Nowadays, Quality function deployment (QFD) is one of the total quality management tools, where customers’ views and requirements are perceived and using various techniques improves the production requirements and operations. The QFD department, after identification and analysis of the competitors, takes customers’ feedbacks to meet the customers’ demands for the products compared with the competitors. In this study, a comprehensive model for assessing the importance of the customer requirements in the products or services for an organization is proposed. The proposed study uses linguistic variables, as a more comprehensive approach, to increase the precision of the expression evaluations. The importance of these requirements specifies the strengths and weaknesses of the organization in meeting the requirements relative to competitors. The results of these experiments show that the proposed method performs better than the other methods.

In today’s changing world, success belongs to the communities and organizations that make a significant relationship between scarce resources and capabilities of management and entrepreneurship of their human resource. In other words, societies and the organizations can move forward in the development path that, with creating the necessary conditions, equip their human resources to productive entrepreneurial knowledge and skills to conduct other organizations and community resources to create value and achieve the development, management. Formation of entrepreneurial identity plays an important role for the development of the entrepreneurial spirit in society. In this paper, given the importance of entrepreneurial identity, the role of entrepreneurial orientations based on Lampkin and Dess (1996) [Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172.] is investigated on entrepreneurial identity of the municipality of Qom using a questionnaire consists of 18 items. The results show entrepreneurial orientation influences significantly on entrepreneurial identity.

This survey aims to evaluate the quality of learning among regular employees and managers who work for Tabriz municipality, District 2 in city of Tabriz, Iran. The study designs a questionnaire consists of 55 questions, which covers five organizational learning survey (OLS) including systematic thinking, personal capabilities, mental models, shared goal and collective learning. Cronbach alpha was calculated as 0.93, which is well above the desirable level. Using some statistical test, the study has determined that managers maintained higher level of OLS than regular employees. Based on the results of the survey, some suggestions are proposed in order to improve the quality of leaning in the organization.

The purpose of this study was to investigate the relationship between personality dimensions of employees and work addiction in Management and Planning Organization of Hamedan. This study was descriptive-correlation and it was also an applied research in terms of its nature. The statistical population included all employees in Management and Planning Organization in Hamedan who worked in 2016 and their total number was 74 subjects. In this study, the statistical sample of employees was estimated up to 62 individuals using Morgan and Krejcie tables with simple random method. The measuring tool for personality dimensions was NEO 50-item short form questionnaire and one for work addiction was Spence and Robbins’s 20-item questionnaire. The results of Pearson correlation and regression analysis showed that all personality dimensions of employees had a significant relationship with work addiction which among them, extraversion, flexibility and accountability dimensions had a negative correlation with work addiction. Also, altruism and flexibility dimensions can predict work addiction, respectively.

This paper examines the relationship of corporate image with customer attraction in Irancell Telecommunications Services Company in city of Ahvaz, Iran. The study uses a sample of 384 randomly selected people who use the firm’s services. Measuring tools for corporate image and customer attraction are an 18-item questionnaire of Rampersad (2001) [Rampersad, H. (2001). 75 painful questions about your customer satisfaction. the TQM Magazine, 13(5), 341-347.] and a 14-item questionnaire of Geib (2005) [Geib, M. (2005). Architecture for customer relationship management to attract and retain customers approaches in financial services, IEEE, Proceedings of the 38th Hawaii International Conference on System Sciences.], respectively. Results of regression analysis showed that there was a significant relationship between corporate image and attracting customers in Irancell firm. In addition, dimensions of corporate image including experience, character, competence, quality, differentiation, cost, technology, and culture and cognition increase customer attraction to the company. On the other hand, component of culture has the most effect on attracting customers in this firm.

The contribution of Indian construction sector to the GDP is approximately 10%. Under new government policy, it is anticipated that $1000 Billion share for exclusively infrastructure segment would be completed within the next few years. Construction sector in developing country like India still depends on labor and the practice of mechanization, adopting to use of versatile construction equipment is not in force. The need for implementing new technologies and automation is essential to improve the quality, safety and efficiency. To meet the challenges ahead the construction, organizations should focus on utilization of machinery/equipment to achieve desirable results. Modern construction is characterized by the increase in utilization of equipment to accomplish numerous construction activities. The selection of construction equipment often affects the required amount of time and effort. It is therefore important for managements of construction organizations and planners to be familiar with the features of various types of equipment commonly used in construction activities. The selection of appropriate equipment is a crucial decision making process as it involves huge capital investment. The purpose of the present study is to develop a model pertaining to the factors influencing the selection of construction equipment by using interpretive structural modelling and the results indicate that productivity and safety are the important factors in selection of equipment in Indian construction organizations.

This paper presents an empirical investigation to determine the important factors influencing on adoption of biofuels from consumer’s perspective. The study designs a questionnaire in Likert scale and distributes it among 211 randomly selected people who use green products in city of Tehran, Iran. Cronbach alpha is calculated as 0.812, which is well above the acceptable level. Using principle component with Varimax rotation, the study has determined five important factors including social commitment, product usefulness, infrastructure, management approach and customer oriented, which influence the most on adaptation of biofuels.

Nowadays, trade mark is one of the most important components of the products in both consumers and producers’ perspectives. In this study, two separate but related mechanism through which the trademark is supposed to create value for customers, were investigated. Likeness/ description and functional-aesthetic benefits were taken into consideration. This research shows the positive effects of logo on customer commitment regarding the performance. Commitment reflects customers’ desire for cooperation by considering the effects of a logo. Logo will help customers easily identify and select a brand. This research proves that, from the customer's perspective, trademarks contain meaning, and thus include brief information on the struggle for marketing. In case of the purpose, this study is an applied research and in terms of data-gathering it is a descriptive – survey one. Since the population of the survey was unlimited, initial investigations indicated that 384 questionnaires should be distributed based on Morgan table. Using structural equation modeling, the survey results showed that descriptive-cognitive, functional benefits and aesthetic tendencies had significant influences on customer commitment in regards of performance.

This paper presents an empirical investigation to study the effects of different factors influencing on accomplishment of projects in Iranian oil industry. The proposed study designs a questionnaire consists of 50 questions in Likert scale with seven factors including sanctions, economy, scheduling, contractor management weaknesses, cultural/social, force majeure and contractee. The study considers the effects of these factors in three categories; namely risk of project scheduling, risk in project cost and risk in management weakness. Using structural equation modeling, the study confirms that all three factors influence on the success of oil projects. In other words, The results have indicated that budgeting as well as cost accounting is the most important factor in accomplishment of oil projects followed by weakness in management and having an appropriate scheduling.

Although job stress has become an issue of great concern over the last decades both internationally and nationally, there still remains a paucity of research in the Ghanaian insurance industry. This study therefore examined the relationship between antecedent variables (work overload, role conflict and role ambiguity) and employee job stress in the insurance industry in Ghana. Using a descriptive cross-sectional design with a survey questionnaire, 212 employees were selected to participate in the study. Pearson correlation and a two-step hierarchical regression were used to test the proposed hypotheses. Results of the analysis revealed that work overload and role conflict rather than role ambiguity were positively related to job stress. Implications for theory and practice are later discussed in the study.