How to cite this paper
Azad, N., Nobahari, S., Bagheri, H., Esmaeeli, M & Rikhtegar, M. (2013). An exploration study on factors influencing green marketing.Management Science Letters , 3(5), 1369-1374.
Refrences
Chan, H.K., He, H., Wang, W.Y.C. (2012). Green marketing and its impact on supply chain
management in industrial markets. Industrial Marketing Management, 41(4), 557-562.
Green Jr., K.W., Whitten, D., & Inman, R.A. (2012). Aligning marketing strategies throughout the
supply chain to enhance performance. Industrial Marketing Management, 41(6), 1008-1018.
Kumar, V., Rahman, Z., Kazmi, A.A., & Goyal, P. (2012). Evolution of Sustainability as Marketing
Strategy: Beginning of New Era. Procedia - Social and Behavioral Sciences, 37, 482-489
Lee, Y.L., & Huang, F.H. (2011). Recommender system architecture for adaptive green marketing.
Expert Systems with Applications, 38(8), 9696-9703.
Lee, C.K.M. & Lam, J.S.L. (2012). Managing reverse logistics to enhance sustainability of industrial
marketing. Industrial Marketing Management, 41(4), 589-598
Liu, S., Kasturiratne, D., & Moizer, J. (2012). A hub-and-spoke model for multi-dimensional
integration of green marketing and sustainable supply chain management. Industrial Marketing
Management, 41(4), 581-588.
Polonsky, M.J. (2011).Transformative green marketing: Impediments and opportunities. Journal of
Business Research, 64(12), 1311-1319.
Rex, E., & Baumann, H. (2007). Beyond ecolabels: what green marketing can learn from
conventional marketing. Journal of Cleaner Production, 15(6), 567-576
Sharma, A., & Iyer, G.R. (2012). Resource-constrained product development: Implications for green
marketing and green supply chains. Industrial Marketing Management, 41(4), 599-608.
Siriwardena, S., Hunt, G., Teisl, M.F., & Noblet, C.L. (2012). Effective environmental marketing of
green cars: A nested-logit approach. Transportation Research Part D: Transport and
Environment, 17(3), 237-242
management in industrial markets. Industrial Marketing Management, 41(4), 557-562.
Green Jr., K.W., Whitten, D., & Inman, R.A. (2012). Aligning marketing strategies throughout the
supply chain to enhance performance. Industrial Marketing Management, 41(6), 1008-1018.
Kumar, V., Rahman, Z., Kazmi, A.A., & Goyal, P. (2012). Evolution of Sustainability as Marketing
Strategy: Beginning of New Era. Procedia - Social and Behavioral Sciences, 37, 482-489
Lee, Y.L., & Huang, F.H. (2011). Recommender system architecture for adaptive green marketing.
Expert Systems with Applications, 38(8), 9696-9703.
Lee, C.K.M. & Lam, J.S.L. (2012). Managing reverse logistics to enhance sustainability of industrial
marketing. Industrial Marketing Management, 41(4), 589-598
Liu, S., Kasturiratne, D., & Moizer, J. (2012). A hub-and-spoke model for multi-dimensional
integration of green marketing and sustainable supply chain management. Industrial Marketing
Management, 41(4), 581-588.
Polonsky, M.J. (2011).Transformative green marketing: Impediments and opportunities. Journal of
Business Research, 64(12), 1311-1319.
Rex, E., & Baumann, H. (2007). Beyond ecolabels: what green marketing can learn from
conventional marketing. Journal of Cleaner Production, 15(6), 567-576
Sharma, A., & Iyer, G.R. (2012). Resource-constrained product development: Implications for green
marketing and green supply chains. Industrial Marketing Management, 41(4), 599-608.
Siriwardena, S., Hunt, G., Teisl, M.F., & Noblet, C.L. (2012). Effective environmental marketing of
green cars: A nested-logit approach. Transportation Research Part D: Transport and
Environment, 17(3), 237-242