How to cite this paper
Merabet, A., Benhabib, A & Merabet, A. (2017). Impact of Mobile advertising on consumer attitudes in Algeria: case study of Ooredoo.Management Science Letters , 7(4), 205-212.
Refrences
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Assael, H. (1984). Consumer behavior and marketing action. Kent Pub. Co..
Bagozzi, R. P. (1981). Attitudes, intentions, and behavior: A test of some key hypotheses. Journal of Personality and Social Psychology, 41(4), 607-627.
Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14(4), 538-555.
Berger, I. E., & Alwitt, L. F. (1996). Attitude conviction: a self-reflective measure of attitude strength. Journal of Social Behavior and Personality, 11(3), 555.
Bovee, C. L., & Arens, W. F. (1994). Contemporary advertising. Irwin Professional Publishing.
Campbell, D. T. (1963). From description to experimentation: Interpreting trends as quasi-experiments.
Davis, F. (1986). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-339.
Derbaix, C. (1995). L'impact des réactions affectives induites par les messages publicitaires : hune analyse tenant compte de l'implication. Recherche et Applications en Marketing, 10(2), 3-30.
Pecheux, C., & Derbaix, C. (1999). Children and attitude toward the brand: A new measurement scale. Journal of Advertising Research, 39(4), 19-19.
Doob, L. W. (1947). The behavior of attitudes. Psychological Review, 54(3), 135.
Duhaime, C.P., Kindra, G.S., Laroche, M., & Muller, TE. (1996). Le comportement du consomma-teur, Editor Gaétan Morin, 2nd edition, 669.
Fishbein, M., & Ajzen, I. (2011). Predicting and changing behavior: The reasoned action approach. Taylor & Francis.
Greenwald, A. G. (1968). On defining attitude and attitude theory. Psychological Foundations of At-titudes, 361-388.
Grossbart, S., Muehling, D. D., & Kangun, N. (1986). Verbal and visual references to competition in comparative advertising. Journal of Advertising, 15(1), 10-23.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 60(3), 50-68.
Howard, J. A. (1989). Consumer behavior in marketing strategy. Prentice Hall.
Kothandapani, V. (1971). Validation of feeling, belief, and intention to act as three components of at-titude and their contribution to prediction of contraceptive behavior. Journal of Personality and Social Psychology, 19(3), 321.
Kotler, P. (2006). Marketing-Management (pp. 20-28). Poeschel.
Krugman, H. E. (1975). What makes advertising effective. Harvard Business Review, 53(2), 96-103.
Lendrevie, J., & Lévy, J. (2012). Mercator 2013: Théories et nouvelles pratiques du marketing. Du-nod.
Li, H. (2004). Responses to mobile advertising: a diary study of mobile phone users. In Proceedings of the conference-American Academy of Advertising (pp. 248-249). Pullman, WA; American Academy of Advertising; 1999.
Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual fra-mework. Psychological processes and advertising effects, 45-63.
Mehta, A. (2000). Advertising attitudes and advertising effectiveness. Journal of advertising research, 40(3), 67-72.
Merabet. A., & Benhabib, A. (2014). The moderating role of brand familiarity and product involve-ment in the relationship between brand personality and persuasive advertising elaboration. Europe-an Academic Research, 2(3), 3965-3994.
Merabet, A., & Benhabib, A. (2012). Brand Personality: Antecedents and Consequences. Indian jour-nal of marketing, 42(10), 11-21.
Myers, J., Aaker, D.A., & Betra, D. (1996). Advertising Management. Englewood Cliffs, NJ : Pren-tice-Hall).
Ostrom, T. M. (1969). The relationship between the affective, behavioral, and cognitive components of attitude. Journal of Experimental Social Psychology, 5(1), 12-30.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction deci-sions. Journal of Marketing Rresearch, 17(4), 460-469.
Petrof, J. V. (1993). Comportement du consommateur et marketing. Presses Université Laval.
Petty, R. E., & Cacioppo, J. T. (1981). Attitudes and persuasion: Classic and contemporary ap-proaches. Dubuque, IA: Wm. C. Brown.
Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: SpringerVerlag.
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marke-ting. Electronic commerce research and applications, 4(2), 159-173.
Singh, R., & Vij, S. (2008). Public attitude toward advertising: An empirical study of Northern In-dia. The ICFAI Journal of Marketing Management, 7(1), 49-66.
