How to cite this paper
Alrwashdeh, M., Emeagwali, O & Aljuhmani, H. (2019). The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus.Management Science Letters , 9(4), 505-518.
Refrences
Aaker, D. A. (1991). Managing brand equity : capitalizing on the value of a brand name. Free Press.
Aaker, D. A. (1996). Building strong brands. Free Press.
Al Halbusi, H., & Tehseen, S. (2018). The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Im-age and Purchase Intention: A Conceptual Paper. SocioEconomic Challenges, 2.
Alam Hamdani, N., & Abdul Fatah Maulani, G. (2018). The influence of E-WOM on purchase intentions in local culinary business sector. International Journal of Engineering & Technology, 7(2.29), 246.
Alzghoul, A., Elrehail, H., Emeagwali, O. L., & AlShboul, M. K. (2018). Knowledge management, workplace climate, creativity and performance. Journal of Workplace Learning, 30(8), 592–612.
Arndt, J. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4(3), 291.
Avery, C., Resnick, P., & Zeckhauser, R. (1999). The Market for Evaluations. American Economic Review, 89(3), 564–584.
Awang, Z. (2015). SEM made simple: A gentle approach to learning Structural Equation Modeling. MPWS Rich Publication.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of Retailing and Consumer Services, 18(1), 38–45.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
Brown, J. J., & Reingen, P. H. (1987). Social Ties and Word-of-Mouth Referral Behavior. Journal of Consumer Research, 14(3), 350.
Chan, Y. Y. Y., & Ngai, E. W. T. (2011). Conceptualising electronic word of mouth activity. Marketing Intelligence & Planning, 29(5), 488–516.
Chatterjee, P. (2001). Online Reviews: Do Consumers Use Them? ACR North American Advances, NA-28, 129–133.
Chen, Y., & Xie, J. (2008). Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Management Science, 54(3), 477–491.
Cheung, C. M. K., & Lee, M. K. O. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 53(1), 218–225.
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470.
Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43(3), 345–354.
Chu, S.-C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75.
De Bruyn, A., & Lilien, G. L. (2008). A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing, 25(3), 151–163.
Elrehail, H. (2018). The relationship among leadership, innovation and knowledge sharing: A guidance for analysis. Data in Brief, 19, 128–133.
Engel, J. ., Blackwell, R. ., & Kegerreis, R. . (1969). How information is used to adopt and innovation. Journal of Advertising Research, 9 ., 3–8.
Evans, C., & Erkan, I. (2014). The impacts of electronic word of mouth in social media on consumers` purchase intentions. International Conference on Digital Marketing (ICODM2014).
Farzin, M., & Fattahi, M. (2018). eWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, 15(2), 161–183.
Gabler, C. B., & Reynolds, K. E. (2013). Buy Now or Buy Later: The Effects of Scarcity and Discounts on Purchase Decisions. Journal of Marketing Theory and Practice, 21(4), 441–456.
Gaskin, J., & Lim, J. (2016). Model fit measures.
Goldsmith, R. E. (2006). Electronic Word-of-Mouth. In Electronic Commerce (pp. 408–412). IGI Global.
Goldsmith, R. E., & Horowitz, D. (2006). Measuring Motivations for Online Opinion Seeking. Journal of Interactive Advertising, 6(2), 2–14.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456.
Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis.
Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60–75.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52.
Hennig-Thurau, T., Walsh, G., & Walsh, G. (2003). Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet. International Journal of Electronic Commerce, 8(2), 51–74.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(4), 454.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55.
Ibrahim, B., & Aljarah, A. (2018). Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. Data in Brief, 21, 1823–1828.
Johnson, M., & Puto, C. (1987). A Review of Consumer Judgment and Choice. Articles and Chapters.
Kala, D., & Chaubey, D. S. (2018). The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India. International Journal of Services, Economics and Management, 9(2), 143–157.
Katz, E., & Lazarfeld, P. . (1955). Personal Influence. Free Press.
Kazmi, A., & Mehmood, Q. S. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 409–508.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1.
Keller, K. L. (2009). Managing the growth tradeoff: Challenges and opportunities in luxury branding. Journal of Brand Management, 16(5–6), 290–301.
Kim, E., Sung, Y., & Kang, H. (2014). Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Computers in Human Behavior, 37, 18–25.
Kotler, P. (1997). Marketing management (7th ed.). Upper Saddle River.
