How to cite this paper
Muslim, A., Harun, A., Ismael, D & Othman, B. (2020). Social media experience, attitude and behavioral intention towards umrah package among generation X and Y.Management Science Letters , 10(1), 1-12.
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Adis, A. A. A., Kim, H. J., Majid, M. R. A., Osman, Z., Razli, I. A., & Ing, G. P. (2015). Purchase be-haviour in advergame and the effect of brand attitude as a mediator. Asian Social Science, 11(5), 249.
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior 1. Journal of applied social psychology, 32(4), 665-683.
Aghdaie, F. A. A., Fathi, S., & Piraman, A. (2011). Factors affecting the attitude of trust in internet purchasing from the perspective of consumers. Interdisciplinary Journal of Contemporary Research In Business, 3(5), 208-221.
As’ad, A.-R. H., & Alhadid, A. Y. (2014). The impact of social media marketing on brand equity: An empirical study on mobile service providers in Jordan. Review of Integrative Business & Economics Research, 3(1), 315–326.
Babac, R. (2011). Impact of Social-Media Use on Brand Equity of Magazine Brands: A Qualitative Study of Vogue Turkey.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
Barclay, D., Higgins, C., & Thompson, R. (1995). The Partial Least Squares (pls) Approach to Casual Modeling: Personal Computer Adoption Ans Use as an Illustration.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Re-search Publications, 2(5), 1-10.
Cao, Y., Ajjan, H., & Hong, P. (2013). Using social media applications for educational outcomes in college teaching: A structural equation analysis. British Journal of Educational Technology, 44(4), 581-593.
Cheung, C. M., & Thadani, D. R. (2010, June). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. In Bled eConference (p. 18).
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Choi, J. H., & Scott, J. E. (2013). Electronic word of mouth and knowledge sharing on social network sites: a social capital perspective. Journal of Theoretical and Applied Electronic Commerce Re-search, 8(1), 69-82.
Compeau, D., Higgins, C. A., & Huff, S. (1999). Social cognitive theory and individual reactions to computing technology: A longitudinal study. MIS quarterly, 23(2), 145-158.
Crnojevac, H., Gugić, J., & Karlovčan, S. (2010). eTourism: A comparison of online and offline book-ings and the importance of hotel attributes. Journal of Information and Organizational Sciences, 34(1), 41-54.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.
Duncan, R. B. (1976). The ambidextrous organization: Designing dual structures for innovation. The Management of Organization, 1, 167-188.
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College.
Erdoğmuş, İ., & Ergun, S. (2016). Understanding university brand loyalty: the mediating role of atti-tudes towards the department and university. Procedia- Social and Behavioral Sciences, 229, 141-150.
Fili, M., & Krizaj, D. (2016). Electronic Word of Mouth and Its Credibility in Tourism : The Case of Tripadvisor. Academica Turistica, 9(2), 107–111.
Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media:(How) can interactions on Twitter affect effectual thinking and behavior?. Journal of Business Venturing, 26(1), 1-18.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Goldsmith, R. E., & Horowitz, D. (2006). Measuring motivations for online opinion seeking. Journal of Interactive Advertising, 6(2), 2-14.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2005). How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory. Marketing Theory, 5(1), 33-49.
Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of partial least squares struc-tural equation modeling in strategic management research: a review of past practices and recom-mendations for future applications. Long range planning, 45(5-6), 320-340.
Hornbæk, K. (2006). What Is Interaction Design? Interaction Design. Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, 5040-5052
Hsu, C. H. C., & Huang, S. (2010). Formation of tourist behavioral intention and actual behavior. 2010 7th International Conference on Service Systems and Service Management, Proceedings of ICS-SSM’ 10, 717–722. https://doi.org/10.1109/ICSSSM.2010.5530150
Inegbedion, H. E., Obadiaru, D. E., & Bello, V. D. (2016). Factors that Influence Consumers’ Atti-tudes toward Internet Buying in Nigeria. Journal of Internet Commerce, 15(4), 353-375.
