Nowadays, Quality function deployment (QFD) is one of the total quality management tools, where customers’ views and requirements are perceived and using various techniques improves the production requirements and operations. The QFD department, after identification and analysis of the competitors, takes customers’ feedbacks to meet the customers’ demands for the products compared with the competitors. In this study, a comprehensive model for assessing the importance of the customer requirements in the products or services for an organization is proposed. The proposed study uses linguistic variables, as a more comprehensive approach, to increase the precision of the expression evaluations. The importance of these requirements specifies the strengths and weaknesses of the organization in meeting the requirements relative to competitors. The results of these experiments show that the proposed method performs better than the other methods.

In today’s changing world, success belongs to the communities and organizations that make a significant relationship between scarce resources and capabilities of management and entrepreneurship of their human resource. In other words, societies and the organizations can move forward in the development path that, with creating the necessary conditions, equip their human resources to productive entrepreneurial knowledge and skills to conduct other organizations and community resources to create value and achieve the development, management. Formation of entrepreneurial identity plays an important role for the development of the entrepreneurial spirit in society. In this paper, given the importance of entrepreneurial identity, the role of entrepreneurial orientations based on Lampkin and Dess (1996) [Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172.] is investigated on entrepreneurial identity of the municipality of Qom using a questionnaire consists of 18 items. The results show entrepreneurial orientation influences significantly on entrepreneurial identity.

This survey aims to evaluate the quality of learning among regular employees and managers who work for Tabriz municipality, District 2 in city of Tabriz, Iran. The study designs a questionnaire consists of 55 questions, which covers five organizational learning survey (OLS) including systematic thinking, personal capabilities, mental models, shared goal and collective learning. Cronbach alpha was calculated as 0.93, which is well above the desirable level. Using some statistical test, the study has determined that managers maintained higher level of OLS than regular employees. Based on the results of the survey, some suggestions are proposed in order to improve the quality of leaning in the organization.

The purpose of this study was to investigate the relationship between personality dimensions of employees and work addiction in Management and Planning Organization of Hamedan. This study was descriptive-correlation and it was also an applied research in terms of its nature. The statistical population included all employees in Management and Planning Organization in Hamedan who worked in 2016 and their total number was 74 subjects. In this study, the statistical sample of employees was estimated up to 62 individuals using Morgan and Krejcie tables with simple random method. The measuring tool for personality dimensions was NEO 50-item short form questionnaire and one for work addiction was Spence and Robbins’s 20-item questionnaire. The results of Pearson correlation and regression analysis showed that all personality dimensions of employees had a significant relationship with work addiction which among them, extraversion, flexibility and accountability dimensions had a negative correlation with work addiction. Also, altruism and flexibility dimensions can predict work addiction, respectively.

This paper examines the relationship of corporate image with customer attraction in Irancell Telecommunications Services Company in city of Ahvaz, Iran. The study uses a sample of 384 randomly selected people who use the firm’s services. Measuring tools for corporate image and customer attraction are an 18-item questionnaire of Rampersad (2001) [Rampersad, H. (2001). 75 painful questions about your customer satisfaction. the TQM Magazine, 13(5), 341-347.] and a 14-item questionnaire of Geib (2005) [Geib, M. (2005). Architecture for customer relationship management to attract and retain customers approaches in financial services, IEEE, Proceedings of the 38th Hawaii International Conference on System Sciences.], respectively. Results of regression analysis showed that there was a significant relationship between corporate image and attracting customers in Irancell firm. In addition, dimensions of corporate image including experience, character, competence, quality, differentiation, cost, technology, and culture and cognition increase customer attraction to the company. On the other hand, component of culture has the most effect on attracting customers in this firm.