How to cite this paper
Jamil, R., Hassan, S., Farid, A & Ahmad, N. (2017). Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens.Management Science Letters , 7(4), 185-196.
Refrences
Ahn, J. M., Koo, D. M., & Chang, H. S. (2012). Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics. Journal of Global Scholars of Marketing Science, 22(2), 163-182
Andrade, D. P. (2014). Governing ‘emotional’life: passions, moral sentiments and emo-tions. International Review of Sociology, 24(1), 110-129.
Alkhalaf, A. A. (2008). Cultural Differences and Their Effect on Consumer Behavior. Electronic The-ses, Treatises and Dissertations. Paper 168.
Aslam, S., Jadoon, E., Zaman, K., & Gondal, S. (2012). Effect of word of mouth on consumer buying behavior. MJSS, 1, 2.
Brunner‐Sperdin, A., & Peters, M. (2009). What influences guests' emotions? The case of high‐quality hotels. International Journal of Tourism Research, 11(2), 171-183.
Baker, A. (2012).Gender Differences In Decision Making. Retrieved September 9, 2012, from http://www.decision-makingconfidence.com/gender-differences-in-decision-making.html
Bashir, S., Zeeshan, M. U. H. A. M. M. A. D., Sabbar, S. A. B. B. A. R. D. A. H. H. A. M., Hussain, R. I., & Sarki, I. H. (2013). Impact of cultural values and life style on impulse buying behavior: a case study of Pakistan. International Review of Management and Business Research, 2(1), 193-200.
Candan, B., Ünal, S., & Erciş, A. (2013). Analysing the relationship between consumption values and brand loyalty of young people: A study on personal care products. Management, 29, 46.
Croson, R. & Gneezy, U. (2009). Gender differences in preferences. Journal of Economic Literature 47, 448– 474.
Chen, Y. F., & Lu, H. F. (2015). We‐commerce: Exploring factors influencing online group‐buying in-tention in Taiwan from a conformity perspective. Asian Journal of Social Psychology, 18(1), 62-75.
Chung, C. M., & Darke, P. R. (2006). The consumer as advocate: Self-relevance, culture, and word-of-mouth. Marketing Letters, 17(4), 269-279.
Dhurup, M. (2014). Impulsive Fashion Apparel Consumption: The Role of Hedonism, Fashion In-volvement and Emotional Gratification in Fashion Apparel Impulsive Buying Behaviour in a De-veloping Country. Mediterranean Journal of Social Sciences, 5(8), 168.
DeMatteo, L. A. (1994). From hierarchy to unity between men and women managers: towards an an-drogynous style of management. Women in Management Review, 9(7), 21-28.
East, R., Hammond, K., & Lomax, W. (2008). Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25(3), 215-224.
Eagly, A., Karau, S., & Makhijani, M. (1995). Gender and the effectiveness of leaders: A meta analy-sis. Journal of Personality and Social Psychology, 117, 125-145.
Fakharyan, M., Omidvar, S., Khodadadian, M. R., Jalilvand, M. R., & Nasrolahi Vosta, L. (2014). Examining the Effect of Customer-to-Customer Interactions on Satisfaction, Loyalty, and Word-of-Mouth Behaviors in the Hospitality Industry: The Mediating Role of Personal Interaction Quali-ty and Service Atmospherics. Journal of Travel & Tourism Marketing, 31(5), 610-626.
Grant, I. J., & Stephen, G. R. (2006). Communicating culture: an examination of the buying behaviour of ‘tweenage’girls and the key societal communicating factors influencing the buying process of fashion clothing. Journal of targeting, measurement and analysis for marketing, 14(2), 101-114.
Hampson, E., van Anders, S. M., & Mullin, L. I. (2006). A female advantage in the recognition of emotional facial expressions: Test of an evolutionary hypothesis. Evolution and Human Behav-ior, 27(6), 401-416.
Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investiga-tion of service quality and customer commitment as potential antecedents. Journal of service re-search, 4(1), 60-75.
Hui, C. H. (1988). Measurement of individualism-collectivism. Journal of research in personali-ty, 22(1), 17-36.
Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007). Choice goal attainment and decision and consumption satisfaction. Journal of marketing research, 44(2), 234-250.
Jacoby, J., Speller, D. E., & Kohn, C. A. (1974). Brand choice behavior as a function of information load. Journal of Marketing Research, 63-69.
