The study aimed to clarify the most important interconnected factors in the tourism sector “especially in hotels” that contribute to enhancing the interaction of current customers of hotels operating in tourism sector in light of the presence of the customer’s hotel experience as a moderator variable, through an empirical study on hotels, based on an analysis of the opinions of a sample of hotels customers in this sector. The study has been done depending on a questionnaire designed for this purpose and the study employs SmartPLS to analyze the data collected. The study found that the variables: employee efficiency, improving service quality, re-engineering business processes, and enhancing customer relationship management affect the business output generated by current customers of hotels, but the impact of these factors varies on the customers repurchase intention. The factor (Employee’s competencies- EC) has the greatest degree of correlation with an impact coefficient of (-0.227), while the lowest degree of correlation is for the factor (Reengineering business process- RBP) with an impact coefficient of (-0.034). By adopting the variable (CSE) as a moderator variable, the relationships between the independent factors and the dependent factor showed a significant change from the inverse relationship to the direct relationship. The study also showed, through the coefficient of determination (16.1%), that the selected independent factors can be developed either by expanding the sample or by selecting other simple factors or a composite of more than one factor. The moderator variable showed a negative effect on the relationship between the dependent factor (CR) and both factors (ERM and ISQ), while its effect was positive on the relationship between the dependent factor and the other independent factors (RBP and EC).

This paper investigates the effect of Strategic Management Accounting (SMA) and Business Analytics (BA) on Sustainable Competitive Advantage (SCA). Moreover, it examines the mediating effect of Dynamic Capabilities (DY) and the moderating effect of Competition Intensity (CI) on direct relationships. The study used the survey method to collect data from listed companies in the Amman Stock Exchange, and the hypotheses were tested using Partial-Least Squares-Structural Equation Modelling. Based on the findings, DC mediates the relationship between SMA and SCA as well as BA and SCA. CI moderate only the relationships between SMA and SCA. The study findings can be used as directions by management, policymakers and researchers to comprehend the positive influence of SMA, BA and DC on SCA.

This study provides a comprehensive overview of the field of enhancing the customer-supplier relationship through big data technology and artificial intelligence (AI), reveals existing gaps and offers promising solutions for future research. SMART PLS-4 software was used to analyze the data collected, the results led to the existence of significant relationships between artificial intelligence and enhancing the relationship between the supplier and the customer (customer interaction, customer communication, customer participation, customer learning, customer experience, customer feedback). The study contributes to developing a conceptual model through the application of artificial intelligence in managing customer relationships with suppliers in the banking industry. The study contributes to developing a conceptual model through the application of artificial intelligence in managing customer relationships with suppliers in the banking industry setting. Which supports increasing knowledge in this field and helps managers develop appropriate strategies. This research is the first of its kind to organize and discuss the literature related to using artificial intelligence within the customer-supplier relationship management setting, which provides great importance to the process of using and developing artificial intelligence technology and understanding recent trends in how to develop customer–supplier relationships within the technology era.

The purpose of this paper is to empirically investigate the effect of sustainability knowledge dimensions which are recycling knowledge, reuse knowledge and use efficiently knowledge on sustainability intention, attitude and behavior toward water consumption. This study is important while it is the first empirical study that has examined the links between a set of sustainable water consumption concepts within an “water-poor,” Arab developing country context. A conceptual model of the connections between the above-mentioned factors was developed and the posited hypotheses were tested using a survey data set of 512 questionnaires collected from consumers in Jordan. The findings show that use efficiently knowledge has the strongest effect on sustainable intention, followed by recycling knowledge and reuse knowledge. Moreover, use efficiently knowledge has the strongest effect on a sustainable attitude followed by reuse knowledge and recycling knowledge. Additionally, sustainable intention has a stronger effect on sustainable behavior than sustainable attitude. Such results would provide useful insights for policymakers, nonprofit organizations, and businesses to integrate themes of sustainable behavior into their policies and programs, thereby facilitating better progress toward the sustainability of water resources in developing countries.

The study relied on analyzing the relationship between several factors that represent technological factors (Technology orientation, Utilizing new knowledge Technology Adoption, Knowledge compatibility, Technological capabilities and Technological collaboration) as independent factors and the level of performance as a dependent factor in medium and small-sized companies in the UAE economy. The inferential approach was followed in the study by analyzing the significance of the sampling results that were reached using structural equations based on the Partial Least Squares method (Pls) using the Smart Plus package, which was used to analyze the path between the six factors as independent factors and the performance factor as a dependent factor. The study applied this methodology to a sample of 250 individuals working in medium and small-sized companies in the UAE economy. The study concluded that the most closely related to performance was Technological Collaboration with an effect size of 72.3%. However, the least related factor was Technology orientation, with an effect factor of 34.4%, while the correlation of the other four factors with performance was medium (between 50% and 63%).

