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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

SMEs Social media adoption and financial and non-financial marketing performance Pages 162-174 Right click to download the paper Download PDF

Authors: Hayford Amegbe, Nkululeko PraiseGod Zungu, Charles Hanu

DOI: 10.5267/j.msl.2023.4.005

Keywords: Social Media, Marketing Performance, TOE Theory, Entrepreneurial Factors

Abstract:
The study employs the Technology, Organisational, and Environmental (TOE) theory to examine the role of SMEs’ adoption of social media on financial and non-financial marketing performance in Ghana. Data were collected from SMEs in Accra, Ghana. The study tested seven hypotheses and two moderators. A total of 452 usable sample size were analyzed using structural equation modelling (SEM). The outcome reveals a positive and significant relationship between social media adoption and SMEs' financial and non-financial performance in Ghana. Additionally, a direct relationship between the TOE and SMEs’ social media adoption was confirmed. Although the generalizability of this study is limited due to a single country study, it is still relevant in contributing to a better understanding of social media adoption literature among SMEs, especially from a developing country context. This study is part of the few studies that have used the Technology, Organisational, and Environmental theory to understand social media adoption and marketing performance in the context of an emerging country.
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Journal: MSL | Year: 2023 | Volume: 13 | Issue: 3 | Views: 1426 | Reviews: 0

 
2.

Voice-activated wheelchair: An affordable solution for individuals with physical disabilities Pages 175-192 Right click to download the paper Download PDF

Authors: Sushil Kumar Sahoo, Bibhuti Bhusan Choudhury

DOI: 10.5267/j.msl.2023.4.004

Keywords: Voice control, Affordable Wheelchair, Raspberry Pi, Wheelchair Prototype, Persons with Disabilities

Abstract:
The Low-Cost Voice Controlled Wheelchair with Raspberry Pi is an innovative assistive technology designed to improve the mobility and independence of people with disabilities. This research aims to develop a wheelchair system that can be operated using voice commands at an affordable price, making it accessible to a wider range of individuals with limited mobility. The device is built on the Raspberry Pi, a reasonably priced, credit-card-sized computer, and uses an easy-to-use yet efficient voice recognition technique to let users control the wheelchair with their vocal commands. A Raspberry Pi, a microphone, and motor controllers are some of the system's hardware components. The software uses Python programming language and open-source voice recognition technology to recognize voice commands, making it easy for users to navigate their environment independently. The system has been tested on a prototype and has shown promising results in terms of accuracy and reliability. The Low-Cost Voice Controlled Wheelchair with Raspberry Pi can give disabled persons new levels of mobility and independence, enhancing their quality of life and enhancing their capacity to carry out daily tasks.
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Journal: MSL | Year: 2023 | Volume: 13 | Issue: 3 | Views: 2574 | Reviews: 0

 
3.

Cloud computing in supply chain management: Exploring the relationship Pages 193-210 Right click to download the paper Download PDF

Authors: Manideep Yenugula, Sushil Kumar Sahoo, Shankha Shubhra Goswami

DOI: 10.5267/j.msl.2023.4.003

Keywords: Supply chain management, Cloud-based services, Collaborative platforms, Cloud computing

Abstract:
This research study addresses the advantages and difficulties of Cloud Computing (CC) in Supply Chain Management (SCM). An overview of the current state of SCM and the difficulties businesses in this sector confront is presented at the beginning of the article. It then explores how cloud-based solutions can address these challenges, such as through the use of real-time data analytics, collaborative platforms, and intelligent automation. Additionally, the paper investigates the potential risks and challenges associated with cloud-based SCM, including data security and privacy concerns, vendor lock-in, and the need for robust disaster recovery plans. To provide a comprehensive understanding of the topic, the paper includes a case study that illustrates how a company successfully implemented cloud-based SCM solutions to improve their operations. The paper concludes by highlighting the key takeaways and insights from the research, and by identifying potential future directions for research in this field. Overall, this study delivers insightful information about the function of CC in SCM and offers useful suggestions for companies looking to use this technology to enhance their supply chain operations.
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Journal: MSL | Year: 2023 | Volume: 13 | Issue: 3 | Views: 6597 | Reviews: 0

 
4.

Strategic network: Managerial myopia point of view Pages 211-218 Right click to download the paper Download PDF

Authors: Mohammed Hussein Manhal, Abbas Al-khalidi, Zaina Mustafa Mahmoud Hamad

DOI: 10.5267/j.msl.2023.4.002

Keywords: Managerial Myopia, Strategic Network, Temporal Myopia, Spatial Myopia, Oil Sector

Abstract:
The strategic network of any organization plays a significant role in the industry. Therefore, companies must study the factors hindering the construction of this network. Companies need a strategic network of alliances and partnerships to complement each other and constitute a superpower that competitors cannot overcome. This study explores the size of obstacles posed by managerial myopia in weakening the ability of organizations to build their strategic network. Current paper tests the influential relationship between managerial myopia and the ability of organizations to build their strategic network in one of the most important institutions within the oil sector. Results show a negative impact of managerial short-sightedness on an organization's ability to build a successful strategic network that enables it to coexist within an atmosphere of competition. This study recommends that organizations adopt the concept of managerial hyperopia as a valuable tool for organizational success.
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Journal: MSL | Year: 2023 | Volume: 13 | Issue: 3 | Views: 1542 | Reviews: 0

 
5.

Determinants to gain Organizational Performance: Mediation Model with Talent Attraction Pages 219-228 Right click to download the paper Download PDF

Authors: Syeda Farina Musharaf, Muhammad Sameer Hussain

DOI: 10.5267/j.msl.2023.4.001

Keywords: Work environment, Physical working conditions, Work-life Balance, Supervisor Support, Perceived organizational support, Direct and indirect compensation, Talent attraction, Organizational performance

Abstract:
As in today’s workplace, firms are thriving to achieve their stability and cope up with the performance to remain competitive as for that appropriate talent is required to meet up the needs and fulfill the challenges, concerning certain factors: work environment and other compensation factors show positive association attract talent and maintain their organizational performance. This research tends to find out the mediation effect of talent attraction while gaining organizational performance with the help of compensation and work environment factors among pharmaceutical of Karachi Pakistan with the sample of 220 extracted of the HR professionals, survey method with likerd questionnaire approach is used to find the consistency and accuracy of the data related to the respondents with the help of Smart pls and SEM technique relationship among various variables are find out. Although findings reveal that work environment certain factors such supervisor support, work-life balance, the physical working condition shows a positive association with the attraction of the talent and maintain organizational performance similar goes with direct and indirect compensation as they found relatable well secured and comforted environment talent is attracted apart from that they also looked to gain certain skills, development opportunities, and professional growth. This research is limited to the pharmaceutical sector of Karachi Pakistan and the results are also restricted to the boundaries, moreover, generalizability is low as we cannot implement the results overall.
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Journal: MSL | Year: 2023 | Volume: 13 | Issue: 3 | Views: 1165 | Reviews: 0

 

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