How to cite this paper
Hamdi, K., Vazifehdust, H & Gheitasi, M. (2014). Identifying influential factors on integrated marketing planning using information technology.Management Science Letters , 4(7), 1567-1570.
Refrences
Avraham, E. (2004). Media strategies for improving an unfavorable city image. Cities, 21(6), 471-479.
Bradley, A., Hall, T., & Harrison, M. (2002). Selling cities: promoting new images for meetings tourism. Cities, 19(1), 61-70.
Garrett, T. C., Buisson, D. H., & Yap, C. M. (2006). National culture and R & D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand. Industrial Marketing Management, 35(3), 293-307.
Guenzi, P., & Troilo, G. (2006). Developing marketing capabilities for customer value creation through Marketing–Sales integration. Industrial marketing management, 35(8), 974-988.
Guercini, S., & Runfola, A. (2009). The integration between marketing and purchasing in the traceability process. Industrial Marketing Management, 38(8), 883-891.
Jaakkola, M., M?ller, K., Parvinen, P., Evanschitzky, H., & Mühlbacher, H. (2010). Strategic marketing and business performance: A study in three European ‘engineering countries’. Industrial Marketing Management, 39(8), 1300-1310.
Kitchen, P. J., & Dawes, J. F. (1995). Marketing information systems in smaller building societies. International Journal of Bank Marketing, 13(8), 3-9.
Kolb, B. (2006). Tourism marketing for cities and towns (Vol. 10). Routledge.
Melville, N., Kraemer, K., & Gurbaxani, V. (2004). Review: Information technology and organizational performance: An integrative model of IT business value. MIS quarterly, 28(2), 283-322.
Paddison, R. (1993). City marketing, image reconstruction and urban regeneration. Urban studies, 30(2), 339-349.
Paiva, E. L. (2010). Manufacturing and marketing integration from a cumulative capabilities perspective. International Journal of Production Economics, 126(2), 379-386.
Bradley, A., Hall, T., & Harrison, M. (2002). Selling cities: promoting new images for meetings tourism. Cities, 19(1), 61-70.
Garrett, T. C., Buisson, D. H., & Yap, C. M. (2006). National culture and R & D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand. Industrial Marketing Management, 35(3), 293-307.
Guenzi, P., & Troilo, G. (2006). Developing marketing capabilities for customer value creation through Marketing–Sales integration. Industrial marketing management, 35(8), 974-988.
Guercini, S., & Runfola, A. (2009). The integration between marketing and purchasing in the traceability process. Industrial Marketing Management, 38(8), 883-891.
Jaakkola, M., M?ller, K., Parvinen, P., Evanschitzky, H., & Mühlbacher, H. (2010). Strategic marketing and business performance: A study in three European ‘engineering countries’. Industrial Marketing Management, 39(8), 1300-1310.
Kitchen, P. J., & Dawes, J. F. (1995). Marketing information systems in smaller building societies. International Journal of Bank Marketing, 13(8), 3-9.
Kolb, B. (2006). Tourism marketing for cities and towns (Vol. 10). Routledge.
Melville, N., Kraemer, K., & Gurbaxani, V. (2004). Review: Information technology and organizational performance: An integrative model of IT business value. MIS quarterly, 28(2), 283-322.
Paddison, R. (1993). City marketing, image reconstruction and urban regeneration. Urban studies, 30(2), 339-349.
Paiva, E. L. (2010). Manufacturing and marketing integration from a cumulative capabilities perspective. International Journal of Production Economics, 126(2), 379-386.