Krishnamurthy, A., & Kumar, S. R. (2018). Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens. Journal of Retailing and Consumer Services, 43(October 2017), 149–156.
Kunja, S. R., & GVRK, A. (2018). Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs). Management Research Review, MRR-04-2017-0128.
Lee, M. K. O., Cheung, C. M. K., Lim, K. H., & Ling Sia, C. (2006). Understanding customer knowledge sharing in web‐based discussion boards. Internet Research, 16(3), 289–303.
Li, F., & Du, T. C. (2011). Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs. Decision Support Systems, 51(1), 190–197.
Lien, C.-H., Wen, M.-J., Huang, L.-C., & Wu, K.-L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468.
MacKinnon, D. P., Lockwood, C. M., Hoffman, J. M., West, S. G., & Sheets, V. (2002). A comparison of methods to test mediation and other intervening variable effects. Psychological Methods, 7(1), 83–104.
Martínez Salinas, E., & Pina Pérez, J. M. (2009). Modeling the brand extensions’ influence on brand image. Journal of Business Research, 62(1), 50–60.
Moslehpour, M., Wong, W.-K., Lin, Y. H., & Le Huyen Nguyen, T. (2017). Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction. Eurasian Business Review, 8(4), 371–389.
Murray, K. B. (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. Journal of Marketing, 55(1), 10.
Nelson, P. (1970). Information and Consumer Behavior. Journal of Political Economy, 78(2), 311–329.
Park, D.-H., Lee, J., & Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11(4), 125–148.
Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997). Exploring the Implications of the Internet for Consumer Marketing. Journal of the Academy of Marketing Science, 25(4), 329–346.
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717–731.
Reimer, T., & Benkenstein, M. (2016). Altruistic eWOM marketing: More than an alternative to monetary incentives. Journal of Retailing and Consumer Services, 31, 323–333.
Reza Jalilvand, M., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning, 30(4), 460–476.
Richins, M. L. (1984). Word of Mouth Communication As Negative Information. ACR North American Advances, NA-11.
Sandes, F. S., & Urdan, A. T. (2013). Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies. Journal of International Consumer Marketing, 25(3), 181–197.
Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 80, 159–169.
Shukla, P. (2010). Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison. Journal of World Business, 46(2), 242–252.
Sirakaya-Turk, E., Ekinci, Y., & Martin, D. (2015). The efficacy of shopping value in predicting destination loyalty. Journal of Business Research, 68(9), 1878–1885.
Sohaib, M., Hui, P., & Akram, U. (2018). Impact of eWOM and risk-taking in gender on purchase intentions: evidence from Chinese social media. International Journal of Information Systems and Change Management, 10(2), 101.
Sondoh, S. L., Wan Omar, M., Wahid, N. A., Ismail, I., & Harun, A. (2007). The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic. Asian Academy of Management Journal, 12(1), 83–107.
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310–1323.
Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66.
Steffes, E. M., & Burgee, L. E. (2009). Social ties and online word of mouth. Internet Research, 19(1), 42–59.
Subramani, M. R., & Rajagopalan, B. (2003). Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM, 46(12), 300.
Torlak, O., Yalin Ozkara, B., Ali Tiltay, M., Cengiz, H., & Fatih Dulger, M. (2014). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328–344.
Wang, J. J., Wang, L. Y., & Wang, M. M. (2018). Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation. Electronic Commerce Research and Applications, 28, 54–62.
Wang, X., Yu, C., & Wei, Y. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal of Interactive Marketing, 26(4), 198–208.
Weinberg, B. D., & Davis, L. (2005). Exploring the WOW in online-auction feedback. Journal of Business Research, 58(11), 1609–1621.
Westbrook, R. A. (1987). Product/Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), 258.
Wu, P. C. S., & Wang, Y. (2011). The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude. Asia Pacific Journal of Marketing and Logistics, 23(4), 448–472.
Wu, P. C. S., Yeh, G. Y.-Y., & Hsiao, C.-R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal (AMJ), 19(1), 30–39.
Yang, L., Cheng, Q., & Tong, S. (2015). Empirical study of eWOM’s influence on consumers’ purchase decisions. The Strategies of China’s Firms, 123–135.
Zhang, R., & Tran, T. T. (2009). Helping E-Commerce Consumers Make Good Purchase Decisions: A User Reviews-Based Approach (pp. 1–11). Springer, Berlin, Heidelberg.
