How to cite this paper
Azad, N., Abbasi, N & Zarifi, S. (2013). A study to determine influential factors on product positioning.Management Science Letters , 3(8), 2229-2234.
Refrences
Azad, N., & Hassanabadi, M. (2013). An empirical investigation on factors influencing on brand
loyalty. Management Science Letters, 3(7), 2113-2118.
Azad, N., & Mohammadi, M.(2013). An empirical survey on factors influencing on packaging dairy
products. Management Science Letters, 3(7), 1901-1906.
Chowdhury, N., & Kabir, E. R. (2012). Study on the factors ruling pharmaceutical product
management in Bangladesh. Journal of Medical Marketing: Device, Diagnostic and
Pharmaceutical Marketing, 12(3), 159-164.
Iannario, M., Manisera, M., Piccolo, D., & Zuccolotto, P. (2012). Sensory analysis in the food
industry as a tool for marketing decisions. Advances in Data Analysis and Classification, 6(4),
303-321.
Kalafatis, S. P., Tsogas, M. H., & Blankson, C. (2000). Positioning strategies in business
markets. Journal of Business & Industrial Marketing, 15(6), 416-437.
Luo, X. G., Kwong, C. K., Tang, J. F., & Tu, Y. L. (2012). Optimal product positioning with
consideration of negative utility effect on consumer choice rule. Decision Support Systems, 54(1),
402-413.
Poulos, C., Yang, J. C., Patil, S. R., Pattanayak, S., Wood, S., Goodyear, L., & Gonzalez, J. M.
(2012). Consumer preferences for household water treatment products in Andhra Pradesh,
India. Social Science & Medicine, 75(4), 738-746.
Xue, D., Zhou, P., Bundorf, M. K., Huang, J. X., & Le Chang, J. (2013). The association of strategic
group and organizational culture with hospital performance in China. Health Care Management
Review, 38(3), 258-270.
loyalty. Management Science Letters, 3(7), 2113-2118.
Azad, N., & Mohammadi, M.(2013). An empirical survey on factors influencing on packaging dairy
products. Management Science Letters, 3(7), 1901-1906.
Chowdhury, N., & Kabir, E. R. (2012). Study on the factors ruling pharmaceutical product
management in Bangladesh. Journal of Medical Marketing: Device, Diagnostic and
Pharmaceutical Marketing, 12(3), 159-164.
Iannario, M., Manisera, M., Piccolo, D., & Zuccolotto, P. (2012). Sensory analysis in the food
industry as a tool for marketing decisions. Advances in Data Analysis and Classification, 6(4),
303-321.
Kalafatis, S. P., Tsogas, M. H., & Blankson, C. (2000). Positioning strategies in business
markets. Journal of Business & Industrial Marketing, 15(6), 416-437.
Luo, X. G., Kwong, C. K., Tang, J. F., & Tu, Y. L. (2012). Optimal product positioning with
consideration of negative utility effect on consumer choice rule. Decision Support Systems, 54(1),
402-413.
Poulos, C., Yang, J. C., Patil, S. R., Pattanayak, S., Wood, S., Goodyear, L., & Gonzalez, J. M.
(2012). Consumer preferences for household water treatment products in Andhra Pradesh,
India. Social Science & Medicine, 75(4), 738-746.
Xue, D., Zhou, P., Bundorf, M. K., Huang, J. X., & Le Chang, J. (2013). The association of strategic
group and organizational culture with hospital performance in China. Health Care Management
Review, 38(3), 258-270.