This paper attempts to explore the drivers of green export performance by considering case studies in Indonesian small and medium enterprises (SMEs). Conceptually, the uniqueness of green products and export entrepreneurship is proposed as an antecedent of green export performance. The ability to exploit the capacity of green products is used as an antecedent for the uniqueness of green products, while competitive capacity and market explorative capacity are considered as an antecedent of export entrepreneurship. 383 exporters in Indonesia are involved in this research. Using Structural Equation Modeling with AMOS statistical software, findings show that the capacity of exploitative green products and the capacity of green product exploitation had a significant impact on the uniqueness of green products. The competitive capacity and explorative capacity of market distance have positive significant effects on export entrepreneurship. Moreover, the uniqueness of green products has a significant positive effect on export entrepreneurship and on green export performance. This finding indicates the importance of exploiting green products to improve export performance by SMEs in Indonesia.

The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were analyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance. On the other hand, the study found an insignificant relationship between green distribution on firm performance. According to the moderating effect of religiosity, the interaction between green marketing strategy dimensions and religiosity was significantly related to SMEs' performance with the notable exception of green distribution. This present study provides both empirical and theoretical contributions focusing on green marketing in SMEs.

Consumers’ consumption culture of the twentieth century has culminated into environmental degra-dation and its adverse consequences on health and the ecosystem. Despite these concerns, consumers still fail to purchase environmentally-friendly or green products due to the lack of awareness and belief about the benefits of such products. This study seeks to understand consumers’ attitude towards green products by investigating the effect of consumers’ green product knowledge, green product belief, environment affect and environmental concern on green product purchase intention drawing on the cognitive-affect-behaviour model. Multiple regression analysis was used to analyse the data from 348 Health workers from a South-eastern Health Institution in Nigeria and examined the proposed hypotheses. The result shows that green product purchase intention was significantly influenced by green product knowledge and environmental affect but no significant effect was found for green product belief and environmental concern. Environmental effects had the most im-pact on green product purchase intention. Therefore, it is recommended that marketers focus their marketing campaigns towards educating consumers on the availability and benefits of green prod-ucts by using eco-labels and emphasizing the health and environment benefits of green products; appealing to consumers’ morals and emotions in marketing campaigns for green products to spur consumers’ interest in green products and adopting a green lifestyle.

This paper presents an empirical investigation to determine the important factors influencing on adoption of biofuels from consumer’s perspective. The study designs a questionnaire in Likert scale and distributes it among 211 randomly selected people who use green products in city of Tehran, Iran. Cronbach alpha is calculated as 0.812, which is well above the acceptable level. Using principle component with Varimax rotation, the study has determined five important factors including social commitment, product usefulness, infrastructure, management approach and customer oriented, which influence the most on adaptation of biofuels.

This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively.