How to cite this paper
Fallah, M & Ebrahimi, M. (2014). A study on the effect of green marketing on consumers’ purchasing intention.Management Science Letters , 4(3), 421-424.
Refrences
Borin, N., Cerf, D. C., & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing, 28(1), 76-86.
Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, 5(1), 5-21.
Cao, X. (2011). Does It Pay to be Green? An Integrated View of Environmental Marketing with Evidence from the Forest Products Industry in China (Doctoral dissertation, University of Washington).
Chan, R. Y., Leung, T. K. P., & Wong, Y. H. (2006). The effectiveness of environmental claims for services advertising. Journal of Services Marketing, 20(4), 233-250.
Dangelico, R. M., & Pontrandolfo, P. (2010). From green product definitions and classifications to the Green Option Matrix. Journal of Cleaner Production, 18(16), 1608-1628.
Mostafa, M. M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36(8), 11030-11038.
Peattie, K., & Charter, M. (1994). Green marketing. The marketing book, 5, 726-755.
Prakash, A. (2002). Green marketing, public policy and managerial strategies. Business Strategy and the Environment, 11(5), 285-297.
Rivera-Camino, J. (2007). Re-evaluating green marketing strategy: a stakeholder perspective. European Journal of Marketing, 41(11/12), 1328-1358.
Singh, P. B., & Pandey, K. K. (2012). Green marketing: Policies and practices for sustainble development. Integral Review, 5(1), 22-30.
Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior. European Journal of Economic and Political Studies, 5(1), 5-21.
Cao, X. (2011). Does It Pay to be Green? An Integrated View of Environmental Marketing with Evidence from the Forest Products Industry in China (Doctoral dissertation, University of Washington).
Chan, R. Y., Leung, T. K. P., & Wong, Y. H. (2006). The effectiveness of environmental claims for services advertising. Journal of Services Marketing, 20(4), 233-250.
Dangelico, R. M., & Pontrandolfo, P. (2010). From green product definitions and classifications to the Green Option Matrix. Journal of Cleaner Production, 18(16), 1608-1628.
Mostafa, M. M. (2009). Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36(8), 11030-11038.
Peattie, K., & Charter, M. (1994). Green marketing. The marketing book, 5, 726-755.
Prakash, A. (2002). Green marketing, public policy and managerial strategies. Business Strategy and the Environment, 11(5), 285-297.
Rivera-Camino, J. (2007). Re-evaluating green marketing strategy: a stakeholder perspective. European Journal of Marketing, 41(11/12), 1328-1358.
Singh, P. B., & Pandey, K. K. (2012). Green marketing: Policies and practices for sustainble development. Integral Review, 5(1), 22-30.