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How to cite this paper
APA: Abbasi, H., Abbasi, H., Hajirasouliha, M & Faraji, A. (2014). Investigating the effects of different levels of CRM investment on development of brand equity. Management Science Letters, 4(4), 647-650.
Chicago/Turabian: Abbasi, H., Abbasi, H., Hajirasouliha, M & Faraji, A. 2014. "Investigating the effects of different levels of CRM investment on development of brand equity." Management Science Letters 4, no. 4 (2014): 647-650.
AMA: Abbasi, H., Abbasi, H., Hajirasouliha, M & Faraji, A. Investigating the effects of different levels of CRM investment on development of brand equity. Management Science Letters. 2014;4(4):647-650.
References
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Liao, S., & Cheng, C.C.J. (2014). Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective. Journal of Business Research, 67(1), 2919-2925.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Cropanzano, R., Chrobot-Mason, D., Rupp, D. E., & Prehar, C. A. (2004). Accountability for corporate injustice. Human Resource Management Review,14(1), 107-133.
van Doorn, J., & Leeflang, P. S. (2014). Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?. International Business Review, 23(1), 284-292.
Krishnan, H. S. (1996). Characteristics of memory associations: A consumer-based brand equity perspective. International Journal of research in Marketing,13(4), 389-405.
Kladou, S., & Kehagias, J. (2014). Assessing destination brand equity: An integrated approach. Journal of Destination Marketing & Management, 3(1), 2-10.
Liao, S., & Cheng, C.C.J. (2014). Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective. Journal of Business Research, 67(1), 2919-2925.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.