During the last few years, the growth of mobile data service users has increased, followed by stag-nant usage and even tends to decline. The challenge that mobile telecommunications operators face is increasing revenue in a situation of intense competition in the mature telecommunications industry market. It takes customers systematically, through ordering, behavior based on the suitability of technology that functions to meet user’s needs. Thus, Mobile Network Operator (MNO) provides user satisfaction scores, thereby increasing use and loyalty to the MNO it has chosen. This study aims to cyclically analyze the decision to choose an operator in shaping evaluation use behavior to create loyalty and continued use. In this study, quantitative data was carried out through a survey of 250 respondents and data analysis using Structural Equation Modelling (SEM). The findings in this study are: (1) The decision to choose MNO affects usage behavior and vice versa (2) The decision to choose MNO influences user evaluation and vice versa; (3) Usage behavior influences user eval-uation. The results of this study can enrich the literature with theoretical contributions related to the concept of behavior in organizations, especially the telecommunications industry. Besides, it can as-sist mobile operators in designing usage behavior.

This research starts from a phenomenon that indicates that the competitive advantage of Small and Medium Enterprises (SMEs) in increasingly fierce business competition has not yet achieved in Sukabumi, Indonesia. This is indicated by the inefficiency of production costs felt by SMEs which are not capable of creating competitive prices and the difficulty of making unique products. The purpose of this study is to determine the magnitude of the influence of dimensional strategic plan-ning on the competitive advantage of SMEs. The results of the analysis and discussion are expected to find a concept regarding SME strategic planning. This study uses a quantitative approach, with an explanatory survey design that explains and describes the level of influence of strategic planning on the competitive advantage of SMEs in Sukabumi Regency, Indonesia. By using data analysis of Structural Equation Modeling (SEM), the results of the study indicate that there is a significant in-fluence of strategic planning on the competitive advantage of SMEs in Sukabumi, Indonesia. Strate-gic planning which consists of three dimensions, namely: the desires of external stakeholder, the company's internal encouragement, and the company's database, significantly influences the compet-itive advantage of SMEs. Of the three dimensions of strategic planning, the dimensions of external stakeholder have the highest influence, while the company's database have the lowest effect. These results practically imply for SMEs to increase the consideration of company database in preparing the SME strategic planning.

This study focused on the factors affecting the quality / outcome of online learning, which would eventually affect accounting students' perceptions of online learning in universities in Ho Chi Minh City in the age of Industry 4.0. The study used convenience-sampling method with sample size of 992 to collect information from accounting students who were taking online classes at Universities in Ho Chi Minh City on an irregular basis; then, the information was tested using Structural Equa-tion Modelling (SEM). The findings confirmed the appropriateness of the research model. All the information collected, analytical methods, and the results showed the direct relationship between service quality, information quality, system quality, IT skills, students' perceptions and students' awareness of Industry 4.0 with quality of online learning system. Based on the findings, accounting students' perceptions of online learning at universities in Ho Chi Minh City can be improved. Uni-versities in Ho Chi Minh City can use this result and other management methods to implement ef-fective online learning programs that are appropriate and effective for students in the Age of Indus-try 4.0.

One of the important tasks is to improve work ability, work motivation, performance and work productivity in business. The research objective is to examine the contribution and influence of work ability, work motivation, performance, and their impacts on work productivity. The research was conducted among all 105 cooperatives in the city of Pasuruan, East Java. The research method used survey methods and data analysis techniques using path analysis. The results showed that work ability and work motivation had significant effects on the performance (β=0.226, Sig. = 0.000). Work ability, work motivation, and performance had significant effects on work productivi-ty (β=0.481, α = 0.000). The ability to work had a significant direct effect on the performance (β=0.393, Sig. = 0.000). Work ability had a significant direct effect on productivity (β=0.578, Sig. = 0.043). Performance had a significant direct effect on work productivity (β=0.542, α = 0.000). Furthermore, work ability had a significant effect on work productivity through performance (t-value=2.083>1.983). Finally, work motivation had a significant indirect effect on productivity through performance (t-value=2.921>1.983).