Khan, G., & Khan, F. (2015). Motivations to engage in eWom among Muslim tourists: a study of in-bound Muslim tourists to Malaysia. International Journal of Islamic Marketing and Branding, 1(1), 69-80.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An em-pirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Ku, C. H., Chang, Y. C., Wang, Y., Chen, C. H., & Hsiao, S. H. (2019, January). Artificial Intelligence and Visual Analytics: A Deep-Learning Approach to Analyze Hotel Reviews & Responses. In Proceedings of the 52nd Hawaii International Conference on System Sciences.
Kurniawati, F., de Boer, A. A., Minnaert, A. E. M. G., & Mangunsong, F. (2017). Evaluating the effect of a teacher training programme on the primary teachers’ attitudes, knowledge and teaching strate-gies regarding special educational needs. Educational Psychology, 37(3), 287-297.
Kuruuzum, A., & Koksal, C. D. (2010). The impact of service quality on behavioral intention in hospi-tality industry. International Journal of Business and Management Studies, 2(1), 9-15.
Lai, P. (2017). The literature review of technology adoption models and theories for the novelty tech-nology. Journal of Information Systems and Technology Management, 14(1), 21–38.
Leung, X. Y., Bai, B., & Stahura, K. A. (2015). The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter. Journal of Hospitality and Tourism Re-search, 39(2), 147–169.
Mauri, A. G., & Minazzi, R. (2013). Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, 99-107.
McCann, U. (2008). Power to the people Social media tracker: Wave. 3. New York.
McHenry, W. K., & Ash, S. R. (2013). Knowledge management and collaboration: Generation x vs. generation Y. International Journal of Business and Social Science, 4(12).
Merriam-Webster, Inc. (1983). Webster's ninth new collegiate dictionary. Merriam-Webster.
Mir, I. A., & Ur Rehman, K. (2013). Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube. Management & Marketing, 8(4).
Molinillo, S., Ximénez-de-Sandoval, J. L., Fernández-Morales, A., & Coca-Stefaniak, A. (2016). Ho-tel assessment through social media: the case of TripAdvisor. Tourism & Management Studies, 12(1), 15-24.
Nezakati, H., Amidi, A., Jusoh, Y. Y., Moghadas, S., Aziz, Y. A., & Sohrabinezhadtalemi, R. (2015). Review of social media potential on knowledge sharing and collaboration in tourism industry. Pro-cedia-social and Behavioral Sciences, 172, 120-125.
Onur Bodur, H., Brinberg, D., & Coupey, E. (2000). Belief, affect, and attitude: Alternative models of the determinants of attitude. Journal of Consumer Psychology, 9(1), 17-28.
Othman, B. (2013). The influence of technology acceptance model on behavioral intention to use In-ternet banking system.”Universiti Teknologi Malaysia (January 2013).
Othman, B., Harun, A., Rashid, W., Nazeer, S., Kassim, A., & Kadhim, K. (2019). The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malay-sia. Management Science Letters, 9(6), 865-876.
Othman, B., Harun, A., Rashid, W., & Ali, R. (2019). The impact of Umrah service quality on cus-tomer satisfaction towards Umrah travel agents in Malaysia. Management Science Letters, 9(11), 1763-1772.
Park, C., Wang, Y., Yao, Y., & Kang, Y. R. (2011). Factors influencing eWOM effects: Using experi-ence, credibility, and susceptibility. International Journal of Social Science and Humanity, 1(1), 74.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and com-paring indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891.
Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and pro-spects. Journal of Management, 12(4), 531-544.
Podsakoff, P. M., MacKenzie, S. B., Podsakoff, N. P., & Lee, J. Y. (2003). The mismeasure of man (agement) and its implications for leadership research. The Leadership Quarterly, 14(6), 615-656.
Ramadani, V., Demiri, A., & Saiti-Demiri, S. (2014). Social media channels: The factors that influ-ence the behavioural intention of customers. International Journal of Business and Globalisation, 12(3), 297–314.
