How to cite this paper
Sugiyarti, G & Mardiyono, A. (2021). The role of brand equity in increasing buying interest.Management Science Letters , 11(7), 1999-2010.
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Abdullah, H. h., Hanaysha, J., & Abdghani, N. H. (2017). Analyzing the relationship between advertising and sales promotion with brand equity. Asian International Journal of Social Sciences, 17(2), 88 – 103. doi: 10.29139/aijss.20170204
Albari, & Safitri, I. (2018). The Influence of Product Price on Consumers’ Purchasing Decisions. Review of Integrative Business and Economics Research, Vol. 7, Supplementary Issue 2, 7(2), 328-337.
Amron, A. (2018). The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars. European Scientific Journal, 14(13), 228-239. doi: 10.19044/esj.2018.v14n13p228
Arifianti, R. (2016). Sales Promition of Hypermart in Bandung City, West Java, Indonesia. Review of Integrative Business and Economics Research, 5(2), 304-311.
Badi, K. S. A. (2018). The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman. journals.sagepub.com/home/sgo, PP.1-10. doi: 10.1177/215824401880083
Boutang, J. (2016). Risk marketing. Journal of Centrum Cathedra: The Business and Economics Research Journal, 9(1), 27-51. doi: 10.1108/JCC-08-2016-0008
Budaca, C., & Baltadora, L. A. (2014). Brand Communication Challenges in Getting Young Customer Engagement. Procedia Economics and Finance, 16(2014), 521 – 525. doi: 10.1016/S2212-5671(14)00833-8
Burkhart, T., Krumeich, J., Werth, D., & Loos, P. (2011). Analyzing The Business Model Concept— A Comprehensive Classification Of Literature. Thirty Second International Conference on Information Systems, Shanghai.
Cain, M. K., Zhang, Z., & Yuan, K.-H. (2017). Univariate and multivariate skewness and kurtosis for measuring nonnormality: Prevalence, influence and estimation. Behav Res, 2017(49), 1716–1735.
Chaharsoughi, S. A., & Hamdard, J. (2011). The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company. Journal of Knowledge Management, Economics and Information Technology, 2011(4).
Dellaert, B. G. C. (2019). The consumer production journey: marketing to consumers as co-producers in the sharing economy. Journal of the Academy of Marketing Science, 47, 238–254. doi: https://doi.org/10.1007/s11747-018-0607-4
Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal Of Marketing Management, 32(13-14), 1230-1259. doi: 10.1080/0267257X.2016.1150322
Emari, H., Jafari, A., & Mogaddam, M. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management, 6(17), 5692-5701. doi: 10.5897/AJBM11.788
Farizan, N., Rohman, F., & Hussein, A. S. (2019). The Effect Of Brand Identity, Brand Image, And Perceived Value On Loyalty With Customer Satisfaction As Mediation Variable For Costumer Fresh Juice Bintaro. Journal of Applied Management (JAM), 17(1). doi: http://dx.doi.org/10.21776/ub.jam. 2019.017.01.14
Fatoki, O. (2014). The Entrepreneurial Intention of Undergraduate Students in South Africa: The Influences of Entrepreneurship Education and Previous Work Experience. Mediterranean Journal of Social Sciences, 5(7), 294-299.
Foster, B. (2016). Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company). American Research Journal of Humanities and Social Sciences, 2(2016), PP/1-11.
French, A., & Smith, G. (2019). Measuring Brand Association Strength: A Consumer Based Brand Equity Approach. Loughborough University Business School, Loughborough University, Loughborough, Leicestershire LE11 3TU, UK. figshare. https://hdl.handle.net/2134/14786., 1-20. doi: http://dx.doi.org/10.1108/03090561311324363
Garcia, J. M., Freire, O. B. D. L. o., Santos, E. B. A., & Andrade, J. (2020). Factors affecting satisfaction and loyalty to online group buying. Revista de Gest~ao, 27(3), 2020. doi: 10.1108/REGE-02-2018-0037
Genchev, E., & G.Todorova. (2017). Sales Promotion Activities – Effective Tool Of Marketing Communication Mix. Trakia Journal of Sciences, 15(1), pp 181-185, 2017. doi: 10.15547/tjs.2017.s.01.033
Gill, M. S., & Dawra, J. (2010). Evaluating Aaker ’ s sources of brand equity and the mediating role of brand image. Journal of Targeting, Measurement and Analysis for Marketing, 18(3/4), 189–198.
Goh, J. E. L. a. M. L., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161-178. doi: 10.1108/PRR-11-2018-0031
Guitart, I. A., Gonzalez, J., & Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing, 35(2018), 471–489. doi: https://doi.org/10.1016/j.ijresmar.2018.03.00
Haghshenas, L., Abedi, A., Ghorbani, E., Kamali, A., & Harooni, M. N. (2013). Review consumer behavior and factors affecting on purchasing decisions. Singaporean Journal of Business, Economics and Management Studies, 51(1112), 1-8.
