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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Networking capability as a moderator of resourced based view, market orientation, information technology, and effectuation on SMEs internationalization Pages 2337-2348 Right click to download the paper Download PDF

Authors: Farika Nikmah, Halid Hasan, Weni Rosdiana, Novie Prasetyaning Marhaeni

DOI: 10.5267/j.uscm.2024.5.033

Keywords: Resourced based view, Market orientation, Information technology, Effectuation, SMEs internationalization

Abstract:
The purpose of this study was to determine the effect of resourced based view, market orientation, implementation of information technology, effectuation and networking capability on the internationalization of Small and Medum Enterprises (SMEs) and the indirect influence between these variables with networking capability as a moderator. The research method uses a quantitative approach. The population and sample in this study are SMEs throughout East Java, Indonesia that have made efforts to internationalize, with data obtained from the Export Center Surabaya office, which is an institution formed by the East Java Provincial Trade Service and the Indonesian Chamber of Commerce. 1346 SMEs were recorded at the Export Center Surabaya office and a sample of 300 SMEs was obtained. The analysis technique used in this study is SEM PLS, which is to determine validity, reliability, and hypothesis testing. The results of the study show that resourced based view, market orientation, information technology implementation, effectuation and networking capability on SMEs internationalization have a positive and significant effect. Networking capability as a moderator can strengthen the influence of resourced based view and market orientation towards the internationalization of SMEs. Meanwhile, in the effectuation and implementation of information technology relationship with SMEs internationalization, networking capability as a moderator is in a weak position, that is it produces a negative coefficient, with a t-statistic value greater than the t-table.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 4 | Views: 724 | Reviews: 0

 
2.

The mediating effect of TQM on the relationship between market orientation and organizational performance Pages 2807-2816 Right click to download the paper Download PDF

Authors: Samar Sabra, Abdel-Aziz Ahmad Sharabati, Wasef Ibrahim Almajali, Bashar Almagharbeh, Mahmoud Allahham, Daher Raddad Alqurashi

DOI: 10.5267/j.uscm.2024.4.021

Keywords: Market orientation, Quality management, Organizational performance, ICT sector, Jordan

Abstract:
The purpose of the present paper was to explore whether total quality management (TQM) mediated the influence of market orientation (MO) on organizational performance (OP). The study was conducted using a quantitative way of investigation with the help of the survey instrument as the primary tool for data collection. Firm ICT managers completed the survey, and the data collected was used to explore the pathways proposed. After having been collected, the data were screened using the SPSS 26 version, and the hypothesized correlations were tested using the same data. The results indicate that both MO and TQM had significant impacts on OP. Such a connection was also impacted by the implementation of TQM. The information and communication technology (ICT) industry is popular among developing countries and is considered as one of the most employers and tools that fasten economic progress. The results provide new insights into the relationships and impacts of MO and TQM on organizational performance to owners/managers, practitioners, and academicians in the ICT sector. The owners and managers can serve as the guidelines to make better decisions in implementing MO with TQM standards to outperform in all aspects and sustain market competition. The owners and managers are advised to develop better strategies to adopt MO and TQM plans into more effective and performance-oriented approaches. This study is the first to do empirical research on the connections between overall quality management, market orientation, and organizational performance in the ICT sector of an Arab developing country.
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Journal: USCM | Year: 2024 | Volume: 12 | Issue: 4 | Views: 1291 | Reviews: 0

 
3.

The effects of strategy and market orientation on the performance of Vietnamese startups Pages 1357-1366 Right click to download the paper Download PDF

Authors: Hoang Van Hai, Nguyen Duc Xuan, Truong Duc Thao, Pham Thi Thu Hien

DOI: 10.5267/j.msl.2020.11.004

Keywords: Strategy, Business strategy, Market orientation, Vietnamese startup enterprise

Abstract:
This study is based on the results of a survey of 518 start-ups in Vietnam during the period of establishment from 2016 to 2018. Data collection lasted from November 2019 to May 2020, interrupted by Covid-19 translation and collected data were processed on SPSS20 and AMOS24 software, model estimation and hypothesis testing using linear structural equations (SEM). The research results show that business strategy and market-oriented factors had positive impacts on the performance of Vietnamese startups. However, no regulatory relationship of business strategy has been found that affects the impact relationship of market orientation with business performance. In addition, the study also found that, in current context, startups pursuing defensive strategies have more success than firms pursuing pioneering strategies and startups in the field. Trade / services are more likely to succeed than in agriculture and industry.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 4 | Views: 1884 | Reviews: 0

 
4.

Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable Pages 1421-1428 Right click to download the paper Download PDF

Authors: Muhartini Salim, Fachri Eka Saputra, Rina Suthia Hayu, Muhammad Rahman Febliansa

DOI: 10.5267/j.msl.2020.10.024

Keywords: Market Orientation, Product Innovation, Competitive Advantage, Marketing Performance

Abstract:
Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and product innovation on marketing performance of Bread and Cake UKMs. 2.The moderating effect of competitive ad-vantage, strengthens or weakens, of market orientation and product innovation on the marketing performance of Bread and Cake UKMs partially. Data were obtained through offline questionnaire distribution to 80 respondents. The respondents were the business owners and employees of Bread and Cake UKMs in Bengkulu, Indonesia. The data analysis used in this research was Structural Equation Model (SEM) which was operated through the Partial Least Square (PLS) program, SmartPLS 3.2.9. The result indicated that market orientation and product innovation partially influenced marketing performance. Competitive advantage partially moderated (strengthens) the effect of market orientation and product innovation on marketing performance. This research contributes to the theoretical development of competitive advantage which moderates the effect of market orientation and product innovation partially on marketing performance. The study also helps to find the strategy to increase the marketing performance of Bread and Cake UKMs in Bengkulu, Indonesia.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 4 | Views: 4236 | Reviews: 0

 
5.

Supply chain agility and market orientation: The best approaches leading to SMEs performance Pages 1065-1074 Right click to download the paper Download PDF

Authors: Jihad Mousa ALfarajat

DOI: 10.5267/j.uscm.2023.4.015

Keywords: Supply Chain Agility, Innovation capabilities, Market Orientation, SMEs

Abstract:
The study aimed to examine the influence of market orientation on SMEs’ performance with the mediating effect of supply chain agility and moderation of innovation capabilities. The data for the study were gathered from the manufacturing SMEs operating in major cities of Jordan. The questionnaire was distributed online to gather the maximum responses from managers of SMEs. The collected data were examined by using Smart Pls. The results highlighted that market orientation not only influences the SMEs’ performance, but it also helps them in developing supply chain agility.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 3 | Views: 1237 | Reviews: 0

 
6.

Authenticity, market orientation, and innovation capability: A multilevel analysis Pages 1333-1342 Right click to download the paper Download PDF

Authors: Uswatun Hasanah, Indrianawati Usman, Tri Siwi Agustina, Muh. Syarif

DOI: 10.5267/j.uscm.2023.3.015

Keywords: Market orientation, Paradox mindset, Authenticity, Motivation, Innovation capability

Abstract:
The purpose of this study is to study the effect of market orientation and authenticity on innovation capability both directly and moderated by paradox mindset, organizational level. We also study the effect of motivation, individual level, on innovation capability both directly and moderated by a paradox mindset. The hypotheses proposed in this study are empirically tested using data from 580 respondents and 180 Batik SME organizations in Indonesia. To analyze the data, multilevel analysis with MPlus software is used. The results show that in a cross-level relationship, artisan motivation had a positive effect on innovation capability, and paradox mindset significantly moderated the relationship between market orientation and innovation capability. In addition, the authors also found a significant effect of authenticity on innovation capability. The study uses multilevel analysis to evaluate the mechanism of influence of artisan motivation (bottom-up) on innovation capability, and the moderating effect of paradox mindset in the Indonesian batik industry.
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 3 | Views: 1163 | Reviews: 0

 
7.

Competitiveness of SMEs: The support of value creation and market orientation Pages 645-656 Right click to download the paper Download PDF

Authors: Pande Putu Buda Prasada, Erie Febrian, Rita Komaladewi, Wa Ode Zusnita

DOI: 10.5267/j.msl.2020.9.002

Keywords: Entrepreneurship, Competitiveness, Value Creation, Distinctive Competencies, Market Orientation

Abstract:
Firms’ competitiveness plays an important role to achieve better performance and entrepreneurship; however, competitiveness needs to be supported by internal resources. The purpose of this paper is to examine the support of value creation, distinctive competencies, and market orientation on competitiveness creation by an entrepreneur. The study is based on the competitiveness phenomenon of SMEs in Jakarta, associated with the performance. So, this experimental research is conducted by a survey among 120 entrepreneur SMEs in Jakarta. The data are collected by questionnaire and data analysis is performed through some statistical tools. For research model, the study examined the result through the research hypothesis test. The result found that value creation correlates with competitiveness creation, market orientation and distinctive competencies which yields competitiveness.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1820 | Reviews: 0

 
8.

