This study aims to investigate the effect of both adaptive strategic planning and entrepreneurial intensity on business performance and to scrutinise the indirect effect of these constructs on performance through both market orientation and innovation, in the setting of Indonesian SMEs. The sample for this study was drawn together using purposive sampling. One hundred and eighty-six entrepreneurs participated in this study. The data was analysed using Partial Least Square. The results of this study show that in order to enhance business performance, practitioners should pay attention to their strategic planning. The more adaptive their strategic planning, the more likely to have higher business performance. Moreover, the entrepreneurial intensity that is held by the entrepreneurs will also enhance their business performance. In addition, innovation also plays an important role in enhancing business performance. Innovation is proven to be a mediating variable between adaptive strategic planning and entrepreneurial intensity related to business performance. This study closes the gaps related to the re-development of the concept of adaptive strategic planning that has not been widely explored in the area of strategic management and entrepreneurship. This study also can be categorised as a comprehensive study that integrates entrepreneurial intensity as one of the internal factors affecting business performance. The study contributes to the theory by showing that innovation is a mediator, mediating the effect of both adaptive strategic planning and entrepreneurial intensity on business performance. From the practical standpoint, this study suggests that adaptive strategic planning formulated by SMEs as well as the owners’ entrepreneurial intensity are the major elements in enhancing business performance. Thus, to have a good business performance, SMEs should focus on their strategy and create an entrepreneurial spirit.

Manufacturing flexibility is critical for businesses in adapting to the unstable conditions cre-ated by environmental influences such as consumer demand complexities, raw material disruptions, and industrial policy changes. In order to analyze the way of improving manufacturing flexibility, this study suggests that strategic supplier integration (SSI) and strategic customer integration (SCI) lead to the flexibilities in production process, resulting in high financial performance. This research measures the analysis of structural equation modelling based on empirical data obtained from 139 manufacturers in Indonesia. The study aims to shed light into how manufacturing flexibility mediates the impact of strategic external integration on financial performance within the bottled drinking industry in Indonesia. The study reveals that both SSI and SCI had a major impact on financial performance, while they indirectly increase the financial performance through manufacturing flexibility.

The purpose of this study is to analyze and explain the effects of cause-related marketing (CRM) campaigns on repurchase intentions in Surabaya, Indonesia, through the mediation of brand awareness, consumer attitudes and corporate image. The study design used a survey and data collection through questionnaires. The unit of analysis includes consumers who bought Aqua mineral water and know of the Aqua campaigns CRM program buy 1 for 10 who live in the city of Surabaya. The research hypothesis was tested using variance-based Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results show that the CRM Campaigns directly had no significant effect on repurchase intentions. Interestingly, the effect of CRM Campaigns on repurchase intentions mediated by brand awareness, consumer attitudes and company image can significantly influence consumer repurchase intentions.