How to cite this paper
Surianto, M., Setiawan, M., Sumiati, S & Sudjatno, S. (2020). Cause-related marketing campaigns and repurchase intentions: The mediating role of brand awareness, consumer attitude and corporate image.Management Science Letters , 10(14), 3235-3242.
Refrences
Adkins, S. (2004). Cause-Related Marketing: Who Cares Wins. Boston: Butterworth-Heinemann Oxford.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitude and Predicting Social Behaviour. Prentice Hall Inc, New Jersey
Assael, H. (2001). Consumers Behavior and Marketing Action. Kent Publishing Company, Boston Massachusset.
Bajdor, P., & Brzeziński, S. (2013). Cause related marketing as one of the sustainable marketing’s dimensions: the essence and practical examples. Polish Journal of Management Studies, 7, 90-101
Chang, C. T., & Chu, X. Y. M. (2020). The give and take of cause-related marketing: purchasing cause-related products licens-es consumer indulgence. Journal of the Academy of Marketing Science, 48(2), 203-221.
Chattananon, A., Lawley, M., Supparerkchaisakul, N., & Leelayouthayothin, L. (2008). Impacts of a Thai cause‐related mar-keting program on corporate image. International Journal of Emerging Markets, 3(4):348-363
Chéron, E., Kohlbacher, F., & Kusuma, K. (2012). The effects of brand‐cause fit and campaign duration on consumer percep-tion of cause‐related marketing in Japan. Journal of Consumer Marketing, 29(5), 357 - 368
Cui, Y., Trent, E. S., Sullivan, P. M., & Matiru, G. N. (2003). Cause‐related marketing: how generation Y re-sponds. International Journal of Retail & Distribution Management, 31(6), 310-320.
Das, N., Guha, A., Biswas, A., & Krishnan, B. (2016). How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: Evidence of the cue congruency effect. Marketing Letters, 27(2), 295-308.
Farache, F., Perks, K. J., Wanderley, L. S. O., & Sousa Filho, J. M. D. (2008). Cause related marketing: consumers' percep-tions and benefits for profit and non-profits organisations. BAR-Brazilian Administration Review, 5(3), 210-224.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. A. (1998). The effect of store name, brand name and price discounts on con-sumers' evaluations and purchase intentions. Journal of retailing, 74(3), 331.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention. European Journal of Mar-keting, 37(11/12), 1762-1800
Hou, J., Du, L., & Li, J. (2008). Cause's attributes influencing consumer's purchasing intention: Empirical evidence from Chi-na. Asia Pacific Journal of Marketing and Logistics, 20(4), 363-380.
Hoyer, W. D., & Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17(2), 141-148.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing management 14/e. Pearson.
Kotler, P., & Lee, N. (2005). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley & Sons.
Liu, G., & Ko, W. W. (2011). An analysis of cause-related marketing implementation strategies through social alliance: Part-nership conditions and strategic objectives. Journal of Business Ethics, 100(2), 253-281.
Lucke, S., & Heinze, J. (2015). The role of choice in cause-related marketing–investigating the underlying mechanisms of cause and product involvement. Procedia-Social and Behavioral Sciences, 213, 647-653.
Moslehpour, M., Wong, W. K., Van Pham, K., & Aulia, C. K. (2017). Repurchase intention of Korean beauty products among Taiwanese consumers. Asia Pacific Journal of Marketing and Logistics, 29(3), 569-588.
Nejati, M. (2014). Successful cause-related marketing. Strategic Direction, 30(8), 35-37.
Ndubisi, N. O., Lee, C. H., & Eze, U. C. (2011). Analyzing key determinants of online repurchase intentions. Asia Pacific Journal of Marketing and Logistics.
Pratono, A. H., & Tjahjono, G. (2017). How does materialistic attitude influence the impact of corporate brand on the custom-ers’ intention to donate to corporates’ charity?. Humanomics, 33(4), .484-498.
