How to cite this paper
Alamsyah, D., Othman, N & Mohammed, H. (2020). The awareness of environmentally friendly products: The impact of green advertising and green brand image.Management Science Letters , 10(9), 1961-1968.
Refrences
Alamsyah, D. P., & Hariyanto, O. I. B. (2017). Store image of organic product: Social responsibility and trust’s mediator. Cyber and IT Service Management (CITSM), 2017 5th International Conference, 1–4.
Alamsyah, D. P., Suhartini, T., Rahayu, Y., Setyawati, I., & Hariyanto, O. I. B. (2018). Green advertising, green brand image and green awareness for environmental products. IOP Conference Series: Materials Science and Engineering, 434.
Alamsyah, D. P., & Syarifuddin, D. (2018). Store Image: Mediator of Social Responsibility and Customer Perceived Value to Customer Trust for Organic Products. IOP Conference Series: Materials Science and Engineering, 288.
Alamsyah, D. P., Trijumansyah, A., & Hariyanto, O. I. B. (2017). Mediating of Store Image on Customer Trust for Organic Vegetables. Mimbar: Jurnal Sosial Dan Pembangunan, 33(1), 132–141.
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products. Procedia Economics and Finance, 37(16), 391–396.
Bonilla-Priego, M. J., Font, X., & Pacheco-Olivares, M. del R. (2014). Corporate sustainability reporting index and baseline data for the cruise industry. Tourism Management, 44, 149–160. https://doi.org/10.1016/j.tourman.2014.03.004
Chan, H. K., He, H., & Wang, W. Y. C. (2012). Green marketing and its impact on supply chain management in industrial markets. Industrial Marketing Management, 41(4), 557–562. https://doi.org/10.1016/j.indmarman.2012.04.002
Chan, K., Ahmed, A., & Tih, S. (2016). Green Advertising Appeal and Consumer Purchase Intention. 47, 157–168.
Chang, C. T. (2012). Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness. International Journal of Advertising, 31(4), 741–771. https://doi.org/10.2501/IJA-31-4-741-771
Chen, Y.-S., & Chang, C.-H. (2013). Enhance environmental commitments and green intangible assets toward green competitive advantages : an analysis of structural equation modeling ( SEM ). Quality & Quantity, 47, 529–543.
Chen, Yu-shan. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(1), 307–319.
Chen, Yu‐Shan, & Chang, C. (2012). Enhance Green Purchase Intentions. The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust. Management Decision, 50(3), 502–520.
Cynthia, B. (2013). Environmental Concern, Attitude Toward Green Corporate Practices, and Green Consumer Behavior in The United States and Canada. ASBBS EJournal, 9(1), 62–71.
D’Souza, C., & Taghian, M. (2005). Green advertising effects on attitude and choice of advertising themes. Asia Pacific Journal of Marketing and Logistics, 17(3), 51–66.
Ellison, B., Duff, B. R. L., Wang, Z., & White, T. B. (2016). Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet. Food Quality and Preference, 49, 140–150.
Fuerst, F., & Shimizu, C. (2016). Green luxury goods? The economics of eco-labels in the Japanese housing market. Journal of the Japanese and International Economies, 39, 108–122. https://doi.org/10.1016/j.jjie.2016.01.003
Gao, Y. L., Mattila, A. S., & Lee, S. (2016). A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research. International Journal of Hospitality Management, 54, 107–115.
Gupta, S., & Kumar, V. (2013). Sustainability as corporate culture of a brand for superior performance. Journal of World Business, 48(3), 311–320. https://doi.org/10.1016/j.jwb.2012.07.015
Haghjou, M., Hayati, B., Pishbahar, E., Mohammadrezaei, R., & Dashti, G. (2013). Factors affecting consumers’ potential willingness to pay for organic food products in Iran: Case study of Tabriz. Journal of Agricultural Science and Technology, 15(2), 191–202.
Hartmann, P., & Apaolaza-Ibáñez, V. (2009). Green advertising revisited, Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739. https://doi.org/10.2501/S0265048709200837
Hartmann, P., Iba, V. A., & Sainz, F. J. F. (2005). Green branding effects on attitude: functional versus emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9–29. https://doi.org/10.1108/02634500510577447
Hasan, J., Sumarwan, U., & Suharjo, B. (2012). Factors Analysis in Desire to Buy Environmental Friendly Products Case Study for Air Condition Products. 5(8), 181–190. https://doi.org/10.5539/ibr.v5n8p181
Hayes, A. F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. Guilford Press.
