How to cite this paper
APA: Zangeneh, S., Mohammadkazemi, R & Rezvani, M. (2014). Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products. Management Science Letters, 4(11), 2433-2440.
Chicago/Turabian: Zangeneh, S., Mohammadkazemi, R & Rezvani, M. 2014. "Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products." Management Science Letters 4, no. 11 (2014): 2433-2440.
AMA: Zangeneh, S., Mohammadkazemi, R & Rezvani, M. Investigating the effect of Electronic Word Of Mouth on customer’s purchase intention of digital products. Management Science Letters. 2014;4(11):2433-2440.
References
Bansal, H. S., & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of service research, 3(2), 166-177.
Bhattacherjee, A., & Sanford, C. (2006). Influence processes for information technology acceptance: an elaboration likelihood model. MIS quarterly, 30(4), 805-825.
Bone, P. F. (1995). Word-of-mouth effects on short-term and long-term product judgments. Journal of Business Research, 32(3), 213-223.
Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer research, 14(3), 350-362.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20.
Cakim, I. M. (2009). Implementing word of mouth marketing: online strategies to identify influencers, craft stories, and draw customers. John Wiley & Sons.
Chatterjee, P. (2001). Online reviews: do consumers use them?. Advances in consumer research, 28, 129-133.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
Davis, A., & Khazanchi, D. (2008). An Empirical Study of Online Word of Mouth as a Predictor for Multi?product Category e?Commerce Sales. Electronic Markets, 18(2), 130-141.
Fan, Y. W., & Miao, Y. F. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175.
Godes, D., & Mayzlin, D. (2004). Using online conversations to study word-of-mouth communication. Marketing Science, 23(4), 545-560.
Godes, D., & Mayzlin, D. (2009). Firm-created word-of-mouth communication: Evidence from a field test. Marketing Science, 28(4), 721-739.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business research, 59(4), 449-456.
Hennig?Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word?of?mouth via consumer?opinion platforms: What motivates consumers to articulate themselves on the Internet?. Journal of Interactive Marketing, 18(1), 38-52.
Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning, 30(4), 460-476.
Kalwani, M. U., & Silk, A. J. (1982). On the reliability and predictive validity of purchase intention measures. Marketing Science, 1(3), 243-286.
Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19-34.
Lin, C., Wu, Y. S., & Chen, J. C. V. (2013). Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image. In Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management (pp. S3_29-47). ToKnowPress.
Wang, X., & Yang, Z. (2010). The effect of brand credibility on consumers’ brand purchase intention in emerging economies: The moderating role of brand awareness and brand image. Journal of Global Marketing, 23(3), 177-188.
Xiao, B., & Benbasat, I. (2007). E-commerce product recommendation agents: use, characteristics, and impact. Mis Quarterly, 31(1), 137-209.
Bhattacherjee, A., & Sanford, C. (2006). Influence processes for information technology acceptance: an elaboration likelihood model. MIS quarterly, 30(4), 805-825.
Bone, P. F. (1995). Word-of-mouth effects on short-term and long-term product judgments. Journal of Business Research, 32(3), 213-223.
Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer research, 14(3), 350-362.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing, 21(3), 2-20.
Cakim, I. M. (2009). Implementing word of mouth marketing: online strategies to identify influencers, craft stories, and draw customers. John Wiley & Sons.
Chatterjee, P. (2001). Online reviews: do consumers use them?. Advances in consumer research, 28, 129-133.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
Davis, A., & Khazanchi, D. (2008). An Empirical Study of Online Word of Mouth as a Predictor for Multi?product Category e?Commerce Sales. Electronic Markets, 18(2), 130-141.
Fan, Y. W., & Miao, Y. F. (2012). Effect of electronic word-of-mouth on consumer purchase intention: The perspective of gender differences. International Journal of Electronic Business Management, 10(3), 175.
Godes, D., & Mayzlin, D. (2004). Using online conversations to study word-of-mouth communication. Marketing Science, 23(4), 545-560.
Godes, D., & Mayzlin, D. (2009). Firm-created word-of-mouth communication: Evidence from a field test. Marketing Science, 28(4), 721-739.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business research, 59(4), 449-456.
Hennig?Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word?of?mouth via consumer?opinion platforms: What motivates consumers to articulate themselves on the Internet?. Journal of Interactive Marketing, 18(1), 38-52.
Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning, 30(4), 460-476.
Kalwani, M. U., & Silk, A. J. (1982). On the reliability and predictive validity of purchase intention measures. Marketing Science, 1(3), 243-286.
Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19-34.
Lin, C., Wu, Y. S., & Chen, J. C. V. (2013). Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image. In Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management (pp. S3_29-47). ToKnowPress.
Wang, X., & Yang, Z. (2010). The effect of brand credibility on consumers’ brand purchase intention in emerging economies: The moderating role of brand awareness and brand image. Journal of Global Marketing, 23(3), 177-188.
Xiao, B., & Benbasat, I. (2007). E-commerce product recommendation agents: use, characteristics, and impact. Mis Quarterly, 31(1), 137-209.