Jamil, R. A., & Hasnu, S. A. F. (2013). Consumer’s Reliance on Word of Mouse: Influence on Con-sumer’s Decision in an Online Information Asymmetry Context. Journal of Business & Econom-ics, 5(2), 171-205.
Kraft, H., & Weber, J. M. (2012). A look at gender differences and marketing implica-tions. International Journal of Business and Social Science, 3(21), 247-253.
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behav-ior. Journal of consumer psychology, 12(2), 163-176.
Knight, G. A., & Calantone, R. J. (2000). A flexible model of consumer country-of-origin percep-tions: A cross-cultural investigation. International Marketing Review, 17(2), 127-145.
Khalid, H. M., & Helander, M. G. (2006). Customer emotional needs in product design. Concurrent Engineering, 14(3), 197-206.
Kidwell, B., McFarland, R. G., & Avila, R. A. (2007). Perceiving emotion in the buyer–seller inter-change: The moderated impact on performance. Journal of Personal Selling & Sales Manage-ment, 27(2), 119-132.
Koenig-Lewis, N., & Palmer, A. (2008). Experiential values over time–a comparison of measures of satisfaction and emotion. Journal of Marketing Management, 24(1-2), 69-85.
Lee, C. K. C., & Collins, B. A. (2000). Family decision making and coalition patterns. European Journal of Marketing, 34(9/10), 1181-1198.
Lukosius, V. (2004). Consumer Behavior and Culture: Review Of Medium Being Reviewed Title Of Work Reviewed In Italics. Journal of Consumer Marketing, 21(6), 435-437.
Lam, D., Lee, A., & Mizerski, R. (2009). The effects of cultural values in word-of-mouth communica-tion. Journal of international marketing, 17(3), 55-70.
Lee, R. M., & Robbins, S. B. (2000). Understanding social connectedness in college women and men. Journal of Counseling & Development, 78(4), 484-491.
Lawan, L. A., & Zanna, R. (2013). Evaluation of socio-cultural factors influencing consumer buying behaviour of clothes in Borno State, Nigeria. Int. J. Basic Appl. Sci, 1(3), 519-529.
McNeill, L. S., Fam, K. S., & Chung, K. (2014). Applying transaction utility theory to sales promo-tion–the impact of culture on consumer satisfaction. The International Review of Retail, Distribu-tion and Consumer Research, 24(2), 166-185.
Moore, R. J. (2008). He Said, She Said: Marketing to the Sexes. Retrieved September 3, 2012, from Dynamic Graphics &
Create Magazine: http://dynamicgraphics.com/dgm/Article/28851/index.html
Money, R. B., Gilly, M. C., & Graham, J. L. (1998). Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan. The Journal of Marketing, 76-87.
Moschis, G. P., & Cox, D. (1989). Deviant consumer behavior. Advances in Consumer Re-search, 16(1), 732-737.
Mahmood, N. (2002). Women's Role in Domestic Decision-making in Pakistan: Implications for Re-productive Behaviour. The Pakistan Development Review, 121-148.
Mosavi, S. A., & Ghaedi, M. (2011, July). A survey on the relationships between perceived value and customer advocacy behavior. In International Conference on Innovation, Management and Service IPEDR (Vol. 14)., July).
Nair, D., & Das, S. (2015). Impact of Emotional Intelligence on Impulse Buying and Product Value Proposition. European Journal of Business and Management, 7(1), 165-172.
Olsson, S., & Walker, R. (2003). Through a gendered lens? Male and female executives ‘representa-tions of one another. Leadership & Organization Development Journal, 24(7), 387-96.
Olsson, S., & Walker, R. (2003). Through a gendered lens? Male and female executives’ representa-tions of one another. Leadership & Organization Development Journal, 24(7), 387-96.
Pyke, K. D., & Bengtson, V. L. (1996). Caring more or less: Individualistic and collectivist systems of family eldercare. Journal of Marriage and the Family, 379-392.
Podnar, K., & Javernik, P. (2012). The effect of word of mouth on consumers’ attitudes toward products and their purchase probability. Journal of Promotion Management, 18(2), 145-168.
Swanson, S. R., Gwinner, K., Larson, B. V., & Janda, S. (2003). Motivations of college student game attendance and word-of-mouth behavior: the impact of gender differences. Sport Marketing Quar-terly, 12(3), 151-162.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of consump-tion values. Journal of business research, 22(2), 159-170.