Heslin, P. A., & Ochoa, J. D. (2008). Understanding and developing strategic corporate social responsibility. Organizational Dynamics, 37(2), 125–144. https://doi.org/10.1016/j.orgdyn.2008.02.002
Jayaram, D., Manrai, A. K., & Manrai, L. A. (2015). Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance and Administrative Science, 20(39), 118–132. https://doi.org/10.1016/j.jefas.2015.07.001
Kim, E., & Ham, S. (2016). Restaurants’ disclosure of nutritional information as a corporate social responsibility initiative: Customers’ attitudinal and behavioral responses. International Journal of Hospitality Management, 55, 96–106.
Kull, A. J., & Heath, T. B. (2016). You decide, we donate: Strengthening consumer-brand relationships through digitally co-created social responsibility. International Journal of Research in Marketing, 33(1), 78–92.
Lian, S. B., Safari, M., & Mansori, S. (2016). The effects of marketing stimuli factors on consumers’ perceived value and purchase of organic food in Malaysia. Jurnal Pengurusan, 47, 119–130.
Lin, C. P., Tsai, Y. H., Chiu, C. K., & Liu, C. P. (2015). Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms. Technological Forecasting and Social Change, 99, 148–155.
Mayrowani, H. (2012). Pengembangan Pertanian Organik di Indonesia. Forum Penelitian Agro Ekonomi, 30(2), 91–108.
Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Guideposts to sustainability. Organizational Dynamics, 39(4), 316–324. https://doi.org/10.1016/j.orgdyn.2010.07.006
Mohamad, M., Meriam, S., Harniza, E., Abdul, M., & Rizaimy, M. (2010). Consumer ’ s Perception and Purchase Intentions Towards Organic Food Products : Exploring Attitude Among Academician. Canadian Social Science, 6(6), 119–129.
Mourad, M., Serag, Y., Ahmed, E., & Ahmed, Y. S. E. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15(4), 514–537. https://doi.org/10.1108/14601061211272402
Nsairi, Z. B. (2012). Managing browsing experience in retail stores through perceived value: Implications for retailers. International Journal of Retail and Distribution Management, 40(9), 676–698.
Othman, C., & Rahman, M. S. (2014). Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food. Modern Applied Science, 8(3), 92–106.
Paço, A. M. F., & Raposo, M. L. B. (2010). Green Consumer Market Segmentation: Empirical Findings From Portugal. International Journal of Consumer Studies, 34(1996), 429–436. https://doi.org/10.1111/j.1470-6431.2010.00869.x
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311–1319. https://doi.org/10.1016/j.jbusres.2011.01.016
Rahim, M. H. A., Zukni, R. Z. J. A., Ahmad, F., & Lyndon, N. (2012). Green advertising and environmentally responsible consumer behavior: The level of awareness and perception of Malaysian youth. Asian Social Science, 8(5), 46–54.
Rahmi, D. Y., Rozalia, Y., Chan, D. N., Anira, Q., & Lita, R. P. (2017). Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products. Journal of Economics, Business & Accountancy Ventura, 20(2).
Ramirez, E. (2013). Consumer-defined sustainably-oriented firms and factors influencing adoption. Journal of Business Research, 66(11), 2202–2209. https://doi.org/10.1016/j.jbusres.2012.01.012
Rashid, N. R. N. A. (2009). Awareness of Eco-label in Malaysia’s Green Marketing Initiative. International Journal of Business and Management, 4(8), P132. https://doi.org/10.5539/ijbm.v4n8P132
Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research ISSN Journal of Sociological Research, 5(1), 290–305. https://doi.org/10.5296/
Shao, S., & Yang, L. (2014). Natural resource dependence, human capital accumulation, and economic growth: A combined explanation for the resource curse and the resource blessing. Energy Policy, 74(C), 632–642.
Suki, N. M. (2013). Green awareness effects on consumers’ purchasing decision: Some insights from Malaysia. International Journal of Asia-Pacific Studies, 9(2), 49–63.
Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions. Procedia Economics and Finance, 37(16), 262–268.
Tiwari, S., Tripathi, D. M., Srivastava, U., & Yadav, P. K. (2011). Green Marketing - Emerging Dimensions. Journal of Business Excellence, 2(1), 18–23.
Tjarnemo, H., & Sodahl, L. (2015). Swedish food retailers promoting climate smarter food choices-Trapped between visions and reality? Journal of Retailing and Consumer Services, 24(C), 130–139.
Tretyak, O. A., & Sloev, I. (2013). Customer flow: Evaluating the long-term impact of marketing on value creation. Journal of Business and Industrial Marketing, 28(3), 221–228. https://doi.org/10.1108/08858621311302877
Wang, Y., & Tsai, C. (2014). The Relationship Between Brand Image and Purchase Intention: Evidence From Award Winning Mutual Funds. International Journal of Business & Finance Research, 8(2), 27–40.
Wu, S.-I., & Chen, Y.-J. (2014). The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products. International Journal of Marketing Studies, 6(5), 81–101. https://doi.org/10.5539/ijms.v6n5p81
Zdravkovic, S., Magnusson, P., & Stanley, S. M. (2010). Dimensions of fit between a brand and a social cause and their influence on attitudes. International Journal of Research in Marketing, 27(2), 151–160.