Integrating entrepreneurial intensity and adaptive strategic planning in enhancing innovation and business performance in Indonesian SMEs Pages 3941-3948 Right click to download the paper Download PDF

Authors: Sumiati Sumiati

DOI: 10.5267/j.msl.2020.7.016

Keywords: Adaptive strategic planning, Entrepreneurial intensity, Innovation, Market orientation, Business performance

Abstract:
This study aims to investigate the effect of both adaptive strategic planning and entrepreneurial intensity on business performance and to scrutinise the indirect effect of these constructs on performance through both market orientation and innovation, in the setting of Indonesian SMEs. The sample for this study was drawn together using purposive sampling. One hundred and eighty-six entrepreneurs participated in this study. The data was analysed using Partial Least Square. The results of this study show that in order to enhance business performance, practitioners should pay attention to their strategic planning. The more adaptive their strategic planning, the more likely to have higher business performance. Moreover, the entrepreneurial intensity that is held by the entrepreneurs will also enhance their business performance. In addition, innovation also plays an important role in enhancing business performance. Innovation is proven to be a mediating variable between adaptive strategic planning and entrepreneurial intensity related to business performance. This study closes the gaps related to the re-development of the concept of adaptive strategic planning that has not been widely explored in the area of strategic management and entrepreneurship. This study also can be categorised as a comprehensive study that integrates entrepreneurial intensity as one of the internal factors affecting business performance. The study contributes to the theory by showing that innovation is a mediator, mediating the effect of both adaptive strategic planning and entrepreneurial intensity on business performance. From the practical standpoint, this study suggests that adaptive strategic planning formulated by SMEs as well as the owners’ entrepreneurial intensity are the major elements in enhancing business performance. Thus, to have a good business performance, SMEs should focus on their strategy and create an entrepreneurial spirit.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 16 | Views: 1593 | Reviews: 0

 
9.

Exploring the impact of customer orientation over Jordanian banks performance: The mediating role of competitive advantage Pages 3313-3324 Right click to download the paper Download PDF

Authors: Saeed M. Z. A. Tarabieh, Ignacio Gil-Pechuán, Adel Ibrahim A H Al-Haidous, Mohammed Ghassan AL-Obaidi

DOI: 10.5267/j.msl.2020.6.006

Keywords: Market orientation, Customer orientation, Competitor orientation, Competitive advantage, Differentiation, Organizational performance

Abstract:
This paper aims to use a dual-process of direct and indirect use of competitive advantage (CA) for investigation of the contribution of customer orientation (CO) in affecting organizational performance (OP) of Jordanian banks. The current empirical research is based on the survey conducted on 16 banks from Jordan. Structural equation modeling was employed along with confirmatory factor analysis for easy comprehension of correlation among the three latent constructs. The results showed that (OP) experienced a partial reconciliation effect of (CO) in the presence of (CA). The study also established the significant immediate impact on performance of organization because of (CO). Moreover, significant indirect positive effect of (CO) over (OP) was evident in presence of (CA). Theoretical and managerial inferences of the outcomes are explained in the last section.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 14 | Views: 1547 | Reviews: 0

 
10.

The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable Pages 2351-2360 Right click to download the paper Download PDF

Authors: Salim Al Idrus, Abdussakir Abdussakir, Muhammad Djakfar

DOI: 10.5267/j.msl.2020.2.030

Keywords: Entrepreneurial Orientation, Education, Technology Orientation, Market Orientation, Small-and-Medium Enterprises

Abstract:
This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia. Sampling method is simple random sampling with Malhotra technique. After applying it to research population, the obtained sample is 150 Small-and-Medium Enterprises. Data are collected with questionnaire. Responses are analyzed using statistic program of Smart-PLS version 3.2.7. Some empirical findings are obtained: (1) The increase of entrepreneurial orientation and technology orientation is going along with the increase of market orientation; (2) Education strengthens the impact of entrepreneurial orientation on market orientation; and (3) Education can reduce the influence of technology orientation on market orientation.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 10 | Views: 2819 | Reviews: 0

 
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