Materialism has emerged as a growing global drift in the past decade. This study highlights the influence of materialism on consumers' attitudes and actions regarding the purchase of environmentally sustainable products (ESPs) in a country such as Pakistan, which environmental orientations are in the developing stage. Materialistic perspectives can hinder the formation of positive attitudes towards environmentally sustainable products, especially when consumers engage in product comparisons. To evaluate the effects of materialism and product comparisons on purchasing intentions and behaviors, a survey was conducted among university students. The results revealed that consumers tend to avoid purchasing experience goods primarily because these items require a higher degree of involvement and risk assessment due to their intangible and experiential nature. This avoidance is particularly pronounced when the subjective norms and attitudes toward these goods are influenced by materialistic values, which often prioritize tangible, ownership-oriented products.

The purpose of this study is to investigate the compulsive buying behavior among Malaysian youths. Specifically, this study aims to examine the indirect effects of money attitude on compulsive buying through materialism. The intercept method was used where respondents were systematically selected based on every fifth student who entered the university library. A structured close-ended self-administered questionnaire was used to collect primary data. Structural equation modelling using SMART PLS 3.0 was employed in this study to analyze the indirect effects of money attitude on compulsive buying through the mediation of materialism. The results indicated that power prestige and anxiety dimensions of money attitude had significant effects on compulsive buying via materialism. Although understanding money attitude, materialism and compulsive buying may help marketers gain greater market share, ethical and socially responsible marketing strategies must also be taken into account. In addition, parents and higher learning institutions need to take initiatives to prevent the forming of maladaptive behaviors among youths. Implications and suggestions for future research are also discussed.

Most counterfeit studies engage consumers’ intention to purchase without considering their past experiences. Understanding consumers who have experienced in counterfeit product situations and how this has influenced their actual perceptions, attitudes and behavior on this is-sue is important to understand. Therefore, this study aims to understand the repurchase behavior of experienced consumers in regards to counterfeit products and their demographics, past purchases, materialism, economic and social factors. In addition, this study also investigates the mediating effect of attitude on the relationship between the factors and the repur-chase behavior. The participants are among 200 working adults who have purchased counterfeit products in a six-month period. Multiple regression analysis indicates that gender (female), past purchasing behavior, materialism and social factors had positive relationships with repurchase behavior. Remarkably, the economic factor is found to be significant. However, it has a negative relationship with repurchase behavior indicating that experienced consumers in counterfeit products purchase fake goods to minimize the economic effect. Hierarchical regression analysis indicates the mediating effect of attitude on the relationship between past purchase and materialism on repurchase behavior. The outcome of this study can also be used as a reference and knowledge base for scholars and marketers in understanding the attitude of consumers and their repurchase intention of counterfeit products.

This study examines the impact of psychological characteristics, materialism, unity, uniqueness, hedonism, and perfectionism, and demographic characteristics including gender, age and income as well as the costing behavior (price) on the views towards the luxury restaurant. The results show that perfectionism and uniqueness had a direct impact on the consumer's views towards luxury restaurant. On the other hand, the demographic characteristics such as age, income and education had a positive relationship with the consumer's views towards the luxury restaurant. Finally, a new hypothesis as the relationship between price and service quality and customer atti-tudes was examined in this study and it was concluded that there was a significant positive rela-tionship between price and customer’s views. The results of the research data also confirmed the relationship between price and service quality.

Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long-term helps sales improvement. This study has taken place in city of Tehran, Iran in order to assess the social purchase behavior of consumers and drivers in the field of fashion garments. Data analysis was performed using partial least squares. Research findings indicate a significant positive relationship between obsessed with fashion garments and the five dimensions of social shopping behavior. On the other hand, there is a positive and meaningful relationship between materialism and the need for uniqueness by consumers’ involvement toward fashion apparel.