Hair, J., Ringle, C., & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19(2011), 139-151. doi: https://doi.org/10.2753/MTP1069-6679190202
Hakala, U., Latti, S., & Sandberg, B. (2011). Operationalising brand heritage and cultural heritage. Journal Of Product & Brand Management, 20(6), 447–456. doi: 10.1108/10610421111166595]
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7-23. doi: 10.1108/PRR-08-2017-0034
Hareka, J. A., & Wahyudi, A. (2020). The Relationship Between Consumer Doubt And Value For Money On Purchase Intention. Review of Management and Entrepreneurship, 4(1), 1-16.
Hernandez-Fernandez, A., & Lewis, M. C. (2019). Brand authenticity leads to perceived value and brand trust. European Journal of Management and Business Economics, 28(3), 222-238. doi: 10.1108/EJMBE-10-2017-0027
Hussain, I., Mu, S., Mohiuddin, M., and, R. Q. D., & Sair, S. A. (2020). Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Eects of Sustainable Competitive Advantage. Sustainability, 12(2939), 1-19. doi: 10.3390/su12072939
Jakpar, S., Na, A. G. S., Johari, A., & Myint, K. T. (2012). Examining the Product Quality Attributes That Influences Customer Satisfaction Most When the Price Was Discounted: A Case Study in Kuching Sarawak. International Journal of Business and Social Science, 3(23), 221-236.
Jeong, H.-b. K. W. G. K. (2003). The effect of consumer-based brand equity on firms’ financial performance. Journal of Consumer Marketing, 20(4), 335 - 351. doi: http://dx.doi.org/10.1108/07363760310483694
Joo-Eon Jeon. (2017). The impact of brand concept on brand equity. Asia Pacific Journal of Innovation and Entrepreneurship, 11(2), 233-245.
Jussani, A. C., Eduardo Pinheiro Gondim de Vasconcellos, and, J. T. C. W., & Grisi, C. C. d. H. e. (2018). Marketing internationalization: influence factors on product customization decision. RAUSP Management Journal, 53(4), 555-574. doi: 10.1108/RAUSP-07-2018-0043
Karbasia, B. J., & Radb, A. J. (2014). The effect of sales promotions characteristics on brand equity. Management Science Letters, 4(2014), 2107–2116. doi:
Kaur, H., & Kaur, K. (2019). Connecting the dots between brand logo and brand image. Asia-Pacific Journal of Business Administration, 11(1), 68-87. doi: 10.1108/APJBA-06-2018-0101
Kim, H.-K., & Lee, T. J. (2018). Brand Equity of a Tourist Destination. Sustainability, 10(431), 1-21. doi: 10.3390/su10020431
Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(2018), 186-192. doi: http://dx.doi.org/10.1016/j.apmrv.2017.07.006
Lee, J. E., Goh, M. L., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161-178. doi: 10.1108/PRR-11-2018-0031
Lee, J. L., James, J. D., & Kim1, Y. K. (2014). A Reconceptualization of Brand Image. International Journal of Business Administration, 5(4). doi: 10.5430/ijba.v5n4p1
Lee, S.-H., & Workman, J. E. (2015). Compulsive buying and branding phenomena. Journal of Open Innovation: Technology, Market, and Complexity, 1(3), 1-12. doi: 10.1186/s40852-015-0004-x
Lee, S. Y. a. J. (2019). The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products. Sustainability, 11(1034). doi: 10.3390/su11041034
Liu, Q., Zhang, X., Huang, S., Zhang, L., & Zhao, Y. (2020). Exploring Consumers’ Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement. Journal of Theoretical and Applied Electronic Commerce Research, 15(1), 66-80. doi: 10.4067/S0718-18762020000100106
Low, B., & Barnes, B. R. (2012). Consumer Perceptions of Monetary and Nonmonetary Introductory Promotions for New Products. Journal of Marketing Management,, 28(5-6), 629-651. doi: 10.1080/0267257X.2011.560889
Martinu, H., & Anggraini, L. (2018). The Effect Of Sales Promotion In Social Media On The Students: Purchase Intention Of Face Cleaner Water Product. Humaniora, 9(1), 15-22.
Melewar, T. C., Foroudi, P., Gupta, S., & Kitchen, P. J. (2017). Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51(3), 572-604. doi: 10.1108/EJM-08-2015-0616
Mongkol, K. (2014). Integrated Marketing Communication to Increase Brand Equity: The Case of a Thai Beverage Company. International Journal of Trade, Economics and Finance, 5(5), 445-448.
Montaner, T., & Pina, J.-M. (2008). The Effect Of Promotion Type And Benefit Congruency On Brand Image. The Journal of Applied Business Research, 24(3), 15-28.
Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29.
Nawi, N. B. C., Mamun, A. A., Nasir, N. A. M., and, A. A., & Mustapha, W. N. W. (2019). Brand image and consumer satisfaction towards Islamic travel packages A study on tourism entrepreneurship in Malaysia. Asia Pacific Journal of Innovation and Entrepreneurship, 13(2), 188-202. doi: 10.1108/APJIE-02-2019-0007
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Amron, A. (2018). The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars. European Scientific Journal, 14(13), 228-239. doi: 10.19044/esj.2018.v14n13p228
Arifianti, R. (2016). Sales Promition of Hypermart in Bandung City, West Java, Indonesia. Review of Integrative Business and Economics Research, 5(2), 304-311.
Badi, K. S. A. (2018). The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman. journals.sagepub.com/home/sgo, PP.1-10. doi: 10.1177/215824401880083
Boutang, J. (2016). Risk marketing. Journal of Centrum Cathedra: The Business and Economics Research Journal, 9(1), 27-51. doi: 10.1108/JCC-08-2016-0008
Budaca, C., & Baltadora, L. A. (2014). Brand Communication Challenges in Getting Young Customer Engagement. Procedia Economics and Finance, 16(2014), 521 – 525. doi: 10.1016/S2212-5671(14)00833-8
Burkhart, T., Krumeich, J., Werth, D., & Loos, P. (2011). Analyzing The Business Model Concept— A Comprehensive Classification Of Literature. Thirty Second International Conference on Information Systems, Shanghai.
Cain, M. K., Zhang, Z., & Yuan, K.-H. (2017). Univariate and multivariate skewness and kurtosis for measuring nonnormality: Prevalence, influence and estimation. Behav Res, 2017(49), 1716–1735.
Chaharsoughi, S. A., & Hamdard, J. (2011). The Affect Of Sales Promotion On Consumer Interest To Purchase In IKCO Automotive Company. Journal of Knowledge Management, Economics and Information Technology, 2011(4).
Dellaert, B. G. C. (2019). The consumer production journey: marketing to consumers as co-producers in the sharing economy. Journal of the Academy of Marketing Science, 47, 238–254. doi: https://doi.org/10.1007/s11747-018-0607-4
Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal Of Marketing Management, 32(13-14), 1230-1259. doi: 10.1080/0267257X.2016.1150322
Emari, H., Jafari, A., & Mogaddam, M. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management, 6(17), 5692-5701. doi: 10.5897/AJBM11.788
Farizan, N., Rohman, F., & Hussein, A. S. (2019). The Effect Of Brand Identity, Brand Image, And Perceived Value On Loyalty With Customer Satisfaction As Mediation Variable For Costumer Fresh Juice Bintaro. Journal of Applied Management (JAM), 17(1). doi: http://dx.doi.org/10.21776/ub.jam. 2019.017.01.14
Fatoki, O. (2014). The Entrepreneurial Intention of Undergraduate Students in South Africa: The Influences of Entrepreneurship Education and Previous Work Experience. Mediterranean Journal of Social Sciences, 5(7), 294-299.
Foster, B. (2016). Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company). American Research Journal of Humanities and Social Sciences, 2(2016), PP/1-11.
French, A., & Smith, G. (2019). Measuring Brand Association Strength: A Consumer Based Brand Equity Approach. Loughborough University Business School, Loughborough University, Loughborough, Leicestershire LE11 3TU, UK. figshare. https://hdl.handle.net/2134/14786., 1-20. doi: http://dx.doi.org/10.1108/03090561311324363
Garcia, J. M., Freire, O. B. D. L. o., Santos, E. B. A., & Andrade, J. (2020). Factors affecting satisfaction and loyalty to online group buying. Revista de Gest~ao, 27(3), 2020. doi: 10.1108/REGE-02-2018-0037
Genchev, E., & G.Todorova. (2017). Sales Promotion Activities – Effective Tool Of Marketing Communication Mix. Trakia Journal of Sciences, 15(1), pp 181-185, 2017. doi: 10.15547/tjs.2017.s.01.033
Gill, M. S., & Dawra, J. (2010). Evaluating Aaker ’ s sources of brand equity and the mediating role of brand image. Journal of Targeting, Measurement and Analysis for Marketing, 18(3/4), 189–198.
Goh, J. E. L. a. M. L., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161-178. doi: 10.1108/PRR-11-2018-0031
Guitart, I. A., Gonzalez, J., & Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing, 35(2018), 471–489. doi: https://doi.org/10.1016/j.ijresmar.2018.03.00
Haghshenas, L., Abedi, A., Ghorbani, E., Kamali, A., & Harooni, M. N. (2013). Review consumer behavior and factors affecting on purchasing decisions. Singaporean Journal of Business, Economics and Management Studies, 51(1112), 1-8.
