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Growing Science » Authors » Oluwaseun Niyi Anifowose

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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

E-quality services: A paradigm shift for consumer satisfaction and e-loyalty; Evidence from postgraduate students in Nigeria Pages 849-860 Right click to download the paper Download PDF

Authors: Banji Rildwan Olaleye, Olufemi Patrick Adeyeye, Alani Olusegun Efuntade, Bamidele Samuel Arije, Oluwaseun Niyi Anifowose

DOI: 10.5267/j.msl.2020.10.015

Keywords: Consumer satisfaction, Electronic commerce, E-service quality, E-loyalty, Postgraduate students, Trust

Abstract:
The purpose of the study is to analyze the impact of e-quality services on consumer satisfaction and loyalty in Nigeria. A cross-sectional research design was adopted using a well-structured questionnaire to elicit information for 408 postgraduate students currently studying in Nigerian universities. The research instrument was validated, while data collected were analyzed using the Statistical Package for the Social Science (SPSS) and Structural Equation Modeling (SEM) for hypotheses testing. The result revealed a statistically significant positive relationship among consumer satisfaction, loyalty, e-service quality and their dimensions while the findings established trust and satisfaction as prominent mediators for online purchases. This research contributes to the study of online shopping and e-loyalty by developing a model on the construct within the e-commerce context and suggesting possible factors that may influence quality service decisions.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 3 | Views: 2879 | Reviews: 0

 
2.

The role of innovation and strategic agility on firms’ resilience: A case study of tertiary institutions in Nigeria Pages 297-304 Right click to download the paper Download PDF

Authors: Banji Rildwan Olaleye, Oluwaseun Niyi Anifowose, Alani Olusegun Efuntade, Bamidele Samuel Arije

DOI: 10.5267/j.msl.2020.8.003

Keywords: Managerial Capability, Operational Capability, Effectuation, Innovation performance

Abstract:
The purpose of this study is to examine the relationship amongst innovation, strategic agility and firms’ resilience in Nigerian tertiary institutions. A descriptive research design was em-ployed with a sample size of 492 top management respondents from selected tertiary institu-tions, using SPSS and structural equation modeling (SEM) for analysis and hypotheses test-ing. The authors found that innovation and strategic agility predict a firms’ resilience in ter-tiary institutions in Nigeria. This paper complements the limited literatures on education at post-secondary level by providing a model and empirical indications on innovation being a mechanism underlying resilience capability among tertiary institutions in Nigeria.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 1 | Views: 3260 | Reviews: 0

 

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