How to cite this paper
APA: Khalili, S., Rahchamani, A & Abtahi, M. (2013). Investigating the effects of brand experience, trust, perception image and satisfaction on creating customer loyalty: A case study of laptop market. Management Science Letters, 3(9), 2381-2386.
Chicago/Turabian: Khalili, S., Rahchamani, A & Abtahi, M. 2013. "Investigating the effects of brand experience, trust, perception image and satisfaction on creating customer loyalty: A case study of laptop market." Management Science Letters 3, no. 9 (2013): 2381-2386.
AMA: Khalili, S., Rahchamani, A & Abtahi, M. Investigating the effects of brand experience, trust, perception image and satisfaction on creating customer loyalty: A case study of laptop market. Management Science Letters. 2013;3(9):2381-2386.
References
Aaker, D. A. (2009). Managing brand equity. SimonandSchuster. com.
Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. the Journal of Marketing, 42-58.
Arnett, D. B., Laverie, D. A., & Meiers, A. (2003). Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications. Journal of Retailing, 79(3), 161-170.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: a verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
van Birgelen, M., Semeijn, J., & Keicher, M. (2009). Packaging and proenvironmental consumption behavior investigating purchase and disposal decisions for beverages. Environment and Behavior, 41(1), 125-146.
Rajagopal, A. (1999). Thinking through emerging markets: Brand logics and the cultural forms of political society in India. Social text, 17(3), 131-149.
Rundle-Thiele, S., & Bennett, R. (2001). A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product & Brand Management, 10(1), 25-37.
Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67.
Schmitt, B., Zarantonello, L., & Brakus, J. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of Marketing, 73(3), 52-68.
Sivadas, E., & Baker-Prewitt, J. L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2), 73-82.
Trasorras, R., Weinstein, A., & Abratt, R. (2009). Value, satisfaction, loyalty and retention in professional services. Marketing Intelligence & Planning, 27(5), 615-632.
Yoo, C., Park, J., & MacInnis, D. J. (1998). Effects of store characteristics and in-store emotional experiences on store attitude. Journal of Business Research, 42(3), 253-263.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 52(1), 1-14.
Yoo, C. Y. (2008). Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set. Journal of Interactive Marketing, 22(2), 2-18.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.
Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. the Journal of Marketing, 42-58.
Arnett, D. B., Laverie, D. A., & Meiers, A. (2003). Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications. Journal of Retailing, 79(3), 161-170.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: a verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
van Birgelen, M., Semeijn, J., & Keicher, M. (2009). Packaging and proenvironmental consumption behavior investigating purchase and disposal decisions for beverages. Environment and Behavior, 41(1), 125-146.
Rajagopal, A. (1999). Thinking through emerging markets: Brand logics and the cultural forms of political society in India. Social text, 17(3), 131-149.
Rundle-Thiele, S., & Bennett, R. (2001). A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product & Brand Management, 10(1), 25-37.
Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67.
Schmitt, B., Zarantonello, L., & Brakus, J. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of Marketing, 73(3), 52-68.
Sivadas, E., & Baker-Prewitt, J. L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2), 73-82.
Trasorras, R., Weinstein, A., & Abratt, R. (2009). Value, satisfaction, loyalty and retention in professional services. Marketing Intelligence & Planning, 27(5), 615-632.
Yoo, C., Park, J., & MacInnis, D. J. (1998). Effects of store characteristics and in-store emotional experiences on store attitude. Journal of Business Research, 42(3), 253-263.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of business research, 52(1), 1-14.
Yoo, C. Y. (2008). Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set. Journal of Interactive Marketing, 22(2), 2-18.
Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532-540.