Social marketing plays essential role on accessing better market share. It normally costs less than other marketing techniques and provides better way for market exposure. In this paper, we present an empirical study to detect important factors influencing social marketing in one of well-known providers of university entrance pre-test. The proposed study designs a questionnaire in Likert scale consists of 16 questions, distributes it among some students who use this kind of services. Cronbach alpha is calculated as 0.926. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.882 and 2219.3, respectively. Based on the results of our survey, we have derived two factors including marketing drivers and feasibility study.

This study focuses on the importance of growth models, growth strategies, role of knowledge management system in the formulation of effective strategy for the enterprises following growth. Choice of an appropriate growth strategy is at the heart of any successful entrepreneurial venture. Selection of a strategy may be effective for one entrepreneur while it is not for other. Choice of Growth Strategy depends on various different factors, organisational context and environment which may vary from enterprise to enterprise. Resource based view is very important consideration for the entrepreneurs on the path of growth. Evaluation of all kind of resources helps them to grow their enterprises successfully. Selection of an appropriate growth strategy allows the entrepreneurs in overcoming growth challenges and avoiding the growth reversals and setbacks.

In this paper, we study the impact of leadership style among middle level managers of Iran Khodro, the biggest Iranian automaker, to promote innovation among regular workers. The proposed study designed a questionnaire and distributed it among middle level managers of this auto-maker. The study uses t-student test to examine the relationship between leadership behavior components and innovation and Freedman test is employed to rank the effects. The results of t-student values indicate that all leadership behavior of middle level have positive influence on innovation and Freedman test implied that stimulating knowledge diffusion was number one priority followed by intellectual stimulation and innovative role-modeling. We have also performed multi-regression analysis and the results have indicated that there were some positive relationship between leadership components and innovation.

This paper presents an empirical investigation to find important factors influencing multi-dimensional organizational culture. The proposed study designs a questionnaire in Likert scale consists of 21 questions, distributes it among 300 people who worked for different business units and collects 283 filled ones. Cronbach alpha is calculated as 0.799. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.821 and 1395.74, respectively. The study has implemented principal component analysis and the results have indicated that there were four factors influencing organizational culture including, diversity in culture, connection based culture, integrated culture and structure of culture. In terms of diversity in culture, sensitivity to quality data and cultural flexibility are the most influential sub-factors while connection based marketing and relational satisfaction are two important sub-factors associated with diversity in culture. The study discusses other issues.

Undoubtedly, human capital is the main source of knowledge generation, which leads to a competitive advantage and sustainability of organizations. When managers pay more attention to such capital, they will be able to lead their organization, more effectively. In such route, the managers should look for their employees’ opinions on policies/plans of the organization and learn how to run the organization and organizational challenges. They should use their employees’ knowledge to improve the quality of decisions, they should encourage them to share their ideas and protect them from organizational silence. Thus, human capitals will be obviously considered as strategic capitals of an organization. Concerning the importance of organizational sound, the status of organizational silence is studied in 13 selected organizations in Qom Province – as one the biggest Iranian provinces. The findings indicate that organizational silence in Qom selected organizations is not in an ideal status and the current level should be mitigated. Likewise, findings show that there is no significant difference between organizational silence in Qom selected organizations in terms of demographic variables.

This paper presents an empirical investigation to find important criteria for performance measurement based on two methods of balanced score card (BSC) as well as European Foundation of Quality Management (EFQM) methods. In order to determine the mission, vision, strategy and values we first review different documents including International Federation of football documentations, AFC and Football Federation of the Islamic Republic of Iran and Charter Club. Next, we determine the necessary criteria for performance measurement using interview with decision makers, design a questionnaire and distribute it among 57 players and coaching staff as well as experts, veterans and supporters club. Next, we study the results using t-student test and analyze them. The results are categorized in terms of four criteria of BSC method including internal processes, learning and growth, costumer and financial. In addition, key performance results based on the Excellence Model are classified according to nine areas of leadership, strategy, human resources, partnerships and resources, processes, customer results, human resource results and society.

Product positioning plays an important role on business development especially in food industry. In this paper, we perform an exploration study to find important factors influencing product positioning in Iranian food industry. The study designs a questionnaire in Likert scale and distributes it among 260 randomly selected people from food industry. Cronbach alpha has been calculated as 0.86 in preliminary stage and final 0.697 in final stage, which are statistically acceptable. The study uses factor analysis to find important factors and detects six important factors including marketing organization, market analysis, past perception strategy, product presentation, brand loyalty and dynamic organizational structure.

Management information system (MIS) plays an important role on sharing necessary information within organization. In this paper, we study to find out important factors influencing the implementation of MIS in banking industry. The study designs a questionnaire in Likert scale and distributes it among 253 randomly selected people. Cronbach alpha has been calculated as 0.82, which is within an acceptable limit. The study uses factor analysis to find important factors and detects six important factors including fear of technology, organizational instability, informal groups, cultural factors, organizational development and understanding that change is always good.

During the past few years, organizational commitment has been a major concern in different
types of business activities including banking industry. In this paper, we present an empirical
investigation to study the relationship between social entrepreneurship and organizational
commitment. The proposed study of this paper adapts a standard questionnaire developed by
Meyer and Allen [Meyer, J. P., & Allen, N. J. (1991). A three-component conceptualization of
organizational commitment. Human resource management review, 1(1), 61-89]. Cronbach
alpha has been calculated for affective commitment, employee engagement and normative
commitment as 0.77, 0.79 and 0.61, respectively. The results of survey indicate that affective
commitment, employee engagement and normative commitment have positively influenced
organizational commitment, significantly. In addition, Freedman test has indicated that
normative commitment is number one priority with mean rank of 2.85 followed by affective
commitment with mean rank of 2.47 and employee engagement with the mean rank of 2.26.

During the past few years, there has been a growing trend on luxury good consumption among Iranian consumers. Many rich people change their mobile devices, purchase new expensive cars, etc. This paper investigates the effects of three factors including consumer perceived value, sensitivity to social norms and need for uniqueness on consumer’s intention to purchase luxury products based on the theory of planned behavior. The proposed study uses clustering technique and randomly chooses a sample of 250 rich people and distributes a questionnaire among them. The study uses structural equation modeling and the implementation of the proposed model has been executed using LISREL software package. The results indicate the all three factors, consumer perceived value, sensitivity to social norms and need for uniqueness, influence consumer intention to buy luxury goods. In addition, consumer knowledge is a mediator factor between need for uniqueness and purchase intention.