Saha, P., & Nath, A. (2017). A Conceptual Framework of Festival Visitors’ Behavioral Intentions. In MIC 2017 Conference Proceedings.
Sparks, B. A., Perkins, H. E., & Buckley, R. (2013). Online travel reviews as persuasive communica-tion: The effects of content type, source, and certification logos on consumer behavior. Tourism Management, 39, 1-9.
Srinivasan, S., Rutz, O. J., & Pauwels, K. (2016). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity. Journal of the Academy of Marketing Science, 44(4), 440-453.
Stringam, B. (2013). Understanding Water Horsepower. Irrigating Smart Factsheet Series. LSU AgCenter Publication.
Suanpang, P. (2013). Travelers’ Behaviors and Attitudes Towards Using Social Media for Tourism. In Proceedings of the 2013 The International Conference on Tourism, Transport and Logistics. Chal-lenges and Opportunities of Increasing Global Connectivity., 1–6.
Szolnoki, A., & Perc, M. (2018). Evolutionary dynamics of cooperation in neutral populations. New Journal of Physics, 20(1), 013031.
Tan, S. K., Yusoff, W., & Fauziah, W. (2012). Generation x and y and their work motivation.
Urbach, N., & Ahlemann, F. (2010). Structural equation modeling in information systems research us-ing partial least squares. Journal of Information Technology Theory and Application, 11(2), 5-40.
Wesely, P. M. (2012). Learner attitudes, perceptions, and beliefs in language learning. Foreign Lan-guage Annals, 45(s1), s98-s117.
Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase process-es. Journal of marketing research, 258-270.
Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques us-ing SmartPLS. Marketing Bulletin, 24(1), 1-32.
Xiang, Z., Gretzel, U., & Fesenmaier, D. R. (2009). Semantic representation of tourism on the Inter-net. Journal of Travel Research, 47(4), 440-453.
Zainal, N. T. A., Harun, A., & Lily, J. (2017). Examining the mediating effect of attitude towards elec-tronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers. Asia Pacific Management Review, 22(1), 35-44.
Zarrad, H., & Debabi, M. (2015). Analyzing the effect of electronic word of mouth on tourists’ atti-tude toward destination and Travel Intention. International Research Journal of Social Sciences, 4(4), 53-60.
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior 1. Journal of applied social psychology, 32(4), 665-683.
Aghdaie, F. A. A., Fathi, S., & Piraman, A. (2011). Factors affecting the attitude of trust in internet purchasing from the perspective of consumers. Interdisciplinary Journal of Contemporary Research In Business, 3(5), 208-221.
As’ad, A.-R. H., & Alhadid, A. Y. (2014). The impact of social media marketing on brand equity: An empirical study on mobile service providers in Jordan. Review of Integrative Business & Economics Research, 3(1), 315–326.
Babac, R. (2011). Impact of Social-Media Use on Brand Equity of Magazine Brands: A Qualitative Study of Vogue Turkey.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
Barclay, D., Higgins, C., & Thompson, R. (1995). The Partial Least Squares (pls) Approach to Casual Modeling: Personal Computer Adoption Ans Use as an Illustration.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Re-search Publications, 2(5), 1-10.
Cao, Y., Ajjan, H., & Hong, P. (2013). Using social media applications for educational outcomes in college teaching: A structural equation analysis. British Journal of Educational Technology, 44(4), 581-593.
Cheung, C. M., & Thadani, D. R. (2010, June). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. In Bled eConference (p. 18).
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Choi, J. H., & Scott, J. E. (2013). Electronic word of mouth and knowledge sharing on social network sites: a social capital perspective. Journal of Theoretical and Applied Electronic Commerce Re-search, 8(1), 69-82.
Compeau, D., Higgins, C. A., & Huff, S. (1999). Social cognitive theory and individual reactions to computing technology: A longitudinal study. MIS quarterly, 23(2), 145-158.
Crnojevac, H., Gugić, J., & Karlovčan, S. (2010). eTourism: A comparison of online and offline book-ings and the importance of hotel attributes. Journal of Information and Organizational Sciences, 34(1), 41-54.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.
