How to cite this paper
Hosseinzadeh, A., Azad, N & Akbar, S. (2014). A study on the effect of brand experience on consumer purchase experiences: A case study of food industry.Decision Science Letters , 3(1), 93-102.
Refrences
Alloza, A. (2008). Brand engagement and brand experience at BBVA, the transformation of a 150 years old company. Corporate Reputation Review,11(4), 371-379.
Azad, N., Seyedaliakbar, S., Hosseinzadeh, A., & Arabi, A. (2013). An exploration study on factors influencing Iranian food industry. Management Science Letters, 3(5), 1315-1322.
Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85–89.
Blain, C.R. (2001). Destination branding in destination marketing organizations. MBA thesis, University of Calgary.
Davis, R., Buchanan-Oliver, M., & Brodie, R. J. (2000). Retail service branding in electronic-commerce environments. Journal of Service Research, 3(2), 178-186.
Firat, A. F., & Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. Journal of consumer research, 239-267.
Han, H., & Back, K. J. (2008). Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry. Journal of Hospitality & Tourism Research, 32(4), 467-490.
Johansson, J.(2007). Working with events to build a destination brand identity-the DMO perspective. Tourism Management thesis, Goteborg University.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning,28(3), 241-248.
Laverie, D. A., Kleine, R. E., & Kleine, S. S. (1993). Linking emotions and values in consumption experiences: An exploratory study. Advances in Consumer Research, 20(1), 70-75.
Méndez, J. L., Oubi?a, J., & Rubio, N. (2006). Explanatory factors regarding manufacturer brand price consistency. Journal of Product & Brand Management, 15(6), 402-411.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410-421.
Keller, K.L. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice-Hall, Upper Saddle River, NJ
Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955-964.
Reichheld, F. F. (2001). The loyalty effect: The hidden force behind growth, profits, and lasting value. Harvard Business Press.
Rooney, J. A. (1995). Branding: a trend for today and tomorrow. Journal of product & brand management, 4(4), 48-55.
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.
Sandstr?m, S., Edvardsson, B., Kristensson, P., & Magnusson, P. (2008). Value in use through service experience. Managing Service Quality, 18(2), 112-126.
Schembri, S. (2009). Reframing brand experience: The experiential meaning of Harley–Davidson. Journal of Business Research, 62(12), 1299-1310.
Schmitt, B., Zarantonello, L., & Brakus, J. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of Marketing, 73(3), 52-68.
Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of Product & Brand Management, 10(7), 403-422.
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 1-17.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.
Azad, N., Seyedaliakbar, S., Hosseinzadeh, A., & Arabi, A. (2013). An exploration study on factors influencing Iranian food industry. Management Science Letters, 3(5), 1315-1322.
Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85–89.
Blain, C.R. (2001). Destination branding in destination marketing organizations. MBA thesis, University of Calgary.
Davis, R., Buchanan-Oliver, M., & Brodie, R. J. (2000). Retail service branding in electronic-commerce environments. Journal of Service Research, 3(2), 178-186.
Firat, A. F., & Venkatesh, A. (1995). Liberatory postmodernism and the reenchantment of consumption. Journal of consumer research, 239-267.
Han, H., & Back, K. J. (2008). Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry. Journal of Hospitality & Tourism Research, 32(4), 467-490.
Johansson, J.(2007). Working with events to build a destination brand identity-the DMO perspective. Tourism Management thesis, Goteborg University.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning,28(3), 241-248.
Laverie, D. A., Kleine, R. E., & Kleine, S. S. (1993). Linking emotions and values in consumption experiences: An exploratory study. Advances in Consumer Research, 20(1), 70-75.
Méndez, J. L., Oubi?a, J., & Rubio, N. (2006). Explanatory factors regarding manufacturer brand price consistency. Journal of Product & Brand Management, 15(6), 402-411.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410-421.
Keller, K.L. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice-Hall, Upper Saddle River, NJ
Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955-964.
Reichheld, F. F. (2001). The loyalty effect: The hidden force behind growth, profits, and lasting value. Harvard Business Press.
Rooney, J. A. (1995). Branding: a trend for today and tomorrow. Journal of product & brand management, 4(4), 48-55.
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.
Sandstr?m, S., Edvardsson, B., Kristensson, P., & Magnusson, P. (2008). Value in use through service experience. Managing Service Quality, 18(2), 112-126.
Schembri, S. (2009). Reframing brand experience: The experiential meaning of Harley–Davidson. Journal of Business Research, 62(12), 1299-1310.
Schmitt, B., Zarantonello, L., & Brakus, J. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of Marketing, 73(3), 52-68.
Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of Product & Brand Management, 10(7), 403-422.
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 1-17.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.