How to cite this paper
Ataheryan, A., Abtahi, M & Rahchamani, A. (2013). An investigation on the effects of perception and marketing expenditure, financial and non-financial promotions on brand equity.Management Science Letters , 3(9), 2373-2380.
Refrences
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Aaker, D. A. (2009). Managing brand equity. SimonandSchuster. com.
Agarwal, M. K., & Rao, V. R. (1996). An empirical comparison of consumer-based measures of brand equity. Marketing Letters, 7(3), 237-247.
Ajzen I, & Fishbein M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
Ashill, N. J., & Sinha, A. (2004). An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention. Journal of Asia-Pacific Business, 5(3), 27-43.
Ataman, M. B., Van Heerde, H. J., & Mela, C. F. (2010). The long-term effect of marketing strategy on brand sales. Journal of Marketing Research, 47(5), 866-882.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: a verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
Batra, R. (2009). Advertising Management, 5/e. Pearson Education India.
Baldauf, A., Cravens, K. S., & Binder, G. (2003). Performance consequences of brand equity management: evidence from organizations in the value chain. Journal of product & brand management, 12(4), 220-236.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: a conceptual model and research propositions. The Journal of Marketing, 57(4), 83-99.
Buil, I., de Chernatony, L., & Mart?nez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Campbell, L., & Diamond, W. D. (1990). Framing and sales promotions: The characteristics of a good deal?. Journal of Consumer Marketing, 7(4), 25-31.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. The Journal of Marketing, 81-93.
Christodoulides, G., & De Chernatony, L. (2010). Consumer-based brand equity conceptualization and measurement: A literature review. International Journal of Research in Marketing, 52(1), 43-66.
Chu, S., & Keh, H. T. (2006). Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. Marketing Letters, 17(4), 323-331.
Gil, R. B., Andrés, E. F., & Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 25-40.
Davis, S. M., & Dunn, M. (2002). Building the brand-driven business: Operationalize your brand to drive profitable growth. San Francisco, CA: Jossey-Bass.
Doyle, P. (2001). Shareholder-value-based brand strategies. The Journal of Brand Management, 9(1), 20-30.
Feldwick, P. (1996). Do we really need & apos; brand equity & apos; ?. Journal of Brand Management, 4, 9-28.
Aaker, D. A. (2009). Managing brand equity. SimonandSchuster. com.
Agarwal, M. K., & Rao, V. R. (1996). An empirical comparison of consumer-based measures of brand equity. Marketing Letters, 7(3), 237-247.
Ajzen I, & Fishbein M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
Ashill, N. J., & Sinha, A. (2004). An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention. Journal of Asia-Pacific Business, 5(3), 27-43.
Ataman, M. B., Van Heerde, H. J., & Mela, C. F. (2010). The long-term effect of marketing strategy on brand sales. Journal of Marketing Research, 47(5), 866-882.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: a verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
Batra, R. (2009). Advertising Management, 5/e. Pearson Education India.
Baldauf, A., Cravens, K. S., & Binder, G. (2003). Performance consequences of brand equity management: evidence from organizations in the value chain. Journal of product & brand management, 12(4), 220-236.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: a conceptual model and research propositions. The Journal of Marketing, 57(4), 83-99.
Buil, I., de Chernatony, L., & Mart?nez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Campbell, L., & Diamond, W. D. (1990). Framing and sales promotions: The characteristics of a good deal?. Journal of Consumer Marketing, 7(4), 25-31.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. The Journal of Marketing, 81-93.
Christodoulides, G., & De Chernatony, L. (2010). Consumer-based brand equity conceptualization and measurement: A literature review. International Journal of Research in Marketing, 52(1), 43-66.
Chu, S., & Keh, H. T. (2006). Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. Marketing Letters, 17(4), 323-331.
Gil, R. B., Andrés, E. F., & Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 25-40.
Davis, S. M., & Dunn, M. (2002). Building the brand-driven business: Operationalize your brand to drive profitable growth. San Francisco, CA: Jossey-Bass.
Doyle, P. (2001). Shareholder-value-based brand strategies. The Journal of Brand Management, 9(1), 20-30.
Feldwick, P. (1996). Do we really need & apos; brand equity & apos; ?. Journal of Brand Management, 4, 9-28.