space using SEM method. The study identified different components affected by utilization of online shopping websites including comprehensive information system, system development, choice power, viability and system optimization.
In this study, we examined the relationship between the dividend policy and shares liquidity under different criteria on 80 selected firms listed on Tehran Stock Exchange over the period 2007-2011. We used of Amivest, turnover, Gopalan and flow measures for shares liquidity. Using some statistical tests, the study has determined that there was not any meaningful relationship between Amivest liquidity with dividend policy. However, the study detected a reverse relationship between turnover liquidity and with dividend policy, and direct relationship between Gopalan liquidity with dividend policy and between flow liquidity with dividend policy.
Nowadays, increasing competition is forcing businesses to pay more attention on customer satisfaction providing strong customer services. Increased competition has also increased marketing activities. This paper presents an empirical investigation to determine important factors influencing purchase decision involvement in food industry in city of Tehran, Iran. The study designs a questionnaire in Likert scale, distributes it among 270 experts in food industry and, using principle component (PCA) analysis, extracts important group of factors. The questionnaire consists of 27 questions, which is reduced to 23 questions because of sensitivity of the PCA to Skewness of data. Cronbach alpha is calculated as 0.81, which is well above the minimum acceptable level. The results indicate that there were four factors including individual differences, product validation, triggers and dependent behavior influencing purchasing decisions.
This paper presents an empirical investigation to study the effects of sales related factors on brand equity. The study designs a questionnaire and distributes it among all 353 sales representatives who work for a dairy producer in province of Mazandaran, Iran. Using principal component analysis, seven variables including qualification criteria, motivation, personality, empowering sales representative, information size, personal characteristics and sales interest in job on brand equity are extracted. The implementation of structural equation modeling has confirmed that there were positive and meaningful relationships between seven factors and brand equity. The highest impact belongs to empowering sales representative followed by qualification criteria, quantity of information, personality and sales motivation.