How to cite this paper
APA: Zamanimoghadam, A., Hamdi, K & Sediqi, M. (2014). Investigating different factors influencing on brand equity. Management Science Letters, 4(7), 1391-1396.
Chicago/Turabian: Zamanimoghadam, A., Hamdi, K & Sediqi, M. 2014. "Investigating different factors influencing on brand equity." Management Science Letters 4, no. 7 (2014): 1391-1396.
AMA: Zamanimoghadam, A., Hamdi, K & Sediqi, M. Investigating different factors influencing on brand equity. Management Science Letters. 2014;4(7):1391-1396.
References
Aaker, D. A. (1991). Managing Brand Equity. New York: The Free Press.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Aaker, D. A., Kumar, V., & Day, G. S. (2008). Marketing research. John Wiley & Sons.
Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.
Gil, R. B., Andrés, E. F., & Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Kapferer, J. N. (2008). Strategic brand management: creating and sustaining brand equity long term, 4th ed. Auflage, London.
Keller, K.L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity. Znded .. Prentice-Hall. Englewood Cliffs. NJ.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57(1), 1-22.
Kline, R. B. (2005). Principles and practice of structural equation modeling (2nd ed.). New York: Guilford Press.
Olsen, B. (1993). Brand loyalty and lineage: exploring new dimensions for research. in Rothschild, M. and McAlister, L. (Eds), Advances in Consumer Research, Vol. 20, Association for Consumer Research, Provo, UT, 575-579.
Oliveira-Castro, J. M., Foxall, G. R., James, V. K., Pohl, R. H., Dias, M. B., & Chang, S. W. (2008). Consumer-based brand equity and brand performance. The Service Industries Journal, 28(4), 445-461.
Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace (Vol. 1). New York, NY: Wiley.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Aaker, D. A., Kumar, V., & Day, G. S. (2008). Marketing research. John Wiley & Sons.
Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.
Gil, R. B., Andrés, E. F., & Salinas, E. M. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Kapferer, J. N. (2008). Strategic brand management: creating and sustaining brand equity long term, 4th ed. Auflage, London.
Keller, K.L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity. Znded .. Prentice-Hall. Englewood Cliffs. NJ.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57(1), 1-22.
Kline, R. B. (2005). Principles and practice of structural equation modeling (2nd ed.). New York: Guilford Press.
Olsen, B. (1993). Brand loyalty and lineage: exploring new dimensions for research. in Rothschild, M. and McAlister, L. (Eds), Advances in Consumer Research, Vol. 20, Association for Consumer Research, Provo, UT, 575-579.
Oliveira-Castro, J. M., Foxall, G. R., James, V. K., Pohl, R. H., Dias, M. B., & Chang, S. W. (2008). Consumer-based brand equity and brand performance. The Service Industries Journal, 28(4), 445-461.
Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace (Vol. 1). New York, NY: Wiley.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.