Schiffman, L.G. & Kanuk L.L. (1997). Consumer Behavior. Prentice-Hall, 6th. Edition.
Sheth, J. N., Newman, B. I. & Gross, B. L. (1991a). Consumption Values and Marketing Choices. South-Western Pub.
Solka, A., Jackson, V. P., & Lee, M. Y. (2011). The influence of gender and culture on Generation Y consumer decision making styles. The International Review of Retail, Distribution and Consumer Research, 21(4), 391-409
Sun, T., Horn, M., & Merritt, D. (2004). Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers. Journal of Consumer Marketing, 21(5), 318-331.
Söderlund, M., & Rosengren, S. (2007). Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment. Journal of retailing and consumer services, 14(2), 123-136.
Sun, L. B., & Qu, H. (2011). Is there any gender effect on the relationship between service quality and word-of-mouth?. Journal of Travel & Tourism Marketing, 28(2), 210-224.
Srivastava, R. K., & Anderson, B. B. (2010). Gender roles and family decision making: a study of Indian automobile purchases. International Journal of Services, Economics and Management, 2(2), 109-120.
Su, L., & Hsu, M. K. (2013). Service fairness, consumption emotions, satisfaction, and behavioral in-tentions: The experience of Chinese heritage tourists. Journal of Travel & Tourism Market-ing, 30(8), 786-805.
Tybout, A. M., & Artz, N. (1994). Consumer psychology. Annual review of psychology, 45(1), 131-169
Webster, C. (1994). Effects of Hispanic ethnic identification on marital roles in the purchase decision process. Journal of Consumer Research, 319-331.
Wellings, T., Williams, M., & Tennant, C. (2010). Understanding customers' holistic perception of switches in automotive human–machine interfaces.Applied ergonomics, 41(1), 8-17.
Xiao, G., & Kim, J. O. (2009). The investigation of Chinese consumer values, consumption values, life satisfaction, and consumption behaviors. Psychology & marketing, 26(7), 610-624.
Yuksel, A., Kilinc, U., & Yuksel, F. (2006). Cross-national analysis of hotel customers’ attitudes to-ward complaining and their complaining behaviours.Tourism Management, 27(1), 11-24.
Andrade, D. P. (2014). Governing ‘emotional’life: passions, moral sentiments and emo-tions. International Review of Sociology, 24(1), 110-129.
Alkhalaf, A. A. (2008). Cultural Differences and Their Effect on Consumer Behavior. Electronic The-ses, Treatises and Dissertations. Paper 168.
Aslam, S., Jadoon, E., Zaman, K., & Gondal, S. (2012). Effect of word of mouth on consumer buying behavior. MJSS, 1, 2.
Brunner‐Sperdin, A., & Peters, M. (2009). What influences guests' emotions? The case of high‐quality hotels. International Journal of Tourism Research, 11(2), 171-183.
Baker, A. (2012).Gender Differences In Decision Making. Retrieved September 9, 2012, from http://www.decision-makingconfidence.com/gender-differences-in-decision-making.html
Bashir, S., Zeeshan, M. U. H. A. M. M. A. D., Sabbar, S. A. B. B. A. R. D. A. H. H. A. M., Hussain, R. I., & Sarki, I. H. (2013). Impact of cultural values and life style on impulse buying behavior: a case study of Pakistan. International Review of Management and Business Research, 2(1), 193-200.
Candan, B., Ünal, S., & Erciş, A. (2013). Analysing the relationship between consumption values and brand loyalty of young people: A study on personal care products. Management, 29, 46.
Croson, R. & Gneezy, U. (2009). Gender differences in preferences. Journal of Economic Literature 47, 448– 474.
Chen, Y. F., & Lu, H. F. (2015). We‐commerce: Exploring factors influencing online group‐buying in-tention in Taiwan from a conformity perspective. Asian Journal of Social Psychology, 18(1), 62-75.
Chung, C. M., & Darke, P. R. (2006). The consumer as advocate: Self-relevance, culture, and word-of-mouth. Marketing Letters, 17(4), 269-279.
Dhurup, M. (2014). Impulsive Fashion Apparel Consumption: The Role of Hedonism, Fashion In-volvement and Emotional Gratification in Fashion Apparel Impulsive Buying Behaviour in a De-veloping Country. Mediterranean Journal of Social Sciences, 5(8), 168.