Alamsyah, D. P., Suhartini, T., Rahayu, Y., Setyawati, I., & Hariyanto, O. I. B. (2018). Green advertising, green brand image and green awareness for environmental products. IOP Conference Series: Materials Science and Engineering, 434.
Alamsyah, D. P., & Syarifuddin, D. (2018). Store Image: Mediator of Social Responsibility and Customer Perceived Value to Customer Trust for Organic Products. IOP Conference Series: Materials Science and Engineering, 288.
Alamsyah, D. P., Trijumansyah, A., & Hariyanto, O. I. B. (2017). Mediating of Store Image on Customer Trust for Organic Vegetables. Mimbar: Jurnal Sosial Dan Pembangunan, 33(1), 132–141.
Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products. Procedia Economics and Finance, 37(16), 391–396.
Bonilla-Priego, M. J., Font, X., & Pacheco-Olivares, M. del R. (2014). Corporate sustainability reporting index and baseline data for the cruise industry. Tourism Management, 44, 149–160. https://doi.org/10.1016/j.tourman.2014.03.004
Chan, H. K., He, H., & Wang, W. Y. C. (2012). Green marketing and its impact on supply chain management in industrial markets. Industrial Marketing Management, 41(4), 557–562. https://doi.org/10.1016/j.indmarman.2012.04.002
Chan, K., Ahmed, A., & Tih, S. (2016). Green Advertising Appeal and Consumer Purchase Intention. 47, 157–168.
Chang, C. T. (2012). Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness. International Journal of Advertising, 31(4), 741–771. https://doi.org/10.2501/IJA-31-4-741-771
Chen, Y.-S., & Chang, C.-H. (2013). Enhance environmental commitments and green intangible assets toward green competitive advantages : an analysis of structural equation modeling ( SEM ). Quality & Quantity, 47, 529–543.
Chen, Yu-shan. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(1), 307–319.
Chen, Yu‐Shan, & Chang, C. (2012). Enhance Green Purchase Intentions. The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust. Management Decision, 50(3), 502–520.
Cynthia, B. (2013). Environmental Concern, Attitude Toward Green Corporate Practices, and Green Consumer Behavior in The United States and Canada. ASBBS EJournal, 9(1), 62–71.
D’Souza, C., & Taghian, M. (2005). Green advertising effects on attitude and choice of advertising themes. Asia Pacific Journal of Marketing and Logistics, 17(3), 51–66.
Ellison, B., Duff, B. R. L., Wang, Z., & White, T. B. (2016). Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet. Food Quality and Preference, 49, 140–150.
Fuerst, F., & Shimizu, C. (2016). Green luxury goods? The economics of eco-labels in the Japanese housing market. Journal of the Japanese and International Economies, 39, 108–122. https://doi.org/10.1016/j.jjie.2016.01.003
Gao, Y. L., Mattila, A. S., & Lee, S. (2016). A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research. International Journal of Hospitality Management, 54, 107–115.
Gupta, S., & Kumar, V. (2013). Sustainability as corporate culture of a brand for superior performance. Journal of World Business, 48(3), 311–320. https://doi.org/10.1016/j.jwb.2012.07.015
Haghjou, M., Hayati, B., Pishbahar, E., Mohammadrezaei, R., & Dashti, G. (2013). Factors affecting consumers’ potential willingness to pay for organic food products in Iran: Case study of Tabriz. Journal of Agricultural Science and Technology, 15(2), 191–202.
Hartmann, P., & Apaolaza-Ibáñez, V. (2009). Green advertising revisited, Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739. https://doi.org/10.2501/S0265048709200837
Hartmann, P., Iba, V. A., & Sainz, F. J. F. (2005). Green branding effects on attitude: functional versus emotional positioning strategies. Marketing Intelligence & Planning, 23(1), 9–29. https://doi.org/10.1108/02634500510577447
Hasan, J., Sumarwan, U., & Suharjo, B. (2012). Factors Analysis in Desire to Buy Environmental Friendly Products Case Study for Air Condition Products. 5(8), 181–190. https://doi.org/10.5539/ibr.v5n8p181
Hayes, A. F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. Guilford Press.
Heslin, P. A., & Ochoa, J. D. (2008). Understanding and developing strategic corporate social responsibility. Organizational Dynamics, 37(2), 125–144. https://doi.org/10.1016/j.orgdyn.2008.02.002
Jayaram, D., Manrai, A. K., & Manrai, L. A. (2015). Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance and Administrative Science, 20(39), 118–132. https://doi.org/10.1016/j.jefas.2015.07.001
Kim, E., & Ham, S. (2016). Restaurants’ disclosure of nutritional information as a corporate social responsibility initiative: Customers’ attitudinal and behavioral responses. International Journal of Hospitality Management, 55, 96–106.
