How to cite this paper
Prabowo, H., Bramulya, R & Yuniarty, Y. (2020). Student purchase intention in higher education sector: The role of social network marketing and student engagement.Management Science Letters , 10(1), 103-110.
Refrences
Ahmed, M., Ashfaq, & Zahid, Z. (2014). Role of social media marketing to enhance CRM and brand equity in terms of purchase intention. Asian Journal of Management Research, 4(3), 533-549.
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. 32(1), 15-27.
Bado, N., & Nyangau, J. (2012). Social media and marketing of higher education. Journal of the Research Center for Educational (RCET), 8.
Balakrishnan, B. K. P. D., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia - Social and Behavioral Sciences, 148, 177-185.
Barhemmati, N., & Ahmad, A. (2015). Effects of social network marketing (SNM) on consumer purchase behavior through customer engagement. Journal of Advanced Management Science, 3(4).
Bennett, G., & Lachowetz, T. (2004). Marketing to lifestyles: Action sports and Generation Y. Sport Marketing Quarterly, 13(4), 239-243.
Bhagat, P. S., Klein, A., & Sharma, V. (2009). The impact of new media on internet-based group consumer behavior. Journal of Academy of Business and Economics, 9, 83-94.
Blankenship, M. (2011). How social media can and should impact higher education. Education Digest, 76(7), 39-42.
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114.
Chen, Y.-R. R. (2017). Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. Public Relations Review, 43(5), 945-954.
Clement, J. (2019, April, 29). Countries with the most Facebook users 2019.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product Brand Management, 24(1), 28-42.
Drews, W., & Schemer, C. (2010). eTourism for All? Online Travel Planning of Disabled People, Vienna.
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55.
Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 23(6), 872-888.
Gummerus, J., Liljander, V., Weman, E., & Pihlström, M. (2012). Customer Engagement in a Facebook Brand Community. Management Research Review, 35(9), 857-877.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate Data Analysis (Seventh ed.). England: Pearson Education Limited.
Hamilton, M., Kaltcheva, V., D., & Rohm, A., J. (2016). Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion. Journal of Interactive Marketing, 36, 121-133.
Hapsari, R., Clemes, M. D., & Dean, D. (2017). The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty. International Journal of Quality Service Sciences, 9(1), 21-40.
Heller Baird, C., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy & Leadership, 39(5), 30-37.
Indonesia, A. P. J. I. (2018). Penetrasi & Profil Perilaku Pengguna Internet Indonesia. from Asosiasi Penyelenggara Jasa Internet Indonesia https://apjii.or.id/survei2018s/download/6lcFpCyGHJazdMRbIvPsQt4UqTnw3V
Karimi, S., & Naghibi, H. S. (2015). Social media marketing (SMM) strategies for small to medium enterprises (SMEs). International Journal of Information, Business Management, 7(4), 86.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Loudon, D. L., & Bitta, A. J. D. (1993). Consumer Behavior: Concepts and Applications: McGraw-Hill.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: Introducing the social CRM house. Journal of Interactive Marketing, 27(4), 270-280.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
McKnight, D. H., & Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International Journal of Electronic Commerce, 6(2), 35-59.
Ngai, E., WT, Moon, K.-l., Karen, Lam, S., Sing, Chin, E., SK, & Tao, S., SC. (2015). Social media models, technologies, and applications: an academic review and case study. Industrial Management Data Systems, 115(5), 769-802.
Paquette, H. (2013). Social media as a marketing tool: a literature review. Major Papers by Master of Science Students.
Pentina, I., & Koh, A., C. (2012). Exploring social media marketing strategies in SMEs. International Journal of Internet Marketing Advertising, 7(4), 292-310.
Phillips, J., & Noble, S. M. (2007). Simply captivating: Understanding consumers' attitudes toward the cinema as an advertising medium. Journal of Advertising, 36(1), 81-94.
Shaw, M. (2012). The State of Social Media. London: Online Marketing Institute.
Smedescu, D. A. (2014). Using social media marketing in higher education. Romanian Journal of Marketing(1), 77-80.
Sorenson, S., & Adkins, A. (2014, July, 22, 2014). Why Customer Engagement Matters So Much Now. Business Journal.
Sprott, D., Czellar, S., & Spangenberg, E. (2009). The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46(1), 92-104.
Subramani, R. (2015). The academic usage of social networking sites by the university students of Tamil Nadu. Online Journal of Communication Media Technologies, 5(3), 162.
Toor, A., Husnain, M., & Hussain, T. (2017). The impact of social Network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian Journal of Business Accounting, 10(1), 167-199.
Wang, J.-C., & Chang, C.-H. (2013). How online social ties and product-related risks influence purchase intentions: A Facebook experiment. Electronic Commerce Research and Applications, 12(5), 337-346.
Wang, X., Yu, C., & Wei, Y. (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26(4), 198-208.
Weman, E. A. (2011). Consumer motivations to join a brand community on Facebook (Available on Internet). Svenska handelshögskolan,
Widdicombe, S., & Wooffitt, R. (1995). The Language of Youth Subcultures: Social Identity in Action: Harvester Wheatsheaf.
Yoo, B., & Donthu, N. (2001). Developing a Scale To Measure The Perceived Quality Of An Internet Shopping Site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2(1), 31-45.
Zhu, Z., Wang, J., Wang, X., & Wan, X. (2016). Exploring factors of user’s peer-influence behavior in social media on purchase intention: Evidence from QQ. Computers in Human Behavior, 63, 980-987.
