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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 6 Issue 9 pp. 585-590 , 2016

Identifying and ranking the factors affecting the adoption of biofuels Pages 585-590 Right click to download the paper Download PDF

Authors: Saeed Azizi, Fattaneh Alizadeh Meshkani, Reza Agha Mousa

DOI: 10.5267/j.msl.2016.8.001

Keywords: Biofuel, Green product, Adoption

Abstract: This paper presents an empirical investigation to determine the important factors influencing on adoption of biofuels from consumer’s perspective. The study designs a questionnaire in Likert scale and distributes it among 211 randomly selected people who use green products in city of Tehran, Iran. Cronbach alpha is calculated as 0.812, which is well above the acceptable level. Using principle component with Varimax rotation, the study has determined five important factors including social commitment, product usefulness, infrastructure, management approach and customer oriented, which influence the most on adaptation of biofuels.

How to cite this paper
Azizi, S., Meshkani, F & Mousa, R. (2016). Identifying and ranking the factors affecting the adoption of biofuels.Management Science Letters , 6(9), 585-590.

Refrences
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Journal: Management Science Letters | Year: 2016 | Volume: 6 | Issue: 9 | Views: 1992 | Reviews: 0

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