Hair, J., Ringle, C., & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19(2011), 139-151. doi: https://doi.org/10.2753/MTP1069-6679190202
Hakala, U., Latti, S., & Sandberg, B. (2011). Operationalising brand heritage and cultural heritage. Journal Of Product & Brand Management, 20(6), 447–456. doi: 10.1108/10610421111166595]
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7-23. doi: 10.1108/PRR-08-2017-0034
Hareka, J. A., & Wahyudi, A. (2020). The Relationship Between Consumer Doubt And Value For Money On Purchase Intention. Review of Management and Entrepreneurship, 4(1), 1-16.
Hernandez-Fernandez, A., & Lewis, M. C. (2019). Brand authenticity leads to perceived value and brand trust. European Journal of Management and Business Economics, 28(3), 222-238. doi: 10.1108/EJMBE-10-2017-0027
Hussain, I., Mu, S., Mohiuddin, M., and, R. Q. D., & Sair, S. A. (2020). Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Eects of Sustainable Competitive Advantage. Sustainability, 12(2939), 1-19. doi: 10.3390/su12072939
Jakpar, S., Na, A. G. S., Johari, A., & Myint, K. T. (2012). Examining the Product Quality Attributes That Influences Customer Satisfaction Most When the Price Was Discounted: A Case Study in Kuching Sarawak. International Journal of Business and Social Science, 3(23), 221-236.
Jeong, H.-b. K. W. G. K. (2003). The effect of consumer-based brand equity on firms’ financial performance. Journal of Consumer Marketing, 20(4), 335 - 351. doi: http://dx.doi.org/10.1108/07363760310483694
Joo-Eon Jeon. (2017). The impact of brand concept on brand equity. Asia Pacific Journal of Innovation and Entrepreneurship, 11(2), 233-245.
Jussani, A. C., Eduardo Pinheiro Gondim de Vasconcellos, and, J. T. C. W., & Grisi, C. C. d. H. e. (2018). Marketing internationalization: influence factors on product customization decision. RAUSP Management Journal, 53(4), 555-574. doi: 10.1108/RAUSP-07-2018-0043
Karbasia, B. J., & Radb, A. J. (2014). The effect of sales promotions characteristics on brand equity. Management Science Letters, 4(2014), 2107–2116. doi:
Kaur, H., & Kaur, K. (2019). Connecting the dots between brand logo and brand image. Asia-Pacific Journal of Business Administration, 11(1), 68-87. doi: 10.1108/APJBA-06-2018-0101
Kim, H.-K., & Lee, T. J. (2018). Brand Equity of a Tourist Destination. Sustainability, 10(431), 1-21. doi: 10.3390/su10020431
Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(2018), 186-192. doi: http://dx.doi.org/10.1016/j.apmrv.2017.07.006
Lee, J. E., Goh, M. L., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161-178. doi: 10.1108/PRR-11-2018-0031
Lee, J. L., James, J. D., & Kim1, Y. K. (2014). A Reconceptualization of Brand Image. International Journal of Business Administration, 5(4). doi: 10.5430/ijba.v5n4p1
Lee, S.-H., & Workman, J. E. (2015). Compulsive buying and branding phenomena. Journal of Open Innovation: Technology, Market, and Complexity, 1(3), 1-12. doi: 10.1186/s40852-015-0004-x
Lee, S. Y. a. J. (2019). The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products. Sustainability, 11(1034). doi: 10.3390/su11041034
Liu, Q., Zhang, X., Huang, S., Zhang, L., & Zhao, Y. (2020). Exploring Consumers’ Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement. Journal of Theoretical and Applied Electronic Commerce Research, 15(1), 66-80. doi: 10.4067/S0718-18762020000100106
Low, B., & Barnes, B. R. (2012). Consumer Perceptions of Monetary and Nonmonetary Introductory Promotions for New Products. Journal of Marketing Management,, 28(5-6), 629-651. doi: 10.1080/0267257X.2011.560889
Martinu, H., & Anggraini, L. (2018). The Effect Of Sales Promotion In Social Media On The Students: Purchase Intention Of Face Cleaner Water Product. Humaniora, 9(1), 15-22.
Melewar, T. C., Foroudi, P., Gupta, S., & Kitchen, P. J. (2017). Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51(3), 572-604. doi: 10.1108/EJM-08-2015-0616
Mongkol, K. (2014). Integrated Marketing Communication to Increase Brand Equity: The Case of a Thai Beverage Company. International Journal of Trade, Economics and Finance, 5(5), 445-448.
Montaner, T., & Pina, J.-M. (2008). The Effect Of Promotion Type And Benefit Congruency On Brand Image. The Journal of Applied Business Research, 24(3), 15-28.
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