How to cite this paper
Azad, N., Seyedaliakbar, S., Hosseinzadeh, A & Arabi, A. (2013). An exploration study on factors influencing Iranian food industry.Management Science Letters , 3(5), 1315-1322.
Refrences
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Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Clatworthy, S. (2012). Bridging the gap between brand strategy and customer experience. Managing Service Quality, 22(2), 108-127.
Coulson, N. S. (2000). An application of the stages of change model to consumer use of food labels. British Food Journal, 102(9), 661-668.
Chattopadhyay, A., & Laborie, J. L. (2005). Managing brand experience: the market contact audit. Journal of Advertising Research, 45(01), 9-16.
Dawar, N., & Parker, P. (1994). Marketing universals: consumers & apos; use of brand name, price, physical appearance, and retailer reputation as signals of product quality. The Journal of Marketing, 81-95.
Dickson, P. R., & Urbany, J. E. (1994). Retailer reactions to competitive price changes. Journal of Retailing, 70(1), 1-21.
Dowling, G. R., & Uncles, M. (1997). Do customer loyalty programs really work?. Research Brief, 1.
Fernie, J. (1990). International Journal of Retail & Distribution Management. Marketing Intelligence & Planning, 8(5), 7-8.
Gabisch, J. A., & Gwebu, K. L. (2011). Impact of virtual brand experience on purchase intentions: The role of multichannel congruence. Journal of Electronic Commerce Research, 12(4), 302-319.
Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438-452.
Hultén, B. (2011). Sensory marketing: the multi-sensory brand-experience concept. European Business Review, 23(3), 256-273.
Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kim, B. D., & Sullivan, M. W. (1998). The effect of parent brand experience on line extension trial and repeat purchase. Marketing Letters, 9(2), 181-193.
Méndez, J. L., Oubi?a, J., & Rubio, N. (2006). Explanatory factors regarding manufacturer brand price consistency. Journal of Product & Brand Management, 15(6), 402-411.
Morgan-Thomas, A., & Veloutsou, C. (2011). Beyond technology acceptance: Brand relationships and online brand experience. Industrial Marketing Management, 66(1), 21–27.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410-421.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning, 28(3), 241-248.
O & apos; Cass, A., & Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product & Brand Management, 13(4), 257-268.
Rettie, R., & Brewer, C. (2000). The verbal and visual components of package design. Journal of Product & Brand Management, 9(1), 56-70.
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.
Sudhir, K. (2001). Competitive pricing behavior in the auto market: A structural analysis. Marketing Science, 20(1), 42-60.
Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of Product & Brand Management, 10(7), 403-422.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Clatworthy, S. (2012). Bridging the gap between brand strategy and customer experience. Managing Service Quality, 22(2), 108-127.
Coulson, N. S. (2000). An application of the stages of change model to consumer use of food labels. British Food Journal, 102(9), 661-668.
Chattopadhyay, A., & Laborie, J. L. (2005). Managing brand experience: the market contact audit. Journal of Advertising Research, 45(01), 9-16.
Dawar, N., & Parker, P. (1994). Marketing universals: consumers & apos; use of brand name, price, physical appearance, and retailer reputation as signals of product quality. The Journal of Marketing, 81-95.
Dickson, P. R., & Urbany, J. E. (1994). Retailer reactions to competitive price changes. Journal of Retailing, 70(1), 1-21.
Dowling, G. R., & Uncles, M. (1997). Do customer loyalty programs really work?. Research Brief, 1.
Fernie, J. (1990). International Journal of Retail & Distribution Management. Marketing Intelligence & Planning, 8(5), 7-8.
Gabisch, J. A., & Gwebu, K. L. (2011). Impact of virtual brand experience on purchase intentions: The role of multichannel congruence. Journal of Electronic Commerce Research, 12(4), 302-319.
Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438-452.
Hultén, B. (2011). Sensory marketing: the multi-sensory brand-experience concept. European Business Review, 23(3), 256-273.
Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management, 18(8), 570-582.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kim, B. D., & Sullivan, M. W. (1998). The effect of parent brand experience on line extension trial and repeat purchase. Marketing Letters, 9(2), 181-193.
Méndez, J. L., Oubi?a, J., & Rubio, N. (2006). Explanatory factors regarding manufacturer brand price consistency. Journal of Product & Brand Management, 15(6), 402-411.
Morgan-Thomas, A., & Veloutsou, C. (2011). Beyond technology acceptance: Brand relationships and online brand experience. Industrial Marketing Management, 66(1), 21–27.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410-421.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning, 28(3), 241-248.
O & apos; Cass, A., & Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product & Brand Management, 13(4), 257-268.
Rettie, R., & Brewer, C. (2000). The verbal and visual components of package design. Journal of Product & Brand Management, 9(1), 56-70.
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131-138.
Sudhir, K. (2001). Competitive pricing behavior in the auto market: A structural analysis. Marketing Science, 20(1), 42-60.
Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of Product & Brand Management, 10(7), 403-422.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.