Peter, J.P., & Olson, J.C. (1999). Consumer Behavior. Erlangga. Jakarta
Rashid, A. A., Hamidizade, A., Esfidani, M. R., & Matin, H. Z. (2016). The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational ser-vices). International Journal of Business Forecasting and Marketing Intelligence, 2(3), 233-247.
Schiffman, L.G., & Kanuk, L. L. (2007). Consumer Behaviour. Pearson International Edition; Prentice Hall; New Jersey.
Sekaran, U., & Bougie, R. (2013). Research Methods for Business. John Wiley & Son Ltd United Kingdom.
Shabbir, S., Kaufmann, H. R., Ahmad, I., & Qureshi, I. M. (2010). Cause related marketing campaigns and consumer pur-chase intentions: The mediating role of brand awareness and corporate image. African Journal of Business Manage-ment, 4(6), 1229.
Oktoria, S. (2005). Modeling and testing the effects of cause related marketing, corporate reputation, and Brand image on buyer attitude and purchase intention. Simposium Riset Ekonomi II, Surabaya, 23-24.
Sihombing, S.O. (2008). Developing Model of The Impact of Cause- Related Marketing on Purchase Intention. International Seminar Optimizing Business Research and Information Technology for Leveraging Corporate Sustainability”Jakarta.
e Silva, S. C., Duarte, P., Machado, J. C., & Martins, C. (2019). Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust. International Review on Public and Nonprofit Marketing, 1-23.
Till, B. D., & Nowak, L. I. (2000). Toward effective use of cause‐related marketing alliances. Journal of Product & Brand Management, 9(7), 472-484
Vanhamme, J., Lindgreen, A., Reast, J., & Van Popering, N. (2012). To do well by doing good: Improving corporate image through cause-related marketing. Journal of Business Ethics, 109(3), 259-274.
Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philan-thropy. Journal of marketing, 52(3), 58-74.
Walsh, G., Shiu, E., & Hassan, L. M. (2012). Investigating the drivers of consumer intention to buy manufacturer brands. Journal of Product & Brand Management, 21(5), 328-340.
Westberg, K. (2004). The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A com-parison with sponsorship and sales promotion. Australia: Griffith University.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitude and Predicting Social Behaviour. Prentice Hall Inc, New Jersey
Assael, H. (2001). Consumers Behavior and Marketing Action. Kent Publishing Company, Boston Massachusset.
Bajdor, P., & Brzeziński, S. (2013). Cause related marketing as one of the sustainable marketing’s dimensions: the essence and practical examples. Polish Journal of Management Studies, 7, 90-101
Chang, C. T., & Chu, X. Y. M. (2020). The give and take of cause-related marketing: purchasing cause-related products licens-es consumer indulgence. Journal of the Academy of Marketing Science, 48(2), 203-221.
Chattananon, A., Lawley, M., Supparerkchaisakul, N., & Leelayouthayothin, L. (2008). Impacts of a Thai cause‐related mar-keting program on corporate image. International Journal of Emerging Markets, 3(4):348-363
Chéron, E., Kohlbacher, F., & Kusuma, K. (2012). The effects of brand‐cause fit and campaign duration on consumer percep-tion of cause‐related marketing in Japan. Journal of Consumer Marketing, 29(5), 357 - 368
Cui, Y., Trent, E. S., Sullivan, P. M., & Matiru, G. N. (2003). Cause‐related marketing: how generation Y re-sponds. International Journal of Retail & Distribution Management, 31(6), 310-320.
Das, N., Guha, A., Biswas, A., & Krishnan, B. (2016). How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: Evidence of the cue congruency effect. Marketing Letters, 27(2), 295-308.
Farache, F., Perks, K. J., Wanderley, L. S. O., & Sousa Filho, J. M. D. (2008). Cause related marketing: consumers' percep-tions and benefits for profit and non-profits organisations. BAR-Brazilian Administration Review, 5(3), 210-224.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. A. (1998). The effect of store name, brand name and price discounts on con-sumers' evaluations and purchase intentions. Journal of retailing, 74(3), 331.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention. European Journal of Mar-keting, 37(11/12), 1762-1800
Hou, J., Du, L., & Li, J. (2008). Cause's attributes influencing consumer's purchasing intention: Empirical evidence from Chi-na. Asia Pacific Journal of Marketing and Logistics, 20(4), 363-380.
