How to cite this paper
Aziziha, H., Faraji, A., Khodsetan, A., Mousavi, S & Alikhani, E. (2014). An investigation on the effects of emotional intelligence in development of brand equity.Management Science Letters , 4(2), 311-314.
Refrences
Aaker, D. A., & Joachimsthaler, E. (2003). Brand leadership (Vol. 34). FrancoAngeli.
Biedenbach, G., Bengtsson, M., & Wincent, J. (2011). Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport. Industrial Marketing Management, 40(7), 1093-1102
Buil, I., de Chernatony, L., & Mart?nez, E. (2011). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research.
Callarisa, L., Garc?a, L.S., Cardiff, J., & Roshchina, A. (2012). Harnessing social media platforms to measure customer-based hotel brand equity. Tourism Management Perspectives, 4, 73-79
Goleman, D. (2006). Emotional intelligence: Why it can matter more than IQ. Random House Digital, Inc.
King, C., & Grace, D. (2010). Building and measuring employee-based brand equity. European Journal of Marketing, 44(7/8), 938-971.
Veasna, S., Wu, W.Y., & Huang, C.H. (2013). The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image. Tourism Management, 36, 511-526
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.
Biedenbach, G., Bengtsson, M., & Wincent, J. (2011). Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport. Industrial Marketing Management, 40(7), 1093-1102
Buil, I., de Chernatony, L., & Mart?nez, E. (2011). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research.
Callarisa, L., Garc?a, L.S., Cardiff, J., & Roshchina, A. (2012). Harnessing social media platforms to measure customer-based hotel brand equity. Tourism Management Perspectives, 4, 73-79
Goleman, D. (2006). Emotional intelligence: Why it can matter more than IQ. Random House Digital, Inc.
King, C., & Grace, D. (2010). Building and measuring employee-based brand equity. European Journal of Marketing, 44(7/8), 938-971.
Veasna, S., Wu, W.Y., & Huang, C.H. (2013). The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image. Tourism Management, 36, 511-526
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.