How to cite this paper
Saeedniya, H. (2014). A study on examining interrelationships among customer satisfaction, loyalty, and switching intent in industrial food suppliers.Management Science Letters , 4(7), 1559-1562.
Refrences
Aaker, D. A. (2004). Leveraging the corporate brand. California management review, 46(3), 6-18.
Alloza, A. (2008). Brand engagement and brand experience at BBVA, the transformation of a 150 years old company. Corporate Reputation Review, 11(4), 371-379.
Ambler, T., Bhattacharya, C. B., Edell, J., Keller, K. L., Lemon, K. N., & Mittal, V. (2002). Relating brand and customer perspectives on marketing management. Journal of Service Research, 5(1), 13-25.
Arora, R., & Stoner, C. (1996). The effect of perceived service quality and name familiarity on the service selection decision. Journal of Services Marketing,10(1), 22-34.
Auh, S., & Johnson, M. D. (2005). Compatibility effects in evaluations of satisfaction and loyalty. Journal of Economic psychology, 26(1), 35-57.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: A conceptual model and research. Journal of marketing, 57(4), 83.
Bigne, E., & Blesa, A. (2003). Market orientation, trust and satisfaction in dyadic relationships: a manufacturer-retailer analysis. International Journal of Retail & Distribution Management, 31(11), 574-590.
Bloch, P. H., Bush, R. F., & Campbell, L. (1993). Consumer “accomplices” in product counterfeiting: a demand side investigation. Journal of Consumer Marketing, 10(4), 27-36.
Bitner, M. J. (1990). Evaluating service encounters: the effects of physical surroundings and employee responses. The Journal of Marketing, 54(2), 69-82.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of marketing, 56(2), 57-71.
Chaudhuri, A. (1999). Does brand loyalty mediate brand equity outcomes?. Journal of Marketing Theory and Practice, 136-146.
Chaudhry, P. E., & Walsh, M. G. (1996). An assessment of the impact of counterfeiting in international markets: the piracy paradox persists. The Columbia Journal of World Business, 31(3), 34-48.
Gregory, J. R., & Wiechmann, J. G. (1997). Leveraging the corporate brand. Lincolnwood, IL: NTC Business Books.
Mandel, N., & Nowlis, S. M. (2008). The effect of making a prediction about the outcome of a consumption experience on the enjoyment of that experience. Journal of Consumer Research, 35(1), 9-20.
Alloza, A. (2008). Brand engagement and brand experience at BBVA, the transformation of a 150 years old company. Corporate Reputation Review, 11(4), 371-379.
Ambler, T., Bhattacharya, C. B., Edell, J., Keller, K. L., Lemon, K. N., & Mittal, V. (2002). Relating brand and customer perspectives on marketing management. Journal of Service Research, 5(1), 13-25.
Arora, R., & Stoner, C. (1996). The effect of perceived service quality and name familiarity on the service selection decision. Journal of Services Marketing,10(1), 22-34.
Auh, S., & Johnson, M. D. (2005). Compatibility effects in evaluations of satisfaction and loyalty. Journal of Economic psychology, 26(1), 35-57.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: A conceptual model and research. Journal of marketing, 57(4), 83.
Bigne, E., & Blesa, A. (2003). Market orientation, trust and satisfaction in dyadic relationships: a manufacturer-retailer analysis. International Journal of Retail & Distribution Management, 31(11), 574-590.
Bloch, P. H., Bush, R. F., & Campbell, L. (1993). Consumer “accomplices” in product counterfeiting: a demand side investigation. Journal of Consumer Marketing, 10(4), 27-36.
Bitner, M. J. (1990). Evaluating service encounters: the effects of physical surroundings and employee responses. The Journal of Marketing, 54(2), 69-82.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of marketing, 56(2), 57-71.
Chaudhuri, A. (1999). Does brand loyalty mediate brand equity outcomes?. Journal of Marketing Theory and Practice, 136-146.
Chaudhry, P. E., & Walsh, M. G. (1996). An assessment of the impact of counterfeiting in international markets: the piracy paradox persists. The Columbia Journal of World Business, 31(3), 34-48.
Gregory, J. R., & Wiechmann, J. G. (1997). Leveraging the corporate brand. Lincolnwood, IL: NTC Business Books.
Mandel, N., & Nowlis, S. M. (2008). The effect of making a prediction about the outcome of a consumption experience on the enjoyment of that experience. Journal of Consumer Research, 35(1), 9-20.