DeMatteo, L. A. (1994). From hierarchy to unity between men and women managers: towards an an-drogynous style of management. Women in Management Review, 9(7), 21-28.
East, R., Hammond, K., & Lomax, W. (2008). Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25(3), 215-224.
Eagly, A., Karau, S., & Makhijani, M. (1995). Gender and the effectiveness of leaders: A meta analy-sis. Journal of Personality and Social Psychology, 117, 125-145.
Fakharyan, M., Omidvar, S., Khodadadian, M. R., Jalilvand, M. R., & Nasrolahi Vosta, L. (2014). Examining the Effect of Customer-to-Customer Interactions on Satisfaction, Loyalty, and Word-of-Mouth Behaviors in the Hospitality Industry: The Mediating Role of Personal Interaction Quali-ty and Service Atmospherics. Journal of Travel & Tourism Marketing, 31(5), 610-626.
Grant, I. J., & Stephen, G. R. (2006). Communicating culture: an examination of the buying behaviour of ‘tweenage’girls and the key societal communicating factors influencing the buying process of fashion clothing. Journal of targeting, measurement and analysis for marketing, 14(2), 101-114.
Hampson, E., van Anders, S. M., & Mullin, L. I. (2006). A female advantage in the recognition of emotional facial expressions: Test of an evolutionary hypothesis. Evolution and Human Behav-ior, 27(6), 401-416.
Harrison-Walker, L. J. (2001). The measurement of word-of-mouth communication and an investiga-tion of service quality and customer commitment as potential antecedents. Journal of service re-search, 4(1), 60-75.
Hui, C. H. (1988). Measurement of individualism-collectivism. Journal of research in personali-ty, 22(1), 17-36.
Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007). Choice goal attainment and decision and consumption satisfaction. Journal of marketing research, 44(2), 234-250.
Jacoby, J., Speller, D. E., & Kohn, C. A. (1974). Brand choice behavior as a function of information load. Journal of Marketing Research, 63-69.
Jamil, R. A., & Hasnu, S. A. F. (2013). Consumer’s Reliance on Word of Mouse: Influence on Con-sumer’s Decision in an Online Information Asymmetry Context. Journal of Business & Econom-ics, 5(2), 171-205.
Kraft, H., & Weber, J. M. (2012). A look at gender differences and marketing implica-tions. International Journal of Business and Social Science, 3(21), 247-253.
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behav-ior. Journal of consumer psychology, 12(2), 163-176.
Knight, G. A., & Calantone, R. J. (2000). A flexible model of consumer country-of-origin percep-tions: A cross-cultural investigation. International Marketing Review, 17(2), 127-145.
Khalid, H. M., & Helander, M. G. (2006). Customer emotional needs in product design. Concurrent Engineering, 14(3), 197-206.
Kidwell, B., McFarland, R. G., & Avila, R. A. (2007). Perceiving emotion in the buyer–seller inter-change: The moderated impact on performance. Journal of Personal Selling & Sales Manage-ment, 27(2), 119-132.
Koenig-Lewis, N., & Palmer, A. (2008). Experiential values over time–a comparison of measures of satisfaction and emotion. Journal of Marketing Management, 24(1-2), 69-85.
Lee, C. K. C., & Collins, B. A. (2000). Family decision making and coalition patterns. European Journal of Marketing, 34(9/10), 1181-1198.
Lukosius, V. (2004). Consumer Behavior and Culture: Review Of Medium Being Reviewed Title Of Work Reviewed In Italics. Journal of Consumer Marketing, 21(6), 435-437.
Lam, D., Lee, A., & Mizerski, R. (2009). The effects of cultural values in word-of-mouth communica-tion. Journal of international marketing, 17(3), 55-70.
Lee, R. M., & Robbins, S. B. (2000). Understanding social connectedness in college women and men. Journal of Counseling & Development, 78(4), 484-491.
Lawan, L. A., & Zanna, R. (2013). Evaluation of socio-cultural factors influencing consumer buying behaviour of clothes in Borno State, Nigeria. Int. J. Basic Appl. Sci, 1(3), 519-529.
McNeill, L. S., Fam, K. S., & Chung, K. (2014). Applying transaction utility theory to sales promo-tion–the impact of culture on consumer satisfaction. The International Review of Retail, Distribu-tion and Consumer Research, 24(2), 166-185.
