Product positioning plays an important role on business development especially in food industry. In this paper, we perform an exploration study to find important factors influencing product positioning in Iranian food industry. The study designs a questionnaire in Likert scale and distributes it among 260 randomly selected people from food industry. Cronbach alpha has been calculated as 0.86 in preliminary stage and final 0.697 in final stage, which are statistically acceptable. The study uses factor analysis to find important factors and detects six important factors including marketing organization, market analysis, past perception strategy, product presentation, brand loyalty and dynamic organizational structure.

During the past few years, there has been increasing interest in making online transaction. As people become more interested in using internet for their daily business activities such as regular communications, financial transactions, etc., there will be more concerns on security of available data. In fact, data security is the primary concern in today’s online activities. This paper performs an empirical investigation to find important factors influencing data security in Municipality is city of Tehran, Iran. The survey uses factor analysis to find important factors using a questionnaire consist of 29 variables, which were reduced to 22 questions after considering skewness statistics. Cronbach alpha is calculated as 0.86, which validates the questionnaire. The survey detects six factors influencing feasibility study, organizational learning, management strategy, enterprise resource management, process approach and the acceptance.