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Growing Science » Management Science Letters » Investigating the effect of different green marketing on brand loyalty

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Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 3 Issue 10 pp. 2587-2592, 2013

Investigating the effect of different green marketing on brand loyalty Pages 2587-2592 PDF Download PDF

Authors: Naser Azad, Seyed Mohsen Mahmoudzadeh, Seyed Shahab Mousavi, Elham Agha Alikhani, Saba Kamali

📋 Author Affiliations:
Naser Azad ORCID , Seyed Mohsen Mahmoudzadeh ORCID , Seyed Shahab Mousavi ORCID , Elham Agha Alikhani, Saba Kamali
¹ Department of Management, Islamic Azad University, South Tehran Branch, Tehran, Iran
doi 10.5267/j.msl.2013.09.013
Crossref Source: CrossRef

🔑 Keywords: Green distribution, Green marketing, Green pricing, Green promotion

Abstract: Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.

How to cite this paper
APA: Azad, N., Mahmoudzadeh, S., Mousavi, S., Alikhani, E & Kamali, S. (2013). Investigating the effect of different green marketing on brand loyalty. Management Science Letters, 3(10), 2587-2592.
Chicago/Turabian: Azad, N., Mahmoudzadeh, S., Mousavi, S., Alikhani, E & Kamali, S. 2013. "Investigating the effect of different green marketing on brand loyalty." Management Science Letters 3, no. 10 (2013): 2587-2592.
AMA: Azad, N., Mahmoudzadeh, S., Mousavi, S., Alikhani, E & Kamali, S. Investigating the effect of different green marketing on brand loyalty. Management Science Letters. 2013;3(10):2587-2592.

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📚 Journal: Management Science Letters | 📅 Year: 2013 | 📖 Volume: 3 | 📄 Issue: 10 | 👁️ Views: 3716 | 📊 Crossref:

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