This empirical research aims to investigate the relationship between Human Resource Management (HRM) practices, Person-Organization (P-O) fit and Job Satisfaction (JS) from the nurses’ perspective working in Private Hospitals in Jordan. This study examines the individual effect of HRM practices i.e. Recruitment and Selection (RS); Training and Development (TD); and Performance Appraisal (PA) on P-O fit and JS. In addition, it also examines the mediating effect of P-O fit on the relationship between HRM practices and JS. Total of 274 responses were collected directly using structured questionnaire via convenience sampling technique. The result was analyzed with PLS-SEM. Findings indicate that RS and PA were found to have significant effect on P-O fit. TD did not have any significant effect on P-O fit. In addition, P-O fit also had significant effect on nurse’s JS. In terms of mediating effect, P-O fit only mediated the relationship between RS and PA toward JS. However, there was no mediation effect on the relationship between TD and JS. This study may provide an initial blueprint for further investigation of other theoretical nurses’ job satisfaction and turnover intention related models. Finally, the study findings work as evidence about the new realization among the Jordanian organizations about the importance of adaption the HRM practices.

This study aimed to reveal the effect of marketing ambidexterity (exploring opportunities, exploiting opportunities, and marketing flexibility) on improvement of marketing performance in telecom companies in Jordan. A purposeful sample of (45) marketing managers who represent marketing departments in telecom companies was selected, a questionnaire was distributed among them, and 42 valid questionnaires were retrieved and analyzed. The field results provide a strong statistically significant effect (α ≤ 0.05) of the marketing ambidexterity dimensions (exploring opportunities, exploiting opportunities, marketing flexibility) on improvement of marketing performance in telecom companies in Jordan. It also provides a high level of interest of both marketing ambidexterity dimensions practice, and marketing performance improvement in telecom companies in Jordan.

The present study aimed at examining the influence of adopting decentralization within organization and its role in creating a balanced performance through influencing variables of (Organize Workload, Decrease Role Conflict, Decrease Role Ambiguity, Support Leadership and Employee Empowerment). Depending on quantitative approach; researcher distributed (122) questionnaires among associate professors, full professors and assistant professors. The results indicated that among all chosen variables, decentralization had the ability to influence organization performance through organizing the workflow and empowerment which scored R values of 0.548 and 0.444, respectively. This means that decentralization can help in creating a balanced performance through accepting all study hypotheses. The study recommends informing employees and leaders more regarding organizational strategies, aims and mission before going into decentralization to avoid ill-practiced decentralization.

Development of information systems in state universities, is needed in order to support more effective and efficient performance. This research was conducted to evaluate the factors that influence the intensity and behavior of users when using user systems. The sample are 240 users which were determined by using the convenience sampling method. The result confirms that the intensity of the use of the system by users is influenced by attitudes, subjective norms, and behavioral control. With the Theory of Acceptance Model (TAM) approach, the researchers also find that intensity is positively influenced by users' perceptions of system use and convenience. User intensity will increase their use of the system. In addition, the re-searchers found that the behavior in terms of using the system was also influenced by behavioral control and the user's perception of behavior in using the system. These results also show that the merging of the TAM and TPB models will have a greater impact on both the intensity and the actual behavior of users in the utilization of the system. The study has social implications for system developers, the user's psychological condition and system characteristics need to be considered in developing the system for future studies.

The purpose of this study is to analyze and explain the effects of cause-related marketing (CRM) campaigns on repurchase intentions in Surabaya, Indonesia, through the mediation of brand awareness, consumer attitudes and corporate image. The study design used a survey and data collection through questionnaires. The unit of analysis includes consumers who bought Aqua mineral water and know of the Aqua campaigns CRM program buy 1 for 10 who live in the city of Surabaya. The research hypothesis was tested using variance-based Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results show that the CRM Campaigns directly had no significant effect on repurchase intentions. Interestingly, the effect of CRM Campaigns on repurchase intentions mediated by brand awareness, consumer attitudes and company image can significantly influence consumer repurchase intentions.