Kull, A. J., & Heath, T. B. (2016). You decide, we donate: Strengthening consumer-brand relationships through digitally co-created social responsibility. International Journal of Research in Marketing, 33(1), 78–92.
Lian, S. B., Safari, M., & Mansori, S. (2016). The effects of marketing stimuli factors on consumers’ perceived value and purchase of organic food in Malaysia. Jurnal Pengurusan, 47, 119–130.
Lin, C. P., Tsai, Y. H., Chiu, C. K., & Liu, C. P. (2015). Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms. Technological Forecasting and Social Change, 99, 148–155.
Mayrowani, H. (2012). Pengembangan Pertanian Organik di Indonesia. Forum Penelitian Agro Ekonomi, 30(2), 91–108.
Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Guideposts to sustainability. Organizational Dynamics, 39(4), 316–324. https://doi.org/10.1016/j.orgdyn.2010.07.006
Mohamad, M., Meriam, S., Harniza, E., Abdul, M., & Rizaimy, M. (2010). Consumer ’ s Perception and Purchase Intentions Towards Organic Food Products : Exploring Attitude Among Academician. Canadian Social Science, 6(6), 119–129.
Mourad, M., Serag, Y., Ahmed, E., & Ahmed, Y. S. E. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15(4), 514–537. https://doi.org/10.1108/14601061211272402
Nsairi, Z. B. (2012). Managing browsing experience in retail stores through perceived value: Implications for retailers. International Journal of Retail and Distribution Management, 40(9), 676–698.
Othman, C., & Rahman, M. S. (2014). Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food. Modern Applied Science, 8(3), 92–106.
Paço, A. M. F., & Raposo, M. L. B. (2010). Green Consumer Market Segmentation: Empirical Findings From Portugal. International Journal of Consumer Studies, 34(1996), 429–436. https://doi.org/10.1111/j.1470-6431.2010.00869.x
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311–1319. https://doi.org/10.1016/j.jbusres.2011.01.016
Rahim, M. H. A., Zukni, R. Z. J. A., Ahmad, F., & Lyndon, N. (2012). Green advertising and environmentally responsible consumer behavior: The level of awareness and perception of Malaysian youth. Asian Social Science, 8(5), 46–54.
Rahmi, D. Y., Rozalia, Y., Chan, D. N., Anira, Q., & Lita, R. P. (2017). Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products. Journal of Economics, Business & Accountancy Ventura, 20(2).
Ramirez, E. (2013). Consumer-defined sustainably-oriented firms and factors influencing adoption. Journal of Business Research, 66(11), 2202–2209. https://doi.org/10.1016/j.jbusres.2012.01.012
Rashid, N. R. N. A. (2009). Awareness of Eco-label in Malaysia’s Green Marketing Initiative. International Journal of Business and Management, 4(8), P132. https://doi.org/10.5539/ijbm.v4n8P132
Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research ISSN Journal of Sociological Research, 5(1), 290–305. https://doi.org/10.5296/
Shao, S., & Yang, L. (2014). Natural resource dependence, human capital accumulation, and economic growth: A combined explanation for the resource curse and the resource blessing. Energy Policy, 74(C), 632–642.
Suki, N. M. (2013). Green awareness effects on consumers’ purchasing decision: Some insights from Malaysia. International Journal of Asia-Pacific Studies, 9(2), 49–63.
Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions. Procedia Economics and Finance, 37(16), 262–268.
Tiwari, S., Tripathi, D. M., Srivastava, U., & Yadav, P. K. (2011). Green Marketing - Emerging Dimensions. Journal of Business Excellence, 2(1), 18–23.
Tjarnemo, H., & Sodahl, L. (2015). Swedish food retailers promoting climate smarter food choices-Trapped between visions and reality? Journal of Retailing and Consumer Services, 24(C), 130–139.
Tretyak, O. A., & Sloev, I. (2013). Customer flow: Evaluating the long-term impact of marketing on value creation. Journal of Business and Industrial Marketing, 28(3), 221–228. https://doi.org/10.1108/08858621311302877
Wang, Y., & Tsai, C. (2014). The Relationship Between Brand Image and Purchase Intention: Evidence From Award Winning Mutual Funds. International Journal of Business & Finance Research, 8(2), 27–40.
Wu, S.-I., & Chen, Y.-J. (2014). The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products. International Journal of Marketing Studies, 6(5), 81–101. https://doi.org/10.5539/ijms.v6n5p81
Zdravkovic, S., Magnusson, P., & Stanley, S. M. (2010). Dimensions of fit between a brand and a social cause and their influence on attitudes. International Journal of Research in Marketing, 27(2), 151–160.