This study aims to examine the mediating effect of employee optimism on the relationship between transformational leadership and innovative capability in the context of batik small and medium en-terprises (SMEs) in Indonesia. This study applied the convenience sampling method to survey 186 employees at batik SMEs in Central Java Indonesia through a self-administrated questionnaire. Data were analyzed using smart PLS v.3 to test the hypotheses. The result show that optimism partially mediated the idealized influence of transformational leader behavior on innovative capability. In ad-dition, optimism fully mediated the individualized consideration of transformational leader behavior on innovative capability. This present study provides both empirical and theoretical contribution fo-cusing on leader behavior, employee optimism and innovative capability.

The present investigation analyzes how the dynamism of the environment affect the relationship be-tween the capacity of adaptation and the pioneering behavior in the companies of the tourism sector in Peru. The empirical study was carried out in 238 tourist companies located in the cities of Lima, Arequipa and Cuzco considered as a cultural heritage of Perú. Regarding to the results achieved in the study, the proposed model allows detecting a direct, significant effect between the ability to adapt and pioneering behavior, whose relationship is accentuated through market dynamism and technological dynamism, and is weakened by competitive intensity. This work contributes to the ex-isting theory and demonstrates through practical application the linkage of the dimensions of the dy-namism of the environment as drivers of adaptive capacity in companies in the cultural tourism sec-tor that are necessary to obtain advantages for a behavior Pioneer in an existing competitive market.

The study discusses the influence of greenwash on green purchase intention and explores the me-diation roles of green confusion, green perceived risk and green trust. The research object of this study focuses in Jordanian food and beverage corporations. This research utilizes structural equa-tion modeling to undertake an empirical study. The results indicate that greenwash positively effects green confusion and green perceived risk. Besides, this study demonstrates that green confusion and green perceived risk mediate the negative relationship between greenwash and green purchase intention. It means that greenwash does not only have a directly negative effect on green purchase intention, but also have an indirectly negative effect on it via green confusion and green perceived risk. Finally, green trust does not influence green purchase intention and does not mediate the greenwash and green purchase intention relationship. Thus, this study suggests that companies should decrease their greenwash behaviors and should not only claim their "greenness" but also show the proof of their green products. These policies would reduce customer confusion and risk. It will raise the likelihood of green practices and claims by businesses, and contribute to improved green food and beverage purchasing intention.

Little research has been devoted to focus on women’s leadership styles in particular especially in Kuwait. The aim of this study is therefore twofold: (i) to identify the different leadership styles of women in the public sector in Kuwait, and (ii) to examine if the identified leadership styles of wom-en vary in terms of the demographic characteristics of their subordinates. A quantitative study (questionnaire with 263 employees) is conducted in order to achieve the study objectives. The re-sults of the study show that women in public sector in Kuwait frequently displayed various leader-ship styles as perceived by their followers such as inspirational motivation, idealized influence (at-tribute) styles. Some other styles were displayed fairly often such as management by exception (ac-tive), idealized influence (behavior). Moreover, the dominated leadership styles that displayed fre-quently by women was the transformational style. The study found that the transformational leader-ship style of women varied in terms of the educational level and job title of their followers. Several recommendations were suggested based on these findings that may improve the effectiveness of women leadership in the public sector.

This study aims to analyze the influence of entrepreneurial orientation on marketing performance mediated by product innovation for making tofu and milk in Jombang district. Data were randomly obtained from 70 respondents from small businesses using research instruments in the form of questionnaires and technically analyzed using Partial Least Square (PLS). The results showed that entrepreneurial orientation positively and significantly influenced product innovation and marketing performance in making tofu milk in Jombang, East Java, Indonesia. Furthermore, this encourages small businesses to always develop variants products, minimize risks, expand the marketing area, increase performance, and compete in the food industry's production.

Tourism has been represented among the most important economic sectors that influence the development of the majority of world societies. However, in the face of this more dynamic environment, hotels have to find the best ways to improve their performance. To that end, data for the study were collected from 300 representatives of three, four and five start hotels’ top management. The results reveal that, corporate social responsibility, hotel image, and error management culture can improve hotel performance. These results can help managers direct their attention toward understanding the importance of practicing corporate social responsibility for sustainable hotel performance and improving image of hotel.