How to cite this paper
Azad, N & Arabi, A. (2014). Investigating the effects of brand experience components on power of brand in food industry.Management Science Letters , 4(10), 2177-2182.
Refrences
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Baldinger, A. L., & Rubinson, J. (1996). Brand loyalty: the link between attitude and behavior. Journal of Advertising Research, 36, 22-36.
Bennett, R., & Rundle-Thiele, S. (2002). A comparison of attitudinal loyalty measurement approaches. The Journal of Brand Management, 9(3), 193-209.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Bulmer, S., & Buchanan-Oliver, M. (2010). Experiences of brands and national identity. Australasian Marketing Journal (AMJ), 18(4), 199-205.
Chen, K. J., & Liu, C. M. (2004). Positive brand extension trial and choice of parent brand. Journal of Product & Brand Management, 13(1), 25-36.
Clatworthy, S. (2012). Bridging the gap between brand strategy and customer experience. Managing Service Quality, 22(2), 108-127.
Gabisch, J. A., & Gwebu, K. L. (2011). Impact of virtual brand experience on purchase intentions: The role of multichannel congruence. Journal of Electronic Commerce Research, 12(4), 302-319.
Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438-452.
Hultén, B. (2011). Sensory marketing: the multi-sensory brand-experience concept. European Business Review, 23(3), 256-273.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning, 28(3), 241-248.
Kim, B. D., & Sullivan, M. W. (1998). The effect of parent brand experience on line extension trial and repeat purchase. Marketing Letters, 9(2), 181-193.
Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.
Morgan-Thomas, A., & Veloutsou, C. (2013). Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), 21-27.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management,14(5), 410-421.
Payne, A., Storbacka, K., Frow, P., & Knox, S. (2009). Co-creating brands: diagnosing and designing the relationship experience. Journal of Business Research, 62(3), 379-389.
O & apos; Cass, A., & Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product & Brand Management, 13(4), 257-268.
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.
Schembri, S. (2009). Reframing brand experience: The experiential meaning of Harley–Davidson. Journal of Business Research, 62(12), 1299-1310.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.
Baldinger, A. L., & Rubinson, J. (1996). Brand loyalty: the link between attitude and behavior. Journal of Advertising Research, 36, 22-36.
Bennett, R., & Rundle-Thiele, S. (2002). A comparison of attitudinal loyalty measurement approaches. The Journal of Brand Management, 9(3), 193-209.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Bulmer, S., & Buchanan-Oliver, M. (2010). Experiences of brands and national identity. Australasian Marketing Journal (AMJ), 18(4), 199-205.
Chen, K. J., & Liu, C. M. (2004). Positive brand extension trial and choice of parent brand. Journal of Product & Brand Management, 13(1), 25-36.
Clatworthy, S. (2012). Bridging the gap between brand strategy and customer experience. Managing Service Quality, 22(2), 108-127.
Gabisch, J. A., & Gwebu, K. L. (2011). Impact of virtual brand experience on purchase intentions: The role of multichannel congruence. Journal of Electronic Commerce Research, 12(4), 302-319.
Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438-452.
Hultén, B. (2011). Sensory marketing: the multi-sensory brand-experience concept. European Business Review, 23(3), 256-273.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning, 28(3), 241-248.
Kim, B. D., & Sullivan, M. W. (1998). The effect of parent brand experience on line extension trial and repeat purchase. Marketing Letters, 9(2), 181-193.
Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.
Morgan-Thomas, A., & Veloutsou, C. (2013). Beyond technology acceptance: Brand relationships and online brand experience. Journal of Business Research, 66(1), 21-27.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management,14(5), 410-421.
Payne, A., Storbacka, K., Frow, P., & Knox, S. (2009). Co-creating brands: diagnosing and designing the relationship experience. Journal of Business Research, 62(3), 379-389.
O & apos; Cass, A., & Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product & Brand Management, 13(4), 257-268.
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.
Schembri, S. (2009). Reframing brand experience: The experiential meaning of Harley–Davidson. Journal of Business Research, 62(12), 1299-1310.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.