Although mediating variables are of importance in the HPWS-Performance nexus, identification of the fitting intervening variable(s) that mediates between the nexuses is a crucial issue, and the number of the mediating variable(s) which would unravel the so called “black box” remains un-resolved and the most burning theoretical and empirical challenge in the Strategic HRM research field. Likewise, moderating variables do have impacts on the HPWS-Performance nexus since the context within which firm operates and the strategic orientations of firms have bearing on the application of HR practices and its effect on the firm’s performance. Given this, this work pro-posed a model which is theorized based on the far-reaching survey of the extant literature. The model theorizes the mediating role of employee creativity and potential moderating role of man-agement philosophy in the HPWS-performance nexus via extensive theoretical and logical argu-ment and exposition. Also, as established by the extant research, HPWS measurement in the context of SME should be employee-oriented, therefore, this work measured HPWS with eight employee-oriented HR architectures, and performance is measured with financial and non-financial performance, for being a widespread adopted measurement in many fields of study.

E-learning websites evaluation and selection is extremely important for the establishment of ef-fective E-learning. The E-learning website selection has crucial importance for the educational sector. The selection of E-learning website problem is generally considered as a Multi-Criteria Decision Making (MCDM) problem which mainly consists of both qualitative and quantitative criteria. The development of an E-learning website mainly depends on the success of the E-learning website selection along with various alternatives. So, for the effective evaluation and se-lection of E-learning websites, a set of selection criteria should be obtained. This paper consists of two steps, the first step is the identification of E-learning website selection criteria, second step provides the linguistic variables against the selection criteria and then fuzzy set theory (FST) is adopted for the calculation of the priority weights of each selection criteria. To show the rela-tive importance of each selection criteria, they ranked according to their global weights.

Consumer’s values, Cultural values, Emotional Values and Word of mouth expressiveness, are good predictors for their buying decision satisfaction. In current study sample of 500 was taken to assess the consumer’s buying decision satisfaction in relation to the importance of their values associated with those decisions. This study also reveals how gender influences buying decision satisfaction. Consumer values have a positive and significant impact on buying decision satisfac-tion. While evaluation on the basis of gender and females have more emotional and word of mouth linkages than males, on the contrary to this, males are more concerned with cultural val-ues, and are less expressive and have a tendency to suppress their emotions while making buy-ing decisions.

Monitoring productivity of economic sections of a country would be an important step towards a reliable planning. Developmental decisions based on weaknesses and strengths will guarantee effectiveness, since it will lead to an effective allocation of resources. Among performance measurement approaches, the Data envelopment analysis (DEA), is a model that measures and reports excesses and deficits via analyzing input and output aspects. Aid of this exact and dis-criminating measurement, a proper DEA model applied in this study, can be an efficient instru-ment in fields which need scrutinizing analyses. Industrial productivity analysis of a country is one of such fields. This study applies an instrument developed based on the DEA approach for measuring the industrial productivity of the country. The results obtained, may pave the path for policy-making for economic growth in such a way that enables an effective resources allocation. The applied instrument is a weighted additive model, for which a sufficient number of yearly pe-riods are considered as decision making units (DMUs). The weights included in the model are driven by executing an analytical hierarchy process. After running the model the results demon-strate excesses and deficits in each DMU which can illuminate not only the past performance but also help to plan for the future policies.

Mobile advertising is a perfect tool to build a relationship based on proximity between brand and consumer. It is tactile, interactive, and personalized. As few studies have focused on this con-cept, particularly in the Algerian context, we aim in this research to show the role of mobile ad-vertising on consumer attitudes. After a literature review, an empirical study is conducted among150 students in Tlemcen city. Results, using regression analysis, show that attitude to-wards mobile advertising had no influence on the attitude towards brand and purchase intention.