Zollo, P. (1995). Talking to teens – the teenage market is free-spending and loaded with untapped Potential, A veteran of the teen market research explains what’s cool, what’s not and how to tell the difference. American Demographics, 17, 22-28.
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. 32(1), 15-27.
Bado, N., & Nyangau, J. (2012). Social media and marketing of higher education. Journal of the Research Center for Educational (RCET), 8.
Balakrishnan, B. K. P. D., Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y. Procedia - Social and Behavioral Sciences, 148, 177-185.
Barhemmati, N., & Ahmad, A. (2015). Effects of social network marketing (SNM) on consumer purchase behavior through customer engagement. Journal of Advanced Management Science, 3(4).
Bennett, G., & Lachowetz, T. (2004). Marketing to lifestyles: Action sports and Generation Y. Sport Marketing Quarterly, 13(4), 239-243.
Bhagat, P. S., Klein, A., & Sharma, V. (2009). The impact of new media on internet-based group consumer behavior. Journal of Academy of Business and Economics, 9, 83-94.
Blankenship, M. (2011). How social media can and should impact higher education. Education Digest, 76(7), 39-42.
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114.
Chen, Y.-R. R. (2017). Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. Public Relations Review, 43(5), 945-954.
Clement, J. (2019, April, 29). Countries with the most Facebook users 2019.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product Brand Management, 24(1), 28-42.
Drews, W., & Schemer, C. (2010). eTourism for All? Online Travel Planning of Disabled People, Vienna.
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55.
Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 23(6), 872-888.
Gummerus, J., Liljander, V., Weman, E., & Pihlström, M. (2012). Customer Engagement in a Facebook Brand Community. Management Research Review, 35(9), 857-877.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate Data Analysis (Seventh ed.). England: Pearson Education Limited.
Hamilton, M., Kaltcheva, V., D., & Rohm, A., J. (2016). Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion. Journal of Interactive Marketing, 36, 121-133.
Hapsari, R., Clemes, M. D., & Dean, D. (2017). The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty. International Journal of Quality Service Sciences, 9(1), 21-40.
Heller Baird, C., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy & Leadership, 39(5), 30-37.
Indonesia, A. P. J. I. (2018). Penetrasi & Profil Perilaku Pengguna Internet Indonesia. from Asosiasi Penyelenggara Jasa Internet Indonesia https://apjii.or.id/survei2018s/download/6lcFpCyGHJazdMRbIvPsQt4UqTnw3V
Karimi, S., & Naghibi, H. S. (2015). Social media marketing (SMM) strategies for small to medium enterprises (SMEs). International Journal of Information, Business Management, 7(4), 86.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Loudon, D. L., & Bitta, A. J. D. (1993). Consumer Behavior: Concepts and Applications: McGraw-Hill.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: Introducing the social CRM house. Journal of Interactive Marketing, 27(4), 270-280.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.
McKnight, D. H., & Chervany, N. L. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International Journal of Electronic Commerce, 6(2), 35-59.
Ngai, E., WT, Moon, K.-l., Karen, Lam, S., Sing, Chin, E., SK, & Tao, S., SC. (2015). Social media models, technologies, and applications: an academic review and case study. Industrial Management Data Systems, 115(5), 769-802.
Paquette, H. (2013). Social media as a marketing tool: a literature review. Major Papers by Master of Science Students.
Pentina, I., & Koh, A., C. (2012). Exploring social media marketing strategies in SMEs. International Journal of Internet Marketing Advertising, 7(4), 292-310.
Phillips, J., & Noble, S. M. (2007). Simply captivating: Understanding consumers' attitudes toward the cinema as an advertising medium. Journal of Advertising, 36(1), 81-94.
Shaw, M. (2012). The State of Social Media. London: Online Marketing Institute.
Smedescu, D. A. (2014). Using social media marketing in higher education. Romanian Journal of Marketing(1), 77-80.
Sorenson, S., & Adkins, A. (2014, July, 22, 2014). Why Customer Engagement Matters So Much Now. Business Journal.
Sprott, D., Czellar, S., & Spangenberg, E. (2009). The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46(1), 92-104.
Subramani, R. (2015). The academic usage of social networking sites by the university students of Tamil Nadu. Online Journal of Communication Media Technologies, 5(3), 162.
Toor, A., Husnain, M., & Hussain, T. (2017). The impact of social Network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian Journal of Business Accounting, 10(1), 167-199.
Wang, J.-C., & Chang, C.-H. (2013). How online social ties and product-related risks influence purchase intentions: A Facebook experiment. Electronic Commerce Research and Applications, 12(5), 337-346.
Wang, X., Yu, C., & Wei, Y. (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26(4), 198-208.
Weman, E. A. (2011). Consumer motivations to join a brand community on Facebook (Available on Internet). Svenska handelshögskolan,
Widdicombe, S., & Wooffitt, R. (1995). The Language of Youth Subcultures: Social Identity in Action: Harvester Wheatsheaf.
Yoo, B., & Donthu, N. (2001). Developing a Scale To Measure The Perceived Quality Of An Internet Shopping Site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2(1), 31-45.
Zhu, Z., Wang, J., Wang, X., & Wan, X. (2016). Exploring factors of user’s peer-influence behavior in social media on purchase intention: Evidence from QQ. Computers in Human Behavior, 63, 980-987.
Zollo, P. (1995). Talking to teens – the teenage market is free-spending and loaded with untapped Potential, A veteran of the teen market research explains what’s cool, what’s not and how to tell the difference. American Demographics, 17, 22-28.