Moore, R. J. (2008). He Said, She Said: Marketing to the Sexes. Retrieved September 3, 2012, from Dynamic Graphics &
Create Magazine: http://dynamicgraphics.com/dgm/Article/28851/index.html
Money, R. B., Gilly, M. C., & Graham, J. L. (1998). Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan. The Journal of Marketing, 76-87.
Moschis, G. P., & Cox, D. (1989). Deviant consumer behavior. Advances in Consumer Re-search, 16(1), 732-737.
Mahmood, N. (2002). Women's Role in Domestic Decision-making in Pakistan: Implications for Re-productive Behaviour. The Pakistan Development Review, 121-148.
Mosavi, S. A., & Ghaedi, M. (2011, July). A survey on the relationships between perceived value and customer advocacy behavior. In International Conference on Innovation, Management and Service IPEDR (Vol. 14)., July).
Nair, D., & Das, S. (2015). Impact of Emotional Intelligence on Impulse Buying and Product Value Proposition. European Journal of Business and Management, 7(1), 165-172.
Olsson, S., & Walker, R. (2003). Through a gendered lens? Male and female executives ‘representa-tions of one another. Leadership & Organization Development Journal, 24(7), 387-96.
Olsson, S., & Walker, R. (2003). Through a gendered lens? Male and female executives’ representa-tions of one another. Leadership & Organization Development Journal, 24(7), 387-96.
Pyke, K. D., & Bengtson, V. L. (1996). Caring more or less: Individualistic and collectivist systems of family eldercare. Journal of Marriage and the Family, 379-392.
Podnar, K., & Javernik, P. (2012). The effect of word of mouth on consumers’ attitudes toward products and their purchase probability. Journal of Promotion Management, 18(2), 145-168.
Swanson, S. R., Gwinner, K., Larson, B. V., & Janda, S. (2003). Motivations of college student game attendance and word-of-mouth behavior: the impact of gender differences. Sport Marketing Quar-terly, 12(3), 151-162.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of consump-tion values. Journal of business research, 22(2), 159-170.
Schiffman, L.G. & Kanuk L.L. (1997). Consumer Behavior. Prentice-Hall, 6th. Edition.
Sheth, J. N., Newman, B. I. & Gross, B. L. (1991a). Consumption Values and Marketing Choices. South-Western Pub.
Solka, A., Jackson, V. P., & Lee, M. Y. (2011). The influence of gender and culture on Generation Y consumer decision making styles. The International Review of Retail, Distribution and Consumer Research, 21(4), 391-409
Sun, T., Horn, M., & Merritt, D. (2004). Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers. Journal of Consumer Marketing, 21(5), 318-331.
Söderlund, M., & Rosengren, S. (2007). Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment. Journal of retailing and consumer services, 14(2), 123-136.
Sun, L. B., & Qu, H. (2011). Is there any gender effect on the relationship between service quality and word-of-mouth?. Journal of Travel & Tourism Marketing, 28(2), 210-224.
Srivastava, R. K., & Anderson, B. B. (2010). Gender roles and family decision making: a study of Indian automobile purchases. International Journal of Services, Economics and Management, 2(2), 109-120.
Su, L., & Hsu, M. K. (2013). Service fairness, consumption emotions, satisfaction, and behavioral in-tentions: The experience of Chinese heritage tourists. Journal of Travel & Tourism Market-ing, 30(8), 786-805.
Tybout, A. M., & Artz, N. (1994). Consumer psychology. Annual review of psychology, 45(1), 131-169
Webster, C. (1994). Effects of Hispanic ethnic identification on marital roles in the purchase decision process. Journal of Consumer Research, 319-331.
Wellings, T., Williams, M., & Tennant, C. (2010). Understanding customers' holistic perception of switches in automotive human–machine interfaces.Applied ergonomics, 41(1), 8-17.
Xiao, G., & Kim, J. O. (2009). The investigation of Chinese consumer values, consumption values, life satisfaction, and consumption behaviors. Psychology & marketing, 26(7), 610-624.
Yuksel, A., Kilinc, U., & Yuksel, F. (2006). Cross-national analysis of hotel customers’ attitudes to-ward complaining and their complaining behaviours.Tourism Management, 27(1), 11-24.