How to cite this paper
APA: Azad, N., Safaei, M & Farahani, M. (2014). The role of brand image congruity in Iranian consumers’ demand for auto parts. Management Science Letters, 4(6), 1171-1176.
Chicago/Turabian: Azad, N., Safaei, M & Farahani, M. 2014. "The role of brand image congruity in Iranian consumers’ demand for auto parts." Management Science Letters 4, no. 6 (2014): 1171-1176.
AMA: Azad, N., Safaei, M & Farahani, M. The role of brand image congruity in Iranian consumers’ demand for auto parts. Management Science Letters. 2014;4(6):1171-1176.
References
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Heydari, L., & Lotfizadeh, F. (2014). Investigating the service brand: A customer value perspective. Management Science Letters, 4(4), 613-616.
Hu, J., Liu, X., Wang, S., & Yang, Z. (2012). The role of brand image congruity in Chinese consumers & apos; brand preference. Journal of Product & Brand Management, 21(1), 26-34.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of business research, 61(1), 75-82.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of consumer marketing, 12(4), 11-19.
Liu, X. (2005). Research on decision rule and scheme evaluation of brand strategy. China-USA Business Review, 4(8), 22-26.
Low, G. S., & Lamb Jr, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-370.
Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701-707.
Brodie, R. J., Whittome, J. R., & Brush, G. J. (2009). Investigating the service brand: a customer value perspective. Journal of Business Research, 62(3), 345-355.
Heydari, L., & Lotfizadeh, F. (2014). Investigating the service brand: A customer value perspective. Management Science Letters, 4(4), 613-616.
Hu, J., Liu, X., Wang, S., & Yang, Z. (2012). The role of brand image congruity in Chinese consumers & apos; brand preference. Journal of Product & Brand Management, 21(1), 26-34.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of business research, 61(1), 75-82.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of consumer marketing, 12(4), 11-19.
Liu, X. (2005). Research on decision rule and scheme evaluation of brand strategy. China-USA Business Review, 4(8), 22-26.
Low, G. S., & Lamb Jr, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-370.
Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701-707.