Duncan, R. B. (1976). The ambidextrous organization: Designing dual structures for innovation. The Management of Organization, 1, 167-188.
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College.
Erdoğmuş, İ., & Ergun, S. (2016). Understanding university brand loyalty: the mediating role of atti-tudes towards the department and university. Procedia- Social and Behavioral Sciences, 229, 141-150.
Fili, M., & Krizaj, D. (2016). Electronic Word of Mouth and Its Credibility in Tourism : The Case of Tripadvisor. Academica Turistica, 9(2), 107–111.
Fischer, E., & Reuber, A. R. (2011). Social interaction via new social media:(How) can interactions on Twitter affect effectual thinking and behavior?. Journal of Business Venturing, 26(1), 1-18.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Goldsmith, R. E., & Horowitz, D. (2006). Measuring motivations for online opinion seeking. Journal of Interactive Advertising, 6(2), 2-14.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2005). How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory. Marketing Theory, 5(1), 33-49.
Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of partial least squares struc-tural equation modeling in strategic management research: a review of past practices and recom-mendations for future applications. Long range planning, 45(5-6), 320-340.
Hornbæk, K. (2006). What Is Interaction Design? Interaction Design. Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, 5040-5052
Hsu, C. H. C., & Huang, S. (2010). Formation of tourist behavioral intention and actual behavior. 2010 7th International Conference on Service Systems and Service Management, Proceedings of ICS-SSM’ 10, 717–722. https://doi.org/10.1109/ICSSSM.2010.5530150
Inegbedion, H. E., Obadiaru, D. E., & Bello, V. D. (2016). Factors that Influence Consumers’ Atti-tudes toward Internet Buying in Nigeria. Journal of Internet Commerce, 15(4), 353-375.
Khan, G., & Khan, F. (2015). Motivations to engage in eWom among Muslim tourists: a study of in-bound Muslim tourists to Malaysia. International Journal of Islamic Marketing and Branding, 1(1), 69-80.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An em-pirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Ku, C. H., Chang, Y. C., Wang, Y., Chen, C. H., & Hsiao, S. H. (2019, January). Artificial Intelligence and Visual Analytics: A Deep-Learning Approach to Analyze Hotel Reviews & Responses. In Proceedings of the 52nd Hawaii International Conference on System Sciences.
Kurniawati, F., de Boer, A. A., Minnaert, A. E. M. G., & Mangunsong, F. (2017). Evaluating the effect of a teacher training programme on the primary teachers’ attitudes, knowledge and teaching strate-gies regarding special educational needs. Educational Psychology, 37(3), 287-297.
Kuruuzum, A., & Koksal, C. D. (2010). The impact of service quality on behavioral intention in hospi-tality industry. International Journal of Business and Management Studies, 2(1), 9-15.
Lai, P. (2017). The literature review of technology adoption models and theories for the novelty tech-nology. Journal of Information Systems and Technology Management, 14(1), 21–38.
Leung, X. Y., Bai, B., & Stahura, K. A. (2015). The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter. Journal of Hospitality and Tourism Re-search, 39(2), 147–169.
Mauri, A. G., & Minazzi, R. (2013). Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, 99-107.
McCann, U. (2008). Power to the people Social media tracker: Wave. 3. New York.
McHenry, W. K., & Ash, S. R. (2013). Knowledge management and collaboration: Generation x vs. generation Y. International Journal of Business and Social Science, 4(12).
Merriam-Webster, Inc. (1983). Webster's ninth new collegiate dictionary. Merriam-Webster.
Mir, I. A., & Ur Rehman, K. (2013). Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube. Management & Marketing, 8(4).
Molinillo, S., Ximénez-de-Sandoval, J. L., Fernández-Morales, A., & Coca-Stefaniak, A. (2016). Ho-tel assessment through social media: the case of TripAdvisor. Tourism & Management Studies, 12(1), 15-24.