Zhao, M., & Xie, J. (2011). Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations. Journal of Marketing Research, 48(3), 486–496.
Aaker, D. A. (1996). Building strong brands. Free Press.
Al Halbusi, H., & Tehseen, S. (2018). The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Im-age and Purchase Intention: A Conceptual Paper. SocioEconomic Challenges, 2.
Alam Hamdani, N., & Abdul Fatah Maulani, G. (2018). The influence of E-WOM on purchase intentions in local culinary business sector. International Journal of Engineering & Technology, 7(2.29), 246.
Alzghoul, A., Elrehail, H., Emeagwali, O. L., & AlShboul, M. K. (2018). Knowledge management, workplace climate, creativity and performance. Journal of Workplace Learning, 30(8), 592–612.
Arndt, J. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4(3), 291.
Avery, C., Resnick, P., & Zeckhauser, R. (1999). The Market for Evaluations. American Economic Review, 89(3), 564–584.
Awang, Z. (2015). SEM made simple: A gentle approach to learning Structural Equation Modeling. MPWS Rich Publication.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of Retailing and Consumer Services, 18(1), 38–45.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
Brown, J. J., & Reingen, P. H. (1987). Social Ties and Word-of-Mouth Referral Behavior. Journal of Consumer Research, 14(3), 350.
Chan, Y. Y. Y., & Ngai, E. W. T. (2011). Conceptualising electronic word of mouth activity. Marketing Intelligence & Planning, 29(5), 488–516.
Chatterjee, P. (2001). Online Reviews: Do Consumers Use Them? ACR North American Advances, NA-28, 129–133.
Chen, Y., & Xie, J. (2008). Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Management Science, 54(3), 477–491.
Cheung, C. M. K., & Lee, M. K. O. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 53(1), 218–225.
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470.
Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43(3), 345–354.
Chu, S.-C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75.
De Bruyn, A., & Lilien, G. L. (2008). A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing, 25(3), 151–163.
Elrehail, H. (2018). The relationship among leadership, innovation and knowledge sharing: A guidance for analysis. Data in Brief, 19, 128–133.
Engel, J. ., Blackwell, R. ., & Kegerreis, R. . (1969). How information is used to adopt and innovation. Journal of Advertising Research, 9 ., 3–8.
Evans, C., & Erkan, I. (2014). The impacts of electronic word of mouth in social media on consumers` purchase intentions. International Conference on Digital Marketing (ICODM2014).
Farzin, M., & Fattahi, M. (2018). eWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, 15(2), 161–183.
Gabler, C. B., & Reynolds, K. E. (2013). Buy Now or Buy Later: The Effects of Scarcity and Discounts on Purchase Decisions. Journal of Marketing Theory and Practice, 21(4), 441–456.
Gaskin, J., & Lim, J. (2016). Model fit measures.
Goldsmith, R. E. (2006). Electronic Word-of-Mouth. In Electronic Commerce (pp. 408–412). IGI Global.
Goldsmith, R. E., & Horowitz, D. (2006). Measuring Motivations for Online Opinion Seeking. Journal of Interactive Advertising, 6(2), 2–14.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456.
Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis.
Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents. Journal of Service Research, 4(1), 60–75.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52.
Hennig-Thurau, T., Walsh, G., & Walsh, G. (2003). Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet. International Journal of Electronic Commerce, 8(2), 51–74.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(4), 454.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55.
Ibrahim, B., & Aljarah, A. (2018). Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. Data in Brief, 21, 1823–1828.
Johnson, M., & Puto, C. (1987). A Review of Consumer Judgment and Choice. Articles and Chapters.
Kala, D., & Chaubey, D. S. (2018). The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India. International Journal of Services, Economics and Management, 9(2), 143–157.
Katz, E., & Lazarfeld, P. . (1955). Personal Influence. Free Press.
Kazmi, A., & Mehmood, Q. S. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 409–508.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1.
Keller, K. L. (2009). Managing the growth tradeoff: Challenges and opportunities in luxury branding. Journal of Brand Management, 16(5–6), 290–301.
Kim, E., Sung, Y., & Kang, H. (2014). Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Computers in Human Behavior, 37, 18–25.
Kotler, P. (1997). Marketing management (7th ed.). Upper Saddle River.
Krishnamurthy, A., & Kumar, S. R. (2018). Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens. Journal of Retailing and Consumer Services, 43(October 2017), 149–156.
