How to cite this paper
Sellahvarzi, S., Mirabi, V & Parizi, M. (2014). A study on the effects of marketing communication using integrated marketing communication.Management Science Letters , 4(7), 1415-1420.
Refrences
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Duncan, T. (2002). IMC: Using Advertising And Promotion To Build Brands Author: Tom Duncan, Publisher: McGraw-Hill Irwin Pages: 783.
Drucker, P. F. (1995). People and performance: The best of Peter Drucker on management. Routledge.
Hersey, P., & Blanchard, K. H. (1993). Management of Organizational Behavior: Utilizing human resources . Prentice-Hall, Inc.
Kitchen, P. J., Brignell, J., Li, T., & Jones, G. S. (2004). The emergence of IMC: a theoretical perspective. Journal of advertising research, 44(1), 19-30.
Kotler P. (2003). Marketing Management: Analysis, Planning, And Control. Prentice-Hall, Inc.,
Englewood Cliffs, New Jersey.
Moriarty, S. E. (1994). PR and IMC: the benefits of integration. Public Relations Quarterly, 39, 38-44.
Pirsig, R. M. (1999). Zen and the art of motorcycle maintenance: An inquiry into values. Random House.
Reid, M. (2005). Performance auditing of integrated marketing communication (IMC) actions and outcomes. Journal of Advertising, 34(4), 41-54.
Pearson, S. (1996). Building brands directly: creating business value from customer relationships (Vol. 20, No. 6). Macmillan Business.
Schultz, D. E., & Martin, D. G. (1979). Strategic advertising campaigns. Chicago: Crain Books.
Shimp, T. A. (1993). Promotion management & marketing communications.
Stephens, D. L., Hill, R. P., & Bergman, K. (1996). Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel. Journal of business research, 37(3), 193-200.
Duncan, T. (2002). IMC: Using Advertising And Promotion To Build Brands Author: Tom Duncan, Publisher: McGraw-Hill Irwin Pages: 783.
Drucker, P. F. (1995). People and performance: The best of Peter Drucker on management. Routledge.
Hersey, P., & Blanchard, K. H. (1993). Management of Organizational Behavior: Utilizing human resources . Prentice-Hall, Inc.
Kitchen, P. J., Brignell, J., Li, T., & Jones, G. S. (2004). The emergence of IMC: a theoretical perspective. Journal of advertising research, 44(1), 19-30.
Kotler P. (2003). Marketing Management: Analysis, Planning, And Control. Prentice-Hall, Inc.,
Englewood Cliffs, New Jersey.
Moriarty, S. E. (1994). PR and IMC: the benefits of integration. Public Relations Quarterly, 39, 38-44.
Pirsig, R. M. (1999). Zen and the art of motorcycle maintenance: An inquiry into values. Random House.
Reid, M. (2005). Performance auditing of integrated marketing communication (IMC) actions and outcomes. Journal of Advertising, 34(4), 41-54.
Pearson, S. (1996). Building brands directly: creating business value from customer relationships (Vol. 20, No. 6). Macmillan Business.
Schultz, D. E., & Martin, D. G. (1979). Strategic advertising campaigns. Chicago: Crain Books.
Shimp, T. A. (1993). Promotion management & marketing communications.
Stephens, D. L., Hill, R. P., & Bergman, K. (1996). Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel. Journal of business research, 37(3), 193-200.