Nezakati, H., Amidi, A., Jusoh, Y. Y., Moghadas, S., Aziz, Y. A., & Sohrabinezhadtalemi, R. (2015). Review of social media potential on knowledge sharing and collaboration in tourism industry. Pro-cedia-social and Behavioral Sciences, 172, 120-125.
Onur Bodur, H., Brinberg, D., & Coupey, E. (2000). Belief, affect, and attitude: Alternative models of the determinants of attitude. Journal of Consumer Psychology, 9(1), 17-28.
Othman, B. (2013). The influence of technology acceptance model on behavioral intention to use In-ternet banking system.”Universiti Teknologi Malaysia (January 2013).
Othman, B., Harun, A., Rashid, W., Nazeer, S., Kassim, A., & Kadhim, K. (2019). The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malay-sia. Management Science Letters, 9(6), 865-876.
Othman, B., Harun, A., Rashid, W., & Ali, R. (2019). The impact of Umrah service quality on cus-tomer satisfaction towards Umrah travel agents in Malaysia. Management Science Letters, 9(11), 1763-1772.
Park, C., Wang, Y., Yao, Y., & Kang, Y. R. (2011). Factors influencing eWOM effects: Using experi-ence, credibility, and susceptibility. International Journal of Social Science and Humanity, 1(1), 74.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and com-paring indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891.
Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and pro-spects. Journal of Management, 12(4), 531-544.
Podsakoff, P. M., MacKenzie, S. B., Podsakoff, N. P., & Lee, J. Y. (2003). The mismeasure of man (agement) and its implications for leadership research. The Leadership Quarterly, 14(6), 615-656.
Ramadani, V., Demiri, A., & Saiti-Demiri, S. (2014). Social media channels: The factors that influ-ence the behavioural intention of customers. International Journal of Business and Globalisation, 12(3), 297–314.
Saha, P., & Nath, A. (2017). A Conceptual Framework of Festival Visitors’ Behavioral Intentions. In MIC 2017 Conference Proceedings.
Sparks, B. A., Perkins, H. E., & Buckley, R. (2013). Online travel reviews as persuasive communica-tion: The effects of content type, source, and certification logos on consumer behavior. Tourism Management, 39, 1-9.
Srinivasan, S., Rutz, O. J., & Pauwels, K. (2016). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity. Journal of the Academy of Marketing Science, 44(4), 440-453.
Stringam, B. (2013). Understanding Water Horsepower. Irrigating Smart Factsheet Series. LSU AgCenter Publication.
Suanpang, P. (2013). Travelers’ Behaviors and Attitudes Towards Using Social Media for Tourism. In Proceedings of the 2013 The International Conference on Tourism, Transport and Logistics. Chal-lenges and Opportunities of Increasing Global Connectivity., 1–6.
Szolnoki, A., & Perc, M. (2018). Evolutionary dynamics of cooperation in neutral populations. New Journal of Physics, 20(1), 013031.
Tan, S. K., Yusoff, W., & Fauziah, W. (2012). Generation x and y and their work motivation.
Urbach, N., & Ahlemann, F. (2010). Structural equation modeling in information systems research us-ing partial least squares. Journal of Information Technology Theory and Application, 11(2), 5-40.
Wesely, P. M. (2012). Learner attitudes, perceptions, and beliefs in language learning. Foreign Lan-guage Annals, 45(s1), s98-s117.
Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase process-es. Journal of marketing research, 258-270.
Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques us-ing SmartPLS. Marketing Bulletin, 24(1), 1-32.
Xiang, Z., Gretzel, U., & Fesenmaier, D. R. (2009). Semantic representation of tourism on the Inter-net. Journal of Travel Research, 47(4), 440-453.
Zainal, N. T. A., Harun, A., & Lily, J. (2017). Examining the mediating effect of attitude towards elec-tronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers. Asia Pacific Management Review, 22(1), 35-44.
Zarrad, H., & Debabi, M. (2015). Analyzing the effect of electronic word of mouth on tourists’ atti-tude toward destination and Travel Intention. International Research Journal of Social Sciences, 4(4), 53-60.