This study aims to investigate the impact of information technology and supply chain practices on supply chain excellence in the retail sector, with a particular focus on understanding the mediating and moderating effects amidst the challenges posed by COVID-19. This study offers novel insights into the complex interplay between information technology, supply chain practices, and organizational culture in the context of the automotive retail sector. It underscores the pivotal role of this triad in navigating the unprecedented challenges and uncertainties of the modern business environment, providing a blueprint for attaining supply chain resilience and excellence. A survey was conducted involving 203 questionnaires distributed to 12 automotive retail companies in Dubai. The responses were analyzed using Smart PLS software and structural equation modelling to explore the intricate relationships between information technology, supply chain practices, organizational culture, and supply chain excellence. The results confirm that information technology and supply chain practices significantly influence supply chain excellence. Organizational culture was found to have a notable moderating effect, indicating that the alignment of culture with technological and procedural advancements is crucial in achieving superior supply chain performance. The study is confined to the automotive retail sector in Dubai, limiting the generalizability of the findings. Future research can expand to other sectors and geographical areas to provide a more comprehensive insight into the studied relationships. For businesses, especially amidst challenges like COVID-19, aligning information technology and supply chain practices with organizational culture is paramount. The findings suggest that a harmonious integration can lead to enhanced supply chain excellence, offering a competitive edge in the rapidly evolving digital landscape.

Global business is getting more and more cutthroat. Digital technology plays a significant role in giving companies a competitive advantage and improving the effectiveness of corporate processes. The Malaysian government has advanced by implementing e-government to use digital technologies to improve operations. In line with the objective of Malaysia’s government, this study examines the impact of e-procurement adoption and e-procurement determinants on supply chain performance among Malaysian manufacturing companies. Using a quantitative research design with an online survey questionnaire, 99 responses from manufacturers listed in the Federation of Malaysian Manufacturers directory were obtained, representing 19.41% of the response rates. It fulfilled the minimum sample size of 92, and the data were examined using PLS-SEM. A total of 13 hypotheses are supported, accepted hypotheses one and two in which top management support and information communication technology infrastructure do not directly affect supply chain management. Besides, the findings prove this study's mediating effect on e-procurement adoption. It indicates that most Malaysian manufacturing companies have embraced e-procurement to support their supply chain operations.

This study empirically explores the influence of innovation orientation on the digital supply chain, mediated by dynamic capabilities within the context of Small and Medium Enterprises (SMEs). This study, rooted in a comprehensive evaluation of dynamic capabilities and innovation orientation, introduces a framework that could serve as a valuable resource for subsequent research. It contributes to the global discourse on optimizing digital supply chain practices among SMEs. Quantitative method was employed, gathering data from 212 professionals in SMEs in Dubai, UAE, via an online questionnaire. The collected data were analyzed using SmartPLS 4, focusing on reliability, validity, discriminant validity, and hypothesis testing. The findings show a significant influence of innovation orientation on the digital supply chain. Dynamic capabilities also exhibit an indirect yet substantial impact on the relationship between innovation orientation and the digital supply chain. The identified dynamic capabilities are instrumental in refining decisions associated with the circular economy and leveraging technology to enhance supply chain mechanisms. These capabilities foster positive correlations between the digital supply chain and innovation. The predominant advantage of digital supply chains for consumers lies in their agility and speed, facilitating swift response to customer demand and bolstering business efficiency. The model presented is a template for future research, which could expand its scope to include other industries like manufacturing or services, augmenting the robustness of the findings.

Today, there is a need to develop businesses procurement activities through adopting agile and sustainable procurement practices. The key aim of this research is to identify the influence of both procurement agility and sustainability on organizational performance. The study creates a relationship between the procurement agility and procurement sustainability in the organizational performance with the mediating role of corporate governance. The research framework involves two critical predictors including procurement agility and procurement sustainability. The data was collected with a quantitative cross-sectional methodology within UAE’s business entities context through adaptation of a well-designed questionnaire that was distributed to different businesses like Aviation, Hospitality and Telecommunication (320 responses). The study findings supported a hypothesized model with a significant influence of procurement agility and procurement sustainability on organizational performance. In addition, corporate governance mediated the relationship between procurement agility and organizational performance. The study concluded with the growing non-traditional procurement activities for better organizational outcomes.

The aim of this study is to explore the impact of intellectual capital on the achievement of competitive advantage in organizations. It also aims to explore the mediating impact of innovation on the relationship between intellectual capital and the achievement of competitive advantage. To meet the study’s goals, the researchers reviewed the relevant literature. The researchers also provide definitions for intellectual capital and innovation. They also identified the dimensions of intellectual capital (i.e. structural, human and relational capital). The study identified the types of innovation (incremental and radical innovation) and found that intellectual capital significantly influences on the achievement of competitive advantage. Moreover, the study found that innovation has a mediating influence on the relationship between intellectual capital and the achievement of a competitive advantage.