Yang, K. C. (2005). Exploring factors affecting the adoption of mobile commerce in Singa-pore. Telematics and informatics, 22(3), 257-277.
www.mmaglobal.com
Assael, H. (1984). Consumer behavior and marketing action. Kent Pub. Co..
Bagozzi, R. P. (1981). Attitudes, intentions, and behavior: A test of some key hypotheses. Journal of Personality and Social Psychology, 41(4), 607-627.
Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14(4), 538-555.
Berger, I. E., & Alwitt, L. F. (1996). Attitude conviction: a self-reflective measure of attitude strength. Journal of Social Behavior and Personality, 11(3), 555.
Bovee, C. L., & Arens, W. F. (1994). Contemporary advertising. Irwin Professional Publishing.
Campbell, D. T. (1963). From description to experimentation: Interpreting trends as quasi-experiments.
Davis, F. (1986). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-339.
Derbaix, C. (1995). L'impact des réactions affectives induites par les messages publicitaires : hune analyse tenant compte de l'implication. Recherche et Applications en Marketing, 10(2), 3-30.
Pecheux, C., & Derbaix, C. (1999). Children and attitude toward the brand: A new measurement scale. Journal of Advertising Research, 39(4), 19-19.
Doob, L. W. (1947). The behavior of attitudes. Psychological Review, 54(3), 135.
Duhaime, C.P., Kindra, G.S., Laroche, M., & Muller, TE. (1996). Le comportement du consomma-teur, Editor Gaétan Morin, 2nd edition, 669.
Fishbein, M., & Ajzen, I. (2011). Predicting and changing behavior: The reasoned action approach. Taylor & Francis.
Greenwald, A. G. (1968). On defining attitude and attitude theory. Psychological Foundations of At-titudes, 361-388.
Grossbart, S., Muehling, D. D., & Kangun, N. (1986). Verbal and visual references to competition in comparative advertising. Journal of Advertising, 15(1), 10-23.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 60(3), 50-68.
Howard, J. A. (1989). Consumer behavior in marketing strategy. Prentice Hall.
Kothandapani, V. (1971). Validation of feeling, belief, and intention to act as three components of at-titude and their contribution to prediction of contraceptive behavior. Journal of Personality and Social Psychology, 19(3), 321.
Kotler, P. (2006). Marketing-Management (pp. 20-28). Poeschel.
Krugman, H. E. (1975). What makes advertising effective. Harvard Business Review, 53(2), 96-103.
Lendrevie, J., & Lévy, J. (2012). Mercator 2013: Théories et nouvelles pratiques du marketing. Du-nod.
Li, H. (2004). Responses to mobile advertising: a diary study of mobile phone users. In Proceedings of the conference-American Academy of Advertising (pp. 248-249). Pullman, WA; American Academy of Advertising; 1999.
Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual fra-mework. Psychological processes and advertising effects, 45-63.
Mehta, A. (2000). Advertising attitudes and advertising effectiveness. Journal of advertising research, 40(3), 67-72.
Merabet. A., & Benhabib, A. (2014). The moderating role of brand familiarity and product involve-ment in the relationship between brand personality and persuasive advertising elaboration. Europe-an Academic Research, 2(3), 3965-3994.
Merabet, A., & Benhabib, A. (2012). Brand Personality: Antecedents and Consequences. Indian jour-nal of marketing, 42(10), 11-21.
Myers, J., Aaker, D.A., & Betra, D. (1996). Advertising Management. Englewood Cliffs, NJ : Pren-tice-Hall).
Ostrom, T. M. (1969). The relationship between the affective, behavioral, and cognitive components of attitude. Journal of Experimental Social Psychology, 5(1), 12-30.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction deci-sions. Journal of Marketing Rresearch, 17(4), 460-469.
Petrof, J. V. (1993). Comportement du consommateur et marketing. Presses Université Laval.
Petty, R. E., & Cacioppo, J. T. (1981). Attitudes and persuasion: Classic and contemporary ap-proaches. Dubuque, IA: Wm. C. Brown.
Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: SpringerVerlag.
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marke-ting. Electronic commerce research and applications, 4(2), 159-173.
Singh, R., & Vij, S. (2008). Public attitude toward advertising: An empirical study of Northern In-dia. The ICFAI Journal of Marketing Management, 7(1), 49-66.
Yang, K. C. (2005). Exploring factors affecting the adoption of mobile commerce in Singa-pore. Telematics and informatics, 22(3), 257-277.
www.mmaglobal.com