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How to cite this paper
APA: Freihat, S. (2020). The effect of marketing ambidexterity on improvement of marketing performance in telecommunication companies in Jordan. Management Science Letters, 10(14), 3207-3216.
Chicago/Turabian: Freihat, S. 2020. "The effect of marketing ambidexterity on improvement of marketing performance in telecommunication companies in Jordan." Management Science Letters 10, no. 14 (2020): 3207-3216.
AMA: Freihat, S. The effect of marketing ambidexterity on improvement of marketing performance in telecommunication companies in Jordan. Management Science Letters. 2020;10(14):3207-3216.
References
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Al-Taweel, A. A., & Al-Abbadi., A. W. (2013). Supply Chain Management and Operations Strategy Dimensions and Mar-keting Performance, Dar Hamid for Publishing and Distribution, 1st ed., Amman, Jordan.
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Chang, Y. C., Yang, P. Y., & Chen, M. H. (2009). The determinants of academic research commercial performance: To-wards an organizational ambidexterity perspective. Research Policy, 38(6), 936-946.
Chen, J. X., & Ling, Y. (2010). CEO golden‐mean thinking, ambidextrous orientation and organizational performance in Chinese context. Nankai Business Review International,1(4), 460-479.
Faisal, G., & Naji, A.M. (2011). Marketing knowledge and its role in reinforcement of marketing performance: A field study of a sample of industrial organizations in Salahuddin Province. Journal of Kirkuk University for Administrative and Economic Sciences,1(2), Iraq.
Hamouda, M., & Saadou, A. (2014). The relationship between adopting the concept of green marketing and marketing per-formance: a field study on industrial companies in the governorates of Gaza. Unpublished Master Thesis, Al-Azhar University, Gaza, Palestine.
Hai, H., Tan, K., & Yuen, Y. (2018). Factors influencing business of mobile telecommunication service providers in Vi-etnam. Management Science Letters, 8(5), 393-404.
Jatheer, S.H., & Al-Qaisi, B.J. (2013). The role of dynamic balance in marketing performance: An exploratory study of a number of Iraqi private Banks, Journal of Economic and Administrative Sciences, No.73, Iraq.
Judge, W. Q., & Blocker, C. P. (2008) Organizational capacity for change and Strategic Ambidexterity Flying the plane while rewiring it. European Journal of Marketing,42(9/10).
Looy, B.V., Martens, T., & Bouwen, R. (2005). Exploring requisites and antecedents of continues innovation, working Pa-per, Belgium Li &Huang, 2012.
Nguyễn, T. (2019). Innovative work behavior of Vietnam telecommunication enterprise employees. Management Science Letters, 9(8), 1169-1180.
Osama, A. (2013) Marketing review. Journal of Training and Technology, Riyadh, Saudi Arabia, 170, Saudi Arabia.
Panda, S., & Rath, S. (2016). Investigating the structural linkage between IT capability and organizational agility: a study on Indian financial enterprises. Journal of Enterprise Information Management, 29(5), 751-773.
Prange, C., & Bruyaka, O. (2016). Better at home, abroad, or both? How Chinese firms use ambidextrous internationaliza-tion strategies to drive innovation. Cross Cultural & Strategic Management, 23(2), 306-339.
Prange, C., & Schlegelmilch, B. B. (2009). The role of ambidexterity in marketing strategy implementation: Resolving the exploration-exploitation dilemma. Business Research, 2(2), 215-240.
Sekaran, U. (2003) Research Methods for Business – A skill Building Approach. USA, John Wiley & Sons, Inc.
Shahhoseinl, A., & Ramayana, K. (2015). Mediating Effect of Ambidexterity on Marketing Capability and Innovation Ca-pability. International Conference “Marketing – from information to decision” 8thEdition.
Simsek, Z. (2009). Organizational ambidexterity: Toward a multilevel understanding, Journal of Management Studies, University of Connecticut.
Yahya, N. F. (2012) Factors determining the adoption of e-commerce and its impact on marketing performance, an ap-plied study on a sample of companies operating in Amman, Unpublished Master Thesis in the Department of Electron-ic Business, Middle East University, Amman, Jordan.
Zain, M., Rose. R., Abdullah, I., & Masrom, M. (2005) The relationship between information technology acceptance and organizational Agility in Malaysia. Information & Management 42, 829–839.
Al-Bakri, T. (2015). The Effect of Customer Relationship Management on Marketing Performance: an analytical study on a sample of Jordanian Commercial Banks, Scientific Journal of the College of Management and Economics, 4, Univer-sity of Babylon, Iraq.
Al-Kahtani, N. (2018). The impact of demographical variables on HRM practices in Saudi Telecom Company: An empiri-cal exploration. Management Science Letters, 8(3), 131-138.