Hoyer, W. D., & Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17(2), 141-148.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing management 14/e. Pearson.
Kotler, P., & Lee, N. (2005). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley & Sons.
Liu, G., & Ko, W. W. (2011). An analysis of cause-related marketing implementation strategies through social alliance: Part-nership conditions and strategic objectives. Journal of Business Ethics, 100(2), 253-281.
Lucke, S., & Heinze, J. (2015). The role of choice in cause-related marketing–investigating the underlying mechanisms of cause and product involvement. Procedia-Social and Behavioral Sciences, 213, 647-653.
Moslehpour, M., Wong, W. K., Van Pham, K., & Aulia, C. K. (2017). Repurchase intention of Korean beauty products among Taiwanese consumers. Asia Pacific Journal of Marketing and Logistics, 29(3), 569-588.
Nejati, M. (2014). Successful cause-related marketing. Strategic Direction, 30(8), 35-37.
Ndubisi, N. O., Lee, C. H., & Eze, U. C. (2011). Analyzing key determinants of online repurchase intentions. Asia Pacific Journal of Marketing and Logistics.
Pratono, A. H., & Tjahjono, G. (2017). How does materialistic attitude influence the impact of corporate brand on the custom-ers’ intention to donate to corporates’ charity?. Humanomics, 33(4), .484-498.
Peter, J.P., & Olson, J.C. (1999). Consumer Behavior. Erlangga. Jakarta
Rashid, A. A., Hamidizade, A., Esfidani, M. R., & Matin, H. Z. (2016). The effect of cause-related marketing on the consumer purchase intention: focusing on the meditating variables (studied on clients of Ghalamchi educational ser-vices). International Journal of Business Forecasting and Marketing Intelligence, 2(3), 233-247.
Schiffman, L.G., & Kanuk, L. L. (2007). Consumer Behaviour. Pearson International Edition; Prentice Hall; New Jersey.
Sekaran, U., & Bougie, R. (2013). Research Methods for Business. John Wiley & Son Ltd United Kingdom.
Shabbir, S., Kaufmann, H. R., Ahmad, I., & Qureshi, I. M. (2010). Cause related marketing campaigns and consumer pur-chase intentions: The mediating role of brand awareness and corporate image. African Journal of Business Manage-ment, 4(6), 1229.
Oktoria, S. (2005). Modeling and testing the effects of cause related marketing, corporate reputation, and Brand image on buyer attitude and purchase intention. Simposium Riset Ekonomi II, Surabaya, 23-24.
Sihombing, S.O. (2008). Developing Model of The Impact of Cause- Related Marketing on Purchase Intention. International Seminar Optimizing Business Research and Information Technology for Leveraging Corporate Sustainability”Jakarta.
e Silva, S. C., Duarte, P., Machado, J. C., & Martins, C. (2019). Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust. International Review on Public and Nonprofit Marketing, 1-23.
Till, B. D., & Nowak, L. I. (2000). Toward effective use of cause‐related marketing alliances. Journal of Product & Brand Management, 9(7), 472-484
Vanhamme, J., Lindgreen, A., Reast, J., & Van Popering, N. (2012). To do well by doing good: Improving corporate image through cause-related marketing. Journal of Business Ethics, 109(3), 259-274.
Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philan-thropy. Journal of marketing, 52(3), 58-74.
Walsh, G., Shiu, E., & Hassan, L. M. (2012). Investigating the drivers of consumer intention to buy manufacturer brands. Journal of Product & Brand Management, 21(5), 328-340.
Westberg, K. (2004). The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A com-parison with sponsorship and sales promotion. Australia: Griffith University.