The article highlights the business process management system in food industry. The subject of the research is the theoretical and practical aspects of managing business processes in the food industry. The authors explain the concept of "business process" and methods for achieving its improvement goals. The author’s scheme for managing business processes in the food industry in the context of economic transformations was developed and implemented. The in-troduction of a process approach requires efforts and resources for identifying business pro-cesses, their analysis, drawing up models of business processes. The analysis of business pro-cesses in the food industry of Ukraine at a macro level is carried out, including: an imperfect tax system; the mechanism imperfection of state and customs tariff regulation of food mar-kets, the low level of financial support from international organizations, the low level of state support for agribusiness entities; decline in employment and rising unemployment; growth in international migration; low competitiveness of Ukrainian food products and barriers to international food trade. Methodical approaches for determining the regional strategic potential of food safety are also proposed. The calculations of the regional potential of food safety are car-ried out using the data of the Black Sea region in Ukraine as an example. The main prerequisites for the formation of a food safety system have been identified and justified. The organization’s transition to clear and efficient processes to achieve the objectives with optimal costs in the food industry; high flexibility and adaptability of the control system, due to the large self-regulation of the system and natural customer orientation; high dynamism of the system and its internal processes, due to the strong vertical integration of resource flows and a common interest in increasing their circulation; simplification of coordination, organization, control procedures and the possibility of deep integrated automation of food production; high motivation in ensuring the production of quality and competitive food is discussed.

An awareness of the dangers of chemicals contained in food could potentially have led to a significant increase in demand for organic food in Indonesia. Yet the demand for organic products remains relatively low. This could be attributed to high price, limited product choice, consumer distrust toward organic products, satisfaction with conventional food, or a lack of consumer perceived differences in the taste of organic products. The purpose of this article is threefold. First, to analyze the factors that influence the Indonesian consumers’ willingness to pay (WTP) for several types of organic vegetables. Second, to calculate the price increase incurred by consumers of organic vegetables. Third, to determine a recommended pricing strategy based on consumers’ WTP for certain common organic vegetables, including broccoli, cauliflower, cabbage, pak choi, lettuce, and carrots. Using an accidental sampling technique, samples were derived from 154 respondents living in urban areas. Descriptive analysis, crosstab, logistic regression analysis and the contingent valuation method were all employed. Findings suggest that the variables of age and income significantly affect WTP. The highest percentage of WTP was for cabbage, followed by carrots, broccoli, cauliflower, pak choy, and lettuce. The recommended pricing strategy is the default value pricing method.

The study identified factors affecting the behavior of literature learning of secondary high school students in Vietnam. To achieve this goal, in this study we surveyed 300 students currently studying at two secondary schools in Son La province and Hanoi city of Vietnam. The analysis of multivariate linear regression models showed that 5 out of 12 factors had a strong influence on literature learning behavior of secondary high school students, including (i) Gender, (ii) Learning motivation, (iii) Student living place, (iv) Academic performance, (v) Teacher's teaching method. On this basis, the study proposes several positive solutions to improve the efficiency of the literature learning of secondary high school students in the future.

In the hypercompetitive B2B market, branding strategy becomes a competitive advantage to sustain the business. Two common forms of brand evaluations are an evaluation by either the cognitive or affective aspect, and this paper focuses on the affective aspect, which concerns emotional factors. The paper analyzes two drivers corresponding to satisfaction - the brand association, reflected by brand image, and social bonds - and how strongly these both drivers influence satisfaction; hence sellers can anticipate future actions in order to keep business going. The finding confirms that the brand image has a stronger influence on satisfaction than social bonds; furthermore, customer satisfaction leads to brand loyalty.

This study aims to investigate the effects of job-related stressors and individual-related stressors on employee motivation, job satisfaction and employee loyalty in the context of Vietnam hospitality industry. Data were collected by surveying 595 employees including Hotel/Restaurant receptionist, low-level manager (shift/group leader, supervisor, etc.) and Middle level and high ranked manager (Chief/deputy chief of department, general manager, director, etc.) from medium to large Hotels and Restaurants in Ho Chi Minh City. Besides, the collected data was analyzed by employing partial least squares (PLS) technique. The results show that individual-related stressors positively and directly affect employee motivation, job satisfaction and employee loyalty while job-related stressors have a positive direct effect on employee motivation but indirectly affect job satisfaction and employee loyalty. This study provides critical contributions to the research field of the Hospitality industry as well as suggests some important recommendations for improving employee motivation, job satisfaction and employee loyalty in the context of Vietnam Hospitality.