How to cite this paper
Hozouri, S & pazuki, M. (2014). An empirical analysis on the effects of marketing communications on market share adjustment.Management Science Letters , 4(1), 169-174.
Refrences
Belch, G. E., Belch, M. A., Kerr, G. F., & Powell, I. (2008). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill.
Blois, K., & Ramirez, R. (2006). Capabilities as marketable assets: a proposal for a functional categorization. Industrial Marketing Management, 35(8), 1027-1031.
Caemmerer, B. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence & Planning, 27(4), 524-538.
Donthu, N., Hershberger, E. K., & Osmonbekov, T. (2005). Benchmarking marketing productivity using data envelopment analysis. Journal of Business Research, 58(11), 1474-1482.
Dutta, S., Narasimhan, O. M., & Rajiv, S. (2005). Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26(3), 277-285.
Edmiston-Strasser, D. M. (2009). An examination of integrated marketing communication in US public institutions of higher education. Journal of Marketing for Higher Education, 19(2), 142-165.
Eid, R., Trueman, M., & Ahmed, A. M. (2006). B2B international internet marketing: A benchmarking exercise. Benchmarking: An International Journal,13(1/2), 200-213.
Guenzi, P., & Troilo, G. (2006). Developing marketing capabilities for customer value creation through Marketing–Sales integration. Industrial Marketing Management, 35(8), 974-988.
Kalaignanam, K., Kushwaha, T., & Varadarajan, P. (2008). Marketing operations efficiency and the internet: an organizing framework. Journal of Business Research, 61(4), 300-308.
Mithas, S., Krishnan, M. S., & Fornell, C. (2005). Why do customer relationship management applications affect customer satisfaction?. Journal of Marketing, 201-209.
Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of marketing, 167-176.
Rodriguez, M., & Peterson, R. M. (2012). The role of social CRM and its potential impact on lead generation in business-to-business marketing. International Journal of Internet Marketing and Advertising, 7(2), 180-193.
Sharma, A., & LaPlaca, P. (2005). Marketing in the emerging era of build-to-order manufacturing. Industrial Marketing Management, 34(5), 476-486.
Varadarajan, R., & Yadav, M. S. (2009). Marketing strategy in an internet-enabled environment: A retrospective on the first ten years of JIM and a prospective on the next ten years. Journal of Interactive Marketing, 23(1), 11-22.
Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80-94.
White, T., & Dieckman, E. (2005). Seizing control of SG & A. Financial Executive, 21(2), 20-23.
Wilson, H., & Daniel, E. (2007). The multi-channel challenge: A dynamic capability approach. Industrial Marketing Management, 36(1), 10-20.
Blois, K., & Ramirez, R. (2006). Capabilities as marketable assets: a proposal for a functional categorization. Industrial Marketing Management, 35(8), 1027-1031.
Caemmerer, B. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence & Planning, 27(4), 524-538.
Donthu, N., Hershberger, E. K., & Osmonbekov, T. (2005). Benchmarking marketing productivity using data envelopment analysis. Journal of Business Research, 58(11), 1474-1482.
Dutta, S., Narasimhan, O. M., & Rajiv, S. (2005). Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26(3), 277-285.
Edmiston-Strasser, D. M. (2009). An examination of integrated marketing communication in US public institutions of higher education. Journal of Marketing for Higher Education, 19(2), 142-165.
Eid, R., Trueman, M., & Ahmed, A. M. (2006). B2B international internet marketing: A benchmarking exercise. Benchmarking: An International Journal,13(1/2), 200-213.
Guenzi, P., & Troilo, G. (2006). Developing marketing capabilities for customer value creation through Marketing–Sales integration. Industrial Marketing Management, 35(8), 974-988.
Kalaignanam, K., Kushwaha, T., & Varadarajan, P. (2008). Marketing operations efficiency and the internet: an organizing framework. Journal of Business Research, 61(4), 300-308.
Mithas, S., Krishnan, M. S., & Fornell, C. (2005). Why do customer relationship management applications affect customer satisfaction?. Journal of Marketing, 201-209.
Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of marketing, 167-176.
Rodriguez, M., & Peterson, R. M. (2012). The role of social CRM and its potential impact on lead generation in business-to-business marketing. International Journal of Internet Marketing and Advertising, 7(2), 180-193.
Sharma, A., & LaPlaca, P. (2005). Marketing in the emerging era of build-to-order manufacturing. Industrial Marketing Management, 34(5), 476-486.
Varadarajan, R., & Yadav, M. S. (2009). Marketing strategy in an internet-enabled environment: A retrospective on the first ten years of JIM and a prospective on the next ten years. Journal of Interactive Marketing, 23(1), 11-22.
Vorhies, D. W., & Morgan, N. A. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80-94.
White, T., & Dieckman, E. (2005). Seizing control of SG & A. Financial Executive, 21(2), 20-23.
Wilson, H., & Daniel, E. (2007). The multi-channel challenge: A dynamic capability approach. Industrial Marketing Management, 36(1), 10-20.