Al-Shuwaili, H. A., & Al-Rubaiewi, H. J. (2014). The impact of market knowledge on improving marketing performance: an empirical study in mobile telecommunications companies in Iraq. Journal of Economic and Administrative Scienc-es, 76, Iraq.
Al-Taweel, A. A., & Al-Abbadi., A. W. (2013). Supply Chain Management and Operations Strategy Dimensions and Mar-keting Performance, Dar Hamid for Publishing and Distribution, 1st ed., Amman, Jordan.
Ahmed, I. (2019). Bridging the gap between governmental accounting education and practice. Accounting, 5(1), 21-30.
Awwad, A. S. (2009). The influence of strategic flexibility on the achievement of strategic objectives: An empirical study on the Jordanian Manufacturing Companies. Jordan Journal of Business Administration, 5(2).
Berkani, M. O. (2014). The role of marketing information system in improving marketing performance: a case study of the national agency of communications of Algeria in ain bayda, Unpublished Master Thesis, Al-Arabi Bin Mehdi Uni-versity, University of Algiers, Algeria.
Boukrit., N. (2011) The impact of communication in raising the marketing performance of the service institution: a case study of the Travel and Tourism Agency (Winds Travelled Four) Unpublished Master Thesis, University of Algiers, Algeria.
Josephson, B. W., Johnson, J. L., & Mariadoss, B. J. (2016). Strategic marketing ambidexterity: Antecedents and financial consequences. Journal of the Academy of Marketing Science, 44(4), 539-554..
Chang, Y. C., Yang, P. Y., & Chen, M. H. (2009). The determinants of academic research commercial performance: To-wards an organizational ambidexterity perspective. Research Policy, 38(6), 936-946.
Chen, J. X., & Ling, Y. (2010). CEO golden‐mean thinking, ambidextrous orientation and organizational performance in Chinese context. Nankai Business Review International,1(4), 460-479.
Faisal, G., & Naji, A.M. (2011). Marketing knowledge and its role in reinforcement of marketing performance: A field study of a sample of industrial organizations in Salahuddin Province. Journal of Kirkuk University for Administrative and Economic Sciences,1(2), Iraq.
Hamouda, M., & Saadou, A. (2014). The relationship between adopting the concept of green marketing and marketing per-formance: a field study on industrial companies in the governorates of Gaza. Unpublished Master Thesis, Al-Azhar University, Gaza, Palestine.
Hai, H., Tan, K., & Yuen, Y. (2018). Factors influencing business of mobile telecommunication service providers in Vi-etnam. Management Science Letters, 8(5), 393-404.
Jatheer, S.H., & Al-Qaisi, B.J. (2013). The role of dynamic balance in marketing performance: An exploratory study of a number of Iraqi private Banks, Journal of Economic and Administrative Sciences, No.73, Iraq.
Judge, W. Q., & Blocker, C. P. (2008) Organizational capacity for change and Strategic Ambidexterity Flying the plane while rewiring it. European Journal of Marketing,42(9/10).
Looy, B.V., Martens, T., & Bouwen, R. (2005). Exploring requisites and antecedents of continues innovation, working Pa-per, Belgium Li &Huang, 2012.
Nguyễn, T. (2019). Innovative work behavior of Vietnam telecommunication enterprise employees. Management Science Letters, 9(8), 1169-1180.
Osama, A. (2013) Marketing review. Journal of Training and Technology, Riyadh, Saudi Arabia, 170, Saudi Arabia.
Panda, S., & Rath, S. (2016). Investigating the structural linkage between IT capability and organizational agility: a study on Indian financial enterprises. Journal of Enterprise Information Management, 29(5), 751-773.
Prange, C., & Bruyaka, O. (2016). Better at home, abroad, or both? How Chinese firms use ambidextrous internationaliza-tion strategies to drive innovation. Cross Cultural & Strategic Management, 23(2), 306-339.
Prange, C., & Schlegelmilch, B. B. (2009). The role of ambidexterity in marketing strategy implementation: Resolving the exploration-exploitation dilemma. Business Research, 2(2), 215-240.
Sekaran, U. (2003) Research Methods for Business – A skill Building Approach. USA, John Wiley & Sons, Inc.
Shahhoseinl, A., & Ramayana, K. (2015). Mediating Effect of Ambidexterity on Marketing Capability and Innovation Ca-pability. International Conference “Marketing – from information to decision” 8thEdition.
Simsek, Z. (2009). Organizational ambidexterity: Toward a multilevel understanding, Journal of Management Studies, University of Connecticut.
Yahya, N. F. (2012) Factors determining the adoption of e-commerce and its impact on marketing performance, an ap-plied study on a sample of companies operating in Amman, Unpublished Master Thesis in the Department of Electron-ic Business, Middle East University, Amman, Jordan.
Zain, M., Rose. R., Abdullah, I., & Masrom, M. (2005) The relationship between information technology acceptance and organizational Agility in Malaysia. Information & Management 42, 829–839.