Green awareness is worth researching to determine the customer consumption pattern of environment-friendly products. Several research models are showing the importance of green awareness of customer behavior. This paper studies the role of information in marketing decisions related to customer green awareness. Based on the phenomenon of green awareness, this research work aims to study the role of customer green awareness built through eco-label, environmental knowledge, and perceived quality. This experimental research is conducted on 200 supermarket customers who had experience with green products. The data is collected through a questionnaire and analyzed using the Structural Equation Model approach. SmartPLS is conducted to test the research hypotheses. The findings show that there was a relationship between the eco-label credibility of environment-friendly products on the customers' increased environmental knowledge and perceived quality of the products. Besides, both environmental knowledge and perceived quality are identified to play an essential role in controlling green awareness. Eco-label in product attributes is found to be capable of changing the positive side of green awareness. These findings describe a model in developing green awareness through environmental knowledge and perceived quality with the support of environment-friendly product eco-label. The model also can predict customer green awareness and support the green marketing strategy. Therefore, further research works on green customer behavior are welcome, as green customer behavior must impact on the implementation of green marketing strategies. Also, we may predict the customer behavior of environment-friendly products, and implement better business strategies.

The purpose of this study is to investigate the compulsive buying behavior among Malaysian youths. Specifically, this study aims to examine the indirect effects of money attitude on compulsive buying through materialism. The intercept method was used where respondents were systematically selected based on every fifth student who entered the university library. A structured close-ended self-administered questionnaire was used to collect primary data. Structural equation modelling using SMART PLS 3.0 was employed in this study to analyze the indirect effects of money attitude on compulsive buying through the mediation of materialism. The results indicated that power prestige and anxiety dimensions of money attitude had significant effects on compulsive buying via materialism. Although understanding money attitude, materialism and compulsive buying may help marketers gain greater market share, ethical and socially responsible marketing strategies must also be taken into account. In addition, parents and higher learning institutions need to take initiatives to prevent the forming of maladaptive behaviors among youths. Implications and suggestions for future research are also discussed.

This study addresses the illegitimate task-related stressor that establishes a threat to the employees’ self-image. The objective of this study is to provide a clear picture on how illegitimate tasks impact on employees’ mind who work in micro informal enterprises. No single study examined this relationship among employees of informal enterprises. An active employee of micro informal enterprises (MIE’s) within Lahore city is the unit of analysis of this study. The questionnaire of the study was sent to 500 employees of informal enterprises. Participants were 425 full-time employees in informal enterprises at various position levels, representing an 85 percent response rate. SPSS 21 and AMOS 16 statistical packages were used to analyze the collected data. Normality of variables was checked with the help of Skewness and Kurtosis scores. To test the hypotheses of this study, structural equation modeling (SEM) was implemented. The analysis comprises confirmatory factor analysis (CFA) and structural equation modeling (SEM). The findings of this study show that illegitimate tasks also boost the stress level of employees who work in informal entrepreneurship. Consequently, owners and managers of MIE should organize and design such training programs that increase the level of understanding about assigned tasks.

The purpose of this study is to examine the relationship amongst innovation, strategic agility and firms’ resilience in Nigerian tertiary institutions. A descriptive research design was em-ployed with a sample size of 492 top management respondents from selected tertiary institu-tions, using SPSS and structural equation modeling (SEM) for analysis and hypotheses test-ing. The authors found that innovation and strategic agility predict a firms’ resilience in ter-tiary institutions in Nigeria. This paper complements the limited literatures on education at post-secondary level by providing a model and empirical indications on innovation being a mechanism underlying resilience capability among tertiary institutions in Nigeria.

The aim of this research is to analyze the relationship between the managerial-operational capability of digital business strategy and innovation performance on the setting of entrepreneurial small and medium enterprises (SMEs). This article is valuable to extend the comprehension and knowledge of SME’s entrepreneurship to obtain innovation performance through digital business strategies and these efforts are encouraged by effectuation decision-making logic. This survey targets the manufacturing of small and medium-scale food and beverage SMEs in Indonesia. A total of 52 SME entrepreneurs were selected as the respondent in this research. The data obtained from the collecting of the online questionnaires were analyzed using Moderating Regression Analysis with SPSS for data analysis. The successful entrepreneurial SMEs enhance their innovation performance by improving managerial-operational capability. Effectuation decision-making logic contributes more to strengthening the relationship between managerial capability with innovation performance than operational capability with innovation performance.

The main purpose of this research is to investigate the mediating role of job stress in the relationship between organizational change and job satisfaction in telecommunication companies in Jordan. The research population is employees working at three communication companies in Jordan; as a convenience sample of 422 was chosen randomly. Descriptive analysis was used to provide general information on the employees of telecommunication companies. Furthermore, validity and reliability tests were used, and regression analysis was applied for the possibility of hypotheses rejection. The findings indicate a significant positive relationship between organizational change and job satisfaction, as well as a significant positive relationship between organizational change and job stress. Additionally, the results indicate a significant negative relationship between job stress and job satisfaction. The findings also revealed a partial mediating effect of job stress on the relationship between organizational change and job satisfaction. According to the findings of this research, to increase employees’ job satisfaction, their level of job stress during organization change operations in telecommunication companies must be decreased. For future research, the present study recommends the investigation of the impact of organizational change on job satisfaction, along with the mediating role of job stress, using different dimensions and sectors.