Kunja, S. R., & GVRK, A. (2018). Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs). Management Research Review, MRR-04-2017-0128.
Lee, M. K. O., Cheung, C. M. K., Lim, K. H., & Ling Sia, C. (2006). Understanding customer knowledge sharing in web‐based discussion boards. Internet Research, 16(3), 289–303.
Li, F., & Du, T. C. (2011). Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs. Decision Support Systems, 51(1), 190–197.
Lien, C.-H., Wen, M.-J., Huang, L.-C., & Wu, K.-L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468.
MacKinnon, D. P., Lockwood, C. M., Hoffman, J. M., West, S. G., & Sheets, V. (2002). A comparison of methods to test mediation and other intervening variable effects. Psychological Methods, 7(1), 83–104.
Martínez Salinas, E., & Pina Pérez, J. M. (2009). Modeling the brand extensions’ influence on brand image. Journal of Business Research, 62(1), 50–60.
Moslehpour, M., Wong, W.-K., Lin, Y. H., & Le Huyen Nguyen, T. (2017). Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction. Eurasian Business Review, 8(4), 371–389.
Murray, K. B. (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. Journal of Marketing, 55(1), 10.
Nelson, P. (1970). Information and Consumer Behavior. Journal of Political Economy, 78(2), 311–329.
Park, D.-H., Lee, J., & Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11(4), 125–148.
Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997). Exploring the Implications of the Internet for Consumer Marketing. Journal of the Academy of Marketing Science, 25(4), 329–346.
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717–731.
Reimer, T., & Benkenstein, M. (2016). Altruistic eWOM marketing: More than an alternative to monetary incentives. Journal of Retailing and Consumer Services, 31, 323–333.
Reza Jalilvand, M., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning, 30(4), 460–476.
Richins, M. L. (1984). Word of Mouth Communication As Negative Information. ACR North American Advances, NA-11.
Sandes, F. S., & Urdan, A. T. (2013). Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies. Journal of International Consumer Marketing, 25(3), 181–197.
Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 80, 159–169.
Shukla, P. (2010). Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison. Journal of World Business, 46(2), 242–252.
Sirakaya-Turk, E., Ekinci, Y., & Martin, D. (2015). The efficacy of shopping value in predicting destination loyalty. Journal of Business Research, 68(9), 1878–1885.
Sohaib, M., Hui, P., & Akram, U. (2018). Impact of eWOM and risk-taking in gender on purchase intentions: evidence from Chinese social media. International Journal of Information Systems and Change Management, 10(2), 101.
Sondoh, S. L., Wan Omar, M., Wahid, N. A., Ismail, I., & Harun, A. (2007). The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic. Asian Academy of Management Journal, 12(1), 83–107.
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310–1323.
Spears, N., & Singh, S. N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66.
Steffes, E. M., & Burgee, L. E. (2009). Social ties and online word of mouth. Internet Research, 19(1), 42–59.
Subramani, M. R., & Rajagopalan, B. (2003). Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM, 46(12), 300.
Torlak, O., Yalin Ozkara, B., Ali Tiltay, M., Cengiz, H., & Fatih Dulger, M. (2014). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328–344.
Wang, J. J., Wang, L. Y., & Wang, M. M. (2018). Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation. Electronic Commerce Research and Applications, 28, 54–62.
Wang, X., Yu, C., & Wei, Y. (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal of Interactive Marketing, 26(4), 198–208.
Weinberg, B. D., & Davis, L. (2005). Exploring the WOW in online-auction feedback. Journal of Business Research, 58(11), 1609–1621.
Westbrook, R. A. (1987). Product/Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), 258.
Wu, P. C. S., & Wang, Y. (2011). The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude. Asia Pacific Journal of Marketing and Logistics, 23(4), 448–472.
Wu, P. C. S., Yeh, G. Y.-Y., & Hsiao, C.-R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal (AMJ), 19(1), 30–39.
Yang, L., Cheng, Q., & Tong, S. (2015). Empirical study of eWOM’s influence on consumers’ purchase decisions. The Strategies of China’s Firms, 123–135.
Zhang, R., & Tran, T. T. (2009). Helping E-Commerce Consumers Make Good Purchase Decisions: A User Reviews-Based Approach (pp. 1–11). Springer, Berlin, Heidelberg.
Zhao, M., & Xie, J. (2011). Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations. Journal